Jim Jabaay
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The missing moment in the buying journey
Most of today’s boat buyers are savvy and educated. They usually do earlier research on the boat they want to…
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What’s your pre-owned strategy?
In the latest issue of Boating Industry, they shared the data for the 2018 forecast. Reviewing the data points shows…
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Three Steps to Amp Up Boat Show Marketing Using Facebook
Our local boat shows still drive the majority of revenue at the dealer level and in some cases, the budget…
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How strong is your online presence from the view of a prospect?
As we prepare for 2018, I challenge each of you to rethink the marketing techniques you do inside of your…
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Facebook won an election. It can grow your business too.
In a recent 60 Minutes interview, Brad Parscale, digital director for the Trump campaign, discussed that Facebook played a major…
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Three ways to help first time boaters overcome buying jitters
With the continued need to grow our industry and bring first-time buyers into the market, according to Grow Boating, the…
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Is the boat buying process broken?
As a business partner to dealers and OEMs, the boat buying process has always been a bit different for me…
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How to get a Verified badge for your dealership
Verifying your local business page (your dealership page) adds a layer of legitimacy to your social media presence can help…
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How manufacturers can leverage Facebook Lead Ads to drive customers
According to Facebook, consumers spend an average of 50 minutes per day on the social network. They are also using…
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Strategically manage your dealership’s online reputation
Customers are conducting online research prior to making a purchase and it plays such an important role in the customer…
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