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David Gee

It was great at Elevate!

By David Gee How much fun was that?! Our Elevate plan was to create something new and different for the recreational boating industry; a unique, leader-specific, industry-wide, future-driven, smaller-by-design, strategic conference unlike any the industry had ever seen. And we are pleased and proud to say the first-ever Elevate conference went according to plan - and beyond! The event got ...

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It’s not too late to make your plans for Elevate

By David Gee It's not too late to Elevate! Our first annual strategic conference for leaders, and emerging leaders, in the recreational boating industry, is just a few weeks away, November 22-24, in Orlando. We had several people engage us excitedly on the docks at Fort Lauderdale. One person, a long-time industry marketing person, told us he loves that it ...

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Final day at FLIBS

By David Gee On our last day at the Fort Lauderdale International Boat Show, managing editor Adam Quandt and I had an interesting conversation with our Uber driver on the way to the show. I'll share a bit of it. Uber driver: So you're going to the big boat show, huh? Us: Yep. Uber driver: Are you going to buy ...

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Day 2 at FLIBS: Superyacht Village

By David Gee Okay, I admit it. Any boat show I attend from now on that doesn't have a "Superyacht Village" might be a bit of a disappointment. Day two of the Fort Lauderdale International Boat Show saw us in morning press events once again. For me, it was Groupe Beneteau to begin with, a company that builds 200 different ...

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My first day at FLIBS

By David Gee How do you begin to describe it? Over 1,500 boats, most quite large, wedged in bow to stern, gunwale to gunwale, seemingly stretching to the horizon? Yachts that have tenders that cost more than your house, day boats, night boats, bowriders, center consoles...all here at the Fort Lauderdale International Boat Show, and all for sale and looking ...

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Why your marketing may not be relevant – and how to fix it

By David Gee When you are in the media, you are on the receiving end of lots of marketing messages. Some are good, some are bad and some are really ugly. In fact, there is about an 80-percent chance there is something fundamentally wrong with your marketing. It’s flawed because it’s about you, your company, and not them, your prospect ...

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Q&A with Bruce Van Wagoner of Wells Fargo

By David Gee Bruce Van Wagoner is President of the marine group for Wells Fargo CDF, and I recently had the chance to speak with him about the state of the recreational boating industry from his perspective. David: About half of the dealers we surveyed for the Boating Industry Market Data Book experienced an increase in revenue and profits YoY ...

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No compromises when it comes to clean water

By David Gee When you are in the water, or on the water, recreating in any form, how much do you think about how clean that water is? Despite what I do for a living, how many invasive species articles I read and how many community water quality discussions I report on, I have to admit I kind of take ...

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Your brain on a boat (it’s better)

The next time a non-boater asks why you like boating so much, you don’t have to search for just the right words to describe how you feel. You can just say there is scientific proof the mere sight, smell or sound of water triggers a biological response that lowers cortisol (your body’s stress hormone), increases serotonin (the “happy” chemical”), and ...

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