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News
MMA Accepting Entries for 2026 Neptune Awards
Marine Marketers of America (MMA) is now accepting entries for the 2026 Neptune Awards competition.
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Features
Know Your Customer: The Financial Side of Selling Boats
Every good boat salesperson knows their product. But how well do you know the person sitting across the desk? This article discusses the importance of knowing your customer to help score a sale.
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Best Practices
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Features
Website Chats That Fail, and How to Fix Them
There are four different kinds of website chats. Three of them fail, but there's a fourth that, if done properly, can help generate sales.
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Features
The Measure of a Great Marine Business
When news broke that Eddie Smith had transferred ownership of Grady-White Boats into a purpose trust rather than accepting a…
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Best Practices
Close More, Lose Less: Sales Moves to Make Right Now
Peak selling season still has runway. This article offers tips on how dealers can close more business before you get…
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Features
2024 Women Making Waves
By Boating Industry Staff Now in its seventh year, Women Making Waves is Boating Industry’s…
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