Boating Industry

Honda Launches Florida Marine Office

Honda Motor Co. just opened its Florida Marine Office (FMO) for Honda Marine at the company’s existing R&D Test Facility in Grant-Valkaria, Florida. The office brings together Honda global and regional teams in a market-critical…

Registration Opens for the 32nd Annual Palm Beach Holiday Boat Parade

ABYC and U.S. Coast Guard to Address Navigation Lights and Battery Systems in Webinar

Regulator Marine Welcomes Two New Florida Dealers

Rightboat Appoints Evan Davis to Lead Key Accounts and Enterprise Growth in North America

MIASF Launches RefitX Conference and Expo

Boating Industry 2026 Top 100: Top Dealers Applications

There's still time for dealers interested in applying for this year’s program to submit applications for the 2026 Top 100: Top Dealers program! Applications are due by October 2, 2026.

AI, Consumer Psychology and the End of the 7-Year Boat Design

People Still Want Boats. So Why Aren’t They Buying New Ones?

Boat Dealers are Hesitant About AI

Boating Industry Bringing its Top 100 Awards to Miami International Boat Show in 2027

IBEX and Boating Industry Announce Emerging Marine Leaders Programming and Recognition at IBEX 2026

Website Chats That Fail, and How to Fix Them

There are four different kinds of website chats. Three of them fail, but there's a fourth that, if done properly, can help generate sales.

6 Easy Tips to Evaluate Your Website

Close More, Lose Less: Sales Moves to Make Right Now

The Essential Beginner’s Guide to Buying Your First Boat

The First 30 Seconds: Where Most Sales Are Won or Lost

Beyond the Sale: Building a Retention Strategy That Creates Customers for Life