Boating Industry Intelligence You Can Profit From
Correct Craft announced significant expansions at two new facilities impacting four of its brands: Nautique Boats, Supreme Boats, Ingenity, and Watershed Innovation. Correct Craft purchased a 300,000 square foot manufacturing plant across the street from its Central Florida factory where Nautique currently operates. Nautique will use this facility to increase ...
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News
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New study offers insights for retaining new boaters and anglers
The Recreational Boating & Fishing Foundation (RBFF) released findings of a major national research study in partnership with global market-research firm IPSOS to provide the industry with insights for retaining and engaging new boaters and anglers. The study, titled Casting a Wide Net: Identifying New Anglers and Boaters and Determining Tactics for Retention, ...
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Alumacraft celebrates 75 years in business
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Ingenity increases electric boat capacity
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Brunswick Corporation expands access to on-water safety training
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Princecraft launches virtual boat show site
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Marine Industries Association announces waterway cleanup contest winner
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MasterCraft launches digital boat show experience
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Parker Boats sponsors boating “Journey for a Cause”
Features
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Marketing strategies for growth: Anchors up or anchors down, which are you?
By Mark Overbye Setting speed, capacity and size records, the straight-deck bulk carrier Edward L. Ryerson plied the Great Lakes for over 50 years. At its completion, the steamer was 730 feet long, containing four cargo holds and reaching a service speed of 16.75 miles per hour. Its crew totaled ...
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Boating Industry names 2020 Top 100 Dealers
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FLIBS 2020: The first and potential last in-person boat show of the season
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2020 Boating Industry Movers & Shakers
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2020 Boating Industry Bold Moves
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Sea-Doo continues to push innovation limits with 2021 lineup
Columns
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At the Helm: Happy New Year indeed!
By David Gee “Every new beginning comes from some other beginning’s end.” That quote is attributed to Lucius Annaeus Seneca, an early 1st Century Italian philosopher, statesman, dramatist, and tutor to the fifth Roman emperor Niro. And if that doesn’t ring a bell, perhaps you recognize the line from the ...
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Blogs
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Social media doesn’t sell tickets – or boats
By David Gee Okay, I'll admit it, I am engaging in a bit of click bait blogging. Social media does in fact sell boats. Social media is an important, even essential, part of marketing today for most companies and organizations. But it's not enough. It can't be successful in isolation. ...
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In This Issue
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2020 Top 100: Best Practices
Now in its 16th year, the Boating Industry Top 100 truly continues to celebrate the best of the best. There’s simply no denying that 2020 has been a different year to say the least and while the 2020 Top 100 is decided on 2019 results and data, the current year ...
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Product Reviews
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Tapplock one+ Smart Padlock
Sturdy, secure and easy to use, all certainly good things when it comes to a padlock. A simple press of the power button and place your finger on the sensor and you’re unlocked. What sets the one+ Smart Padlock from Tapplock apart from others is the ability to unlock with ...
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