Industry field visits are a great way to toss off the frosty cobwebs that can fill a transitioning trade press editor’s schedule. That’s especially true if a record-setting weather outside is creating a mental winter of discontent inside. While my Boating Industry magazine brethren headed to a busy week at the Miami International Boat Show, I hit the small show ...
Read More »Tim Hennagir
Boating Industry 2018 Top Products submissions now open
Submissions for the Boating Industry 2018 Top Products now are open. The application process will close Thursday, March 1. Any product that has been introduced or significantly updated since Jan. 1, 2017, is eligible. Many of you have released exciting new products at recent boat shows – all of which are applicable. These Top Products, selected by the editorial staff ...
Read More »Twitter’s 280 character test flight worth watching
Twitter’s recent announcement regarding selective testing of an expanded character limit is a clear sign the company is getting ready to take true wing with experimentation. The test initiated with small groups around the world. The company has not said if all users will have recent future, but recently, two insiders at the social media giant shed some light on ...
Read More »A social media silver lining
The weather-related adage about a precious metal being tucked inside of a dark cloud came to mind recently while monitoring the aftermath of Hurricane Harvey. For many Texas residents, social media offered a life-saving silver lining and means of connecting with a non-traditional navy composed of boat-loving rescuers. CNN Money’s Brian Stelter filed an outstanding online story about the impact ...
Read More »Glastron founder created product positioning niche
Glastron Boat Co. founder Robert R. Hammond was no stranger to the idea of the using unique mass media approaches to promote a product line. Hammond’s passing early last month at age 88 in Austin, Texas, brought back plenty of memories of an industry icon. He will be recalled as an innovator in the recreational boating industry. Hammond became a ...
Read More »Diving in with data
There’s nothing like a quarterly earnings call to pique a trade press editor’s morning interest. It’s my view a conference call filled with data and industry insights from one or more company leaders rivals the jump-start a really good cup of coffee provides, especially if the call in question is one of the first items of the day. Perhaps a ...
Read More »