The Top Dealers Awards — part of Boating Industry‘s Top 100 Awards — is the only independent ranking of boat dealers in North America.
The annual list recognizes dealerships that are unsurpassed in business operations, professionalism, marketing tactics, customer service and more. The Boating Industry Top 100 has recognized the top dealers in North America every year since 2005.
In order to be considered, dealers must complete one of two applications, which dig into all aspects of a successful marine retailer. These applications, as well as industry nominations and outside research done by the Boating Industry team guide the editorial team to select the Top Dealers every year, including the coveted Dealer of the Year and Best in Class Dealers.
What does it take to be recognized as a Boating Industry Top Dealer?
Managing a dealership to high levels of customer service, high volume sales and, yes, high profits, is no easy task. Simultaneously creating an atmosphere that exceeds high consumer expectations can be even more difficult. For the most professional of dealerships, however, these tasks have not only become second nature, but they are firmly integrated in the business’ day-to-day operations. They understand that delivering on the promise of the boating lifestyle – not just a boat – is the No. 1 key to success.
If your company:
- Displays a consistent and clear understanding that the profitability of the organization is directly related to the extent that it focuses on customer satisfaction;
- Provides customers with an experience worth returning for and recommending to others;
- Prepares for future success with sound planning, marketing and training initiatives;
- Ensures an exceptional boating lifestyle…
Then you need to apply to be recognized as one of the top dealers in North America.
Why you should apply:
- Boating Industry will provide in-store merchandising opportunities for Top Dealers to add to their own marketing efforts.
- Boating Industry will recognize you, one of the industry’s elite dealers, and make you visible to the marine universe through its print and online products and a PR campaign.
- Boating Industry will help you promote your status as one of the elite dealers in the marine industry to your local media outlets.
- Boating Industry will recognize you, one of the industry’s elite dealers, in front of the industry’s elite suppliers at an invitation-only gala celebration at the Boating Industry ELEVATE SUMMIT this November.
- Because you ARE one of the elite, and you deserve to be recognized. Don’t let your competition make the list ahead of you.