Boating Industry

Yamaha U.S. Marine Business Unit Names Matt Lester Regional Sales Manager

Yamaha U.S. Marine Business Unit announced that Matt Lester has accepted the position of Regional Sales Manager. In this role, Lester supports dealer growth and sales performance across his assigned region.

Godfrey Pontoon Boats Partners with K9s For Warriors Program

Flux Marine Appoints Gary Lancina to Advisory Board

AMI Seeks to Develop New Marina Resilience Curriculum

The 2026 National Recreational Boating Safety Survey

Sure-Seal Connections Begins Partnership with Powell

Profiles in Leadership: Chuck Cashman

Cashman was named senior vice president of global yacht sales for MarineMax this past October.

Spotlight: Waterfront Brands unveils new era of coastal innovation

Charitable giving strategies for dealers

The evolving expectations for marinas

Recreational boating industry trends

How marine dealers can use AI to drive sales and loyalty

Content Marketing for Retailers Who Don’t Want to Be Influencers

The modern definition of content marketing has been hijacked by trends that reward spectacle over substance. But for most retailers, especially independent and community-based businesses, the goal of content is not entertainment. Content should help…

Financial Resilience Beyond Cash Flow

Staying Competitive in the AI Era: A Retailer’s Survival Guide

Education Can Ensure Success When Buying, Starting or Expanding a Boating Business

Owning Your Customer Data (Before Someone Else Does)

Measuring ROI on Marketing Efforts