• American anglers achieve greater diversity

    America's anglers are more diverse than ever, according to the 2019 Special Report on Fishing, released recently by the Recreational Boating & Fishing Foundation (RBFF). Both women and Hispanics are casting their lines in record-breaking numbers, with 17.7 million and 4.4 million participants, respectively. "It's often assumed that all anglers ...

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  • The future is bright

    By Bill Yeargin Ever since humans embraced both the division of labor and trade, millennia ago, people have been wealth creating machines. Division of labor increases productivity and trade encourages innovation, both of which lead to breakthroughs that keep increasing the wealth, health, lifespan and happiness of the world community. ...

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Product Showcase


The Regal 3300

Volvo Penta

Formula Boats

Formula 430 Super Sport Crossover


Helm Master® Integrated boat control system


HPExtreme PWC Docking Platform


CZone Product Showcase, Advanced Digital Switching


70A Trolling Plug

Cleans Tools – The Absorber ®

Boat Lover's Towel 
Brandon Martin 630-887-7707,



Platinum Protection

A treatment with a guarantee.

XP+ Gasoline Treat

X-Tended Protection+ Gasoline


  • At the helm: Capitol Idea!

    By David Gee I love this time of year. It’s my favorite in fact. The sweet spot of the boating season lies ahead, filled with endless possibilities and opportunities to make memories with friends and family and maybe even perfect strangers. As we all know, owning a boat is an ...

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In This Issue

  • Boosting brains – and building brands – online and off

    (Hint)…create better content and tell better stories By David Gee The good news is it has never been easier to reach large numbers of people with our marketing and messaging due to the proliferation of social media platforms and other marketing channels. The bad news though is it has never been more ...

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