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David Gee

Why your marketing may not be relevant – and how to fix it

By David Gee When you are in the media, you are on the receiving end of lots of marketing messages. Some are good, some are bad and some are really ugly. In fact, there is about an 80-percent chance there is something fundamentally wrong with your marketing. It’s flawed because it’s about you, your company, and not them, your prospect ...

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Q&A with Bruce Van Wagoner of Wells Fargo

By David Gee Bruce Van Wagoner is President of the marine group for Wells Fargo CDF, and I recently had the chance to speak with him about the state of the recreational boating industry from his perspective. David: About half of the dealers we surveyed for the Boating Industry Market Data Book experienced an increase in revenue and profits YoY ...

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No compromises when it comes to clean water

By David Gee When you are in the water, or on the water, recreating in any form, how much do you think about how clean that water is? Despite what I do for a living, how many invasive species articles I read and how many community water quality discussions I report on, I have to admit I kind of take ...

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Your brain on a boat (it’s better)

The next time a non-boater asks why you like boating so much, you don’t have to search for just the right words to describe how you feel. You can just say there is scientific proof the mere sight, smell or sound of water triggers a biological response that lowers cortisol (your body’s stress hormone), increases serotonin (the “happy” chemical”), and ...

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What’s so great about Elevate!?

el·e·vate/ˈeləˌvāt/verb Raise or lift (something) up to a higher position. That is the dictionary definition of elevate. It also defines Boating Industry’s Elevate Summit, November 22 – 24, at the Orange County Convention Center in Orlando, where industry executives, leaders, emerging leaders, and influencers unite to explore forces impacting the boating industry’s business models. “It’s the only marine industry event ...

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Tariffs are the talk of the town in D.C.

The U.S. marine industry is facing a 1-2-3 punch from worldwide tariffs on steel and aluminum, anti-dumping and countervailing duties on Chinese aluminum sheets and Section 301 tariffs on nearly 350 marine products. That was the main takeaway at the Trade State of Play: Tariffs, Negotiations & Off-Ramps breakout session at last week’s American Boating Congress. “The administration’s stance on ...

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350 converge on D.C. for ABC 2019

My top takeaway from three days in our nation’s capital for the 2019 edition of the American Boating Congress? That every American, regardless of what it is they do for a living, should spend a day on Capitol Hill, meeting with lawmakers from their district, having their voices and opinions heard, and getting a glimpse into how Washington works. I ...

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Words create our world

Words wield enormous power. They can build up or break down. They can persuade or dissuade. Connect or disconnect. Words can form wonderful pathways of understanding and create a capacity to change. They can open us up to new truths. They can impact the direction of our lives. Yes, words matter. And not just to someone who makes their living ...

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Living (Aboard) the Dream

No, The Dream is not the name of our new boat, although it's not a bad name for a boat. And no, this isn't where we live. Yet. It is, however, a picture taken from a restaurant window in Redondo Beach, California, where we enjoyed a waterside Easter weekend dinner. And it does resemble my future dream; a picture I ...

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