• Sea Tow Foundation launches life jacket awareness campaign

    The Sea Tow Foundation – a nationwide nonprofit dedicated to the education and promotion of safe boating practices – has announced the launch of its newest social media campaign – a program it calls Vest Friends. Vest friends are two or more people wearing life jackets and sharing a photo ...

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  • Get personal with marketing automation

    In today’s digital world, dates meet on social platforms instead of coffee shops. People go online to order dinner instead of going out to a restaurant. It would appear that things are going in an increasingly impersonal direction - however, people seem to be craving a personal touch more than ...

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Product Showcase


The Regal 3300

Volvo Penta

Formula Boats

Formula 430 Super Sport Crossover


Helm Master® Integrated boat control system


HPExtreme PWC Docking Platform


CZone Product Showcase, Advanced Digital Switching


70A Trolling Plug

Cleans Tools – The Absorber ®

Boat Lover's Towel 
Brandon Martin 630-887-7707,



Platinum Protection

A treatment with a guarantee.

XP+ Gasoline Treat

X-Tended Protection+ Gasoline


  • How the best dealers manage turns

    Over the last decade the boating industry has seen both sides of the inventory challenge.  In the 2007-09 period, we saw dealers stuck with way too many boats when the housing market – and then the rest of the economy – crashed. With dealers dropping left and right and consumers ...

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In This Issue

  • 40 Under 40

    40 trendsetters who are leading the boating industry  Boating Industry’s annual profile of the best young leaders in the marine industry highlights a unique group that stands out from their boating peers.  This year’s group represents an impressive cross-section of talented industry individuals who serve associations, manufacturers, marinas, and dealers.  These ...

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