David Gee
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Sea Trials in Tampa for the new Mercury V10
Boating Industry headed down to Tampa, Florida, for the unveiling of the all-new Mercury Marine V10 425hp Verado outboard.
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The first three seconds: How boat dealers can cut through chaos and connect
In an environment like this, every lead matters. Every customer interaction counts. And every single touchpoint—whether it’s an email, a…
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The most important leadership skill of 2022
By David Gee empəTHē/noun/the ability to understand and share the feelings of another. How much time do you spend thinking…
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Little things mean a lot these days
By David Gee “The world is full of magic things, patiently waiting for our senses to grow sharper.” -W.B. Yeats…
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It was great at ELEVATE!
By David Gee How awesome was it to be in Atlanta for the 2021 Boating Industry ELEVATE Summit Conference?! 20…
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The show goes on in Fort Lauderdale
By David Gee Big boats, big crowd, big show, big bucks. Sold out. Unprecedented demand. Historic backlogs. Customer boats standing…
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The first day of FLIBS
By David Gee It used to be that a killer sound system, a cool new gelcoat color or perhaps more…
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IBEX – and the boating industry – is open for business
By David Gee When the Boating Industry team all boarded airplanes from various parts of the country to converge and…
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Full speed ahead for shows and special events
By David Gee Recently I have turned from a golf fan, into a bit of a fanatic. For most of…
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Putting the “I” in ICAST
By David Gee I came, I saw, I cast. Literally. Thousands of people recently descended upon the Orlando Convention Center…
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Are you appealing to the “right” brain with your sales and marketing?
By David Gee Our audiences today are time starved and in control as never before, and we must work smarter…
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Social media doesn’t sell tickets – or boats
By David Gee Okay, I’ll admit it, I am engaging in a bit of click bait blogging. Social media does…
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Being the baker who finds romance in a loaf of bread
By David Gee The other day I was talking with a friend of mine in the boating industry, and we…
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Did you see that article in The New York Times?
By David Gee The good news is The New York Times recently ran a glowing article called The Boat Business…
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Some good news from the front lines
By David Gee A colleague who works as the editor at a sister publication recently went boat shopping to replace…
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Collaboration and communication in the coronavirus era
By David Gee Working remotely isn’t new. But being forced into it in such widespread numbers, and so suddenly, is.…
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Nearly 80% of manufacturers expect coronavirus will damage their operations
By David Gee The National Association of Manufacturers released a survey today of its member companies on the impact of…
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Q & A with Tracy Crocker, BRP Marine Group
By David Gee While doing interviews for an upcoming Market Trends story on outboards, we caught up with Tracy Crocker,…
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Outboard Q & A with Gus Blakely, Suzuki Motor of America
By David Gee In the next issue of the magazine, we will be running a Market Trends piece on outboards.…
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Making memories in Miami
By David Gee Cool products, cool people, cool place and warm weather. That is, or was, the 2020 Progressive Insurance…
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