David Gee

Social media doesn’t sell tickets – or boats

David Gee Boating Industry

By David Gee Okay, I'll admit it, I am engaging in a bit of click bait blogging. Social media does in fact sell boats. Social media is an important, even essential, part of marketing today for most companies and organizations. But it's not enough. It can't be successful in isolation. And yet I seem to be coming across more and ...

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Being the baker who finds romance in a loaf of bread

David Gee Boating Industry

By David Gee The other day I was talking with a friend of mine in the boating industry, and we were just kind of ruminating and reflecting on how lucky we are to be able to find "romance" in what we do. How many people get to work in a business they are so passionate about, and that basically sells ...

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Did you see that article in The New York Times?

The New York Times Boat Business Is Booming

By David Gee The good news is The New York Times recently ran a glowing article called The Boat Business Is Booming. You might have seen it. They interviewed dealers (including Quality Boats; Boating Industry 2019 Top 100 Dealer of the Year) who report sales are up in every category, highlighting the fact many boats are going to first-time buyers. ...

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Some good news from the front lines

boat dealers

By David Gee A colleague who works as the editor at a sister publication recently went boat shopping to replace an aging pontoon at the family lake cabin. Since we are all hungry for news about “what it’s like out there” I thought I would share some of the anecdotes from his experience at the first dealer he went to. ...

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Collaboration and communication in the coronavirus era

Remote collaboration and communication

By David Gee Working remotely isn’t new. But being forced into it in such widespread numbers, and so suddenly, is. “And we are being pushed either over, or right straight through, that learning curve,” says Dr. Mark Mortensen, an associate professor of organizational behavior at INSEAD. “But in all fairness, the technology is not new. I have been studying remote ...

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Nearly 80% of manufacturers expect coronavirus will damage their operations

Coronavirus and manufacturing

By David Gee The National Association of Manufacturers released a survey today of its member companies on the impact of the COVID-19 outbreak to manufacturers. The survey was conducted in the field from Feb. 28 to March 9. The 558 respondents were asked about effects to their supply chain and operations, their financial expectations and their emergency response plans. More ...

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Q & A with Tracy Crocker, BRP Marine Group

By David Gee While doing interviews for an upcoming Market Trends story on outboards, we caught up with Tracy Crocker, president, BRP Marine Group, at the Miami International Boat Show. The following is an unedited transcript of that interview. Boating Industry: Retail sales for outboards increased for the eighth straight year in 2019, with unit sales reaching a 13-year high. ...

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Outboard Q & A with Gus Blakely, Suzuki Motor of America

By David Gee In the next issue of the magazine, we will be running a Market Trends piece on outboards. We don't want to steal any of the thunder from that story, but we did gather some good interviews. And since we don't have the space to include the complete interviews in the magazine, we thought we would feature some ...

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Making memories in Miami

Miami Boat Show

By David Gee Cool products, cool people, cool place and warm weather. That is, or was, the 2020 Progressive Insurance Miami International Boat Show. And five days, 100,000 people, and lots of sales later, it has successfully concluded. There were some preview events last Wednesday, but for the media, Thursday is the big day. Myself, Boating Industry managing editor Adam ...

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