Manufacturers

Barletta makes acquisition announcement benefitting employees

Earlier this week, Winnebago Industries, Inc. announced that it has entered into a definitive agreement to acquire Barletta Pontoon Boats (Barletta). Barletta anticipates the acquisition, which is expected to close in the Fall of 2021, will allow the manufacturer to further accelerate its growth, expand their offerings, and gain greater share of the pontoon boat market segment. On Monday, July ...

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Winnebago Industries to acquire Barletta

Winnebago Industries, Inc. an outdoor lifestyle product manufacturer, announced that it has entered into a definitive agreement to acquire Barletta Pontoon Boats (“Barletta”) for an initial consideration of $255 million in cash and newly-issued Winnebago Industries shares, plus up to $15 million in Winnebago Industries shares upon the achievement of performance milestones at the end of calendar 2021. Certain growth ...

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Brunswick names new Lund Boats president, promotes aluminum boat group president

Lund Boats, a division of Brunswick Corporation announced Lenn Scholz as president of Lund Boats, replacing Dirk Hyde who has been promoted to president of Brunswick’s Aluminum Boat Group. Hyde has spent three decades in various leadership positions within Brunswick including COO of Attwood, President of Crestliner, President of Harris and Cypress Cay and President of Lund Boats. Scholz is ...

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Robalo debuts the R266 Cayman

Robalo R266

Robalo is excited to launch its all-new R266 Cayman bay boat. With both bow and aft seating areas which have the ability to convert to casting platforms, an impressive helm set up and a great deal of storage, the Robalo 266 Cayman is packed with innovations that fishermen won’t be able to resist as well as the comfort features you ...

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Boating Industry accepting nominations for 2021 Movers & Shakers

Boating Industry is now accepting nominations for the 2021 Movers & Shakers. The Movers & Shakers program recognizes leaders who haven’t been afraid to take chances, to rethink the way they do business, to embrace the challenges facing the marine industry head on. Nominees can be from and company, group or organization that does business in the boating industry, as long ...

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Yamaha Marine unveils new outboards app

Yamaha Marine recently announced its new MyYamahaOutboards, a mobile app and web portal that revolutionizes the ownership experience and helps enhance customer satisfaction of Yamaha outboards. MyYamahaOutboards puts essential product and dealer information at owners’ fingertips, including a complete maintenance history for each outboard they own. “MyYamahaOutboards goes the distance, proving every Yamaha outboard has unsurpassed longevity potential, especially when ...

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Suzuki Marine names new sales managers

Suzuki logo

Suzuki Marine USA, LLC. has named two new members to its District Sales Manager (DSM) Team. One isa new hire for the company with a wealth of related boat and engine sales experience, the other, a Suzuki Marine veteran with more than 30 years with the company and a lengthy list of marine industry friends and contacts. Boating industry veteran ...

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Brunswick continues to execute on its Next Wave Strategy

Brunswick continues to roll out Next Wave Strategy

During its 2021 Investor Day presentation in May, Brunswick Corporation unveiled the “Next Wave” of the company’s strategy highlighting the next phase of business evolution, products, technologies, unique experiences, and enterprise synergies. Brunswick has already begun to elevate the boating experience and appeal to an expanded demographic through execution of its ACES (autonomous, connected, electrification, shared access) strategy and other ...

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Malibu introduces all-new Wakesetter 25 LSV

2022 Malibu Wakesetter 25LSV

For 2022, Malibu Boats has introduced the all-new Malibu Wakesetter 25 LSV, the newest model in the world’s best-selling towboat family. The 25 LSV is the 25-foot flagship of the popular Luxury Sport V-Drive (LSV) line. Being the largest in the LSV family, it offers the most interior space, storage capacity and ballast, as well as unbelievable wakes and waves. ...

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Freedom Boat Club acquires one of Europe’s largest boat clubs

Freedom Boat Club, the world’s largest boat club operator and a division of Brunswick Corporation, announced the acquisition of Fanautic Club, one of the largest European boat clubs with 23 locations in major coastal cities and tourist centers across Spain. This acquisition accelerates Freedom’s growth in Europe and marks the third European country to be a home to Freedom Boat Club ...

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