Manufacturers

Freedom Boat Club again named top franchise by Entrepreneur Magazine

Freedom Boat Club logo

For the fifth consecutive year, Freedom Boat Club has been recognized on the 2021 Top 500 Franchise List by Entrepreneur Magazine, coming in fourth in the recreational business category. “2020 was a record year for Freedom Boat Club, and we are honored to receive this prestigious honor alongside the top franchise systems in the world,” said Louis Chemi, Vice President, Freedom Franchise Systems.  ...

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ShoreMaster, HydroHoist and Neptune Boat Lifts unite as Waterfront Brands

Waterfront Brands logo

ShoreMaster, which merged with HydroHoist in 2019, and acquired Neptune Boat Lifts in 2020, announced the portfolio has rebranded under the umbrella title Waterfront Brands. Invision Capital remains an equity partner as the portfolio looks to continue expansion into North American marine markets. As part of the unification, Don Hurley, current President/CEO of ShoreMaster, will be named Chief Executive Officer ...

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Alumacraft celebrates 75 years in business

Alumacraft celebrates 75 years in business

Alumacraft has been building boats and making history for the past 75 years. To mark their success, the company recently produced a number of short videos that tell the stories of some of the amazing individuals that are part of that history – from the brand’s humble beginnings, well into the future. Joe Amundson - Fishing - It's in My Blood, Teaser , Full ...

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Ingenity increases electric boat capacity

Ingenity increases electric boat capacity

Ingenity Electric is increasing its capacity to build electric boats as part of parent company Correct Craft’s investment in 300,000 square feet of manufacturing space near its headquarters in Orlando. The new space will support growing demand for more sustainable boating solutions like the award-winning, 100%-electric Nautique GS22E. Ingenity President Sean Marrero stated, “The Nautique GS22E is incredible. It shows ...

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Brunswick Corporation expands access to on-water safety training

Brunswick launches BoatClas boat safety training

Brunswick Corporation announced the launch of BoatClass, an immersive on-water training program designed to teach boating safety and assist boaters in gaining confidence on the water.   “Safety is the number one priority for all boaters on the water and BoatClass provides an opportunity for new and seasoned boaters to receive world-class training and learn the necessary skills to make ...

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Princecraft launches virtual boat show site

Princecraft launches virtual boat show

Princecraft Boats announced the launch of its virtual park to provide consumers the opportunity to explore their most popular models in an innovative, interactive environment. “The concept was developed in response to many boat shows across the country switching to a virtual format in 2021,” said Jean-Philippe Martin-Dubois, Director of Marketing. “Our goal was to mirror the in-person boat show ...

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MasterCraft launches digital boat show experience

MasterCraft launches Digital Boat Show

MasterCraft Boat Company announced the launch of a fully digital, immersive experience aimed at engaging with consumers in this dynamic boat show season. This digital platform, named the MasterCraft Experience Digital Boat Show, bridges the gap between consumers seeking a safe, flexible avenue to research the MasterCraft brand and its award-winning line-up, and dealer partners looking to connect with consumers ...

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Parker Boats sponsors boating “Journey for a Cause”

Parker Boats sponsors Journey for a Cause

Parker Boats announced it will be sponsoring “Journey for a Cause,” where college student Eddie Gill will highlight inclusion and fishing through a 10-day boating trip. Gill will make the journey from the Ohio River in Indiana to the Gulf of Mexico in a Parker 2520 XLD boat. “Journey for a Cause” was inspired by Gill’s dream to promote diversity within ...

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Correct Craft announces expansions

Correct Craft announced significant expansions at two new facilities impacting four of its brands: Nautique Boats, Supreme Boats, Ingenity, and Watershed Innovation. Correct Craft purchased a 300,000 square foot manufacturing plant across the street from its Central Florida factory where Nautique currently operates. Nautique will use this facility to increase its capacity in 2021. Nautique will move its upholstery, machine ...

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Yamaha makes new management appointments

The Yamaha U.S. Marine Business Unit begins 2021 with several new management team appointments. Yamaha U.S. Marine Business Unit recently appointed Jonathon Burns as General Manager, Yamaha U.S. Marine Development and Business Planning Division, Ben Mallett as General Manager, Bennett Marine, Inc., and Scott Higgins as Division Manager, Yamaha Marine Supply Chain Management. “Though 2020 was an unexpected and challenging ...

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