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Features
When Great Brands Forget How To Matter
Group Beneteau announced the closure of its Cadillac, Michigan facility, home to Four Winns, Glastron and Scarab. For many corporate executives, that’s just a business decision. For boaters, it’s something else. It’s the fading of…
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Features
Navigating the Green Horizon: The Future of Sustainable Marine Manufacturing
The glimmering allure of the open water has long been synonymous with the roar of a combustion engine and the smell of gasoline. However, as the global push for environmental stewardship reaches our coastlines, the…
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Best Practices
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Best Practices
The Rental Operators Who Will Win This Decade
For most of the rental industry’s history, operators have made decisions the way they always have: experience, instinct and a rough sense of what worked last summer. But it’s becoming a disadvantage. Collecting customer data…
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Blogs
The Spring Selling Season Gets Real
The economic forces shaping your showroom traffic right now lean more towards caution than confidence. Interest rates. Housing starts. Credit…
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Blog Spotlight
Saying goodbye to old ways in the new year
Dealers are challenged to refine their processes and follow-up practices to boost sales and build lasting customer loyalty.
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Features
2024 Women Making Waves
By Boating Industry Staff Now in its seventh year, Women Making Waves is Boating Industry’s…
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