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News
TowBoatUS Opens Cincinnati Location
On-water towing fleet company TowBoatUS has just opened its first Cincinnati, Ohio, location. Helmed by Capt. Winslow Taylor along with Capts. Jack Novak and Chris Parker, the group also owns and operates TowBoatUS Pittsburgh and TowBoatUS Lake Anna.
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Best Practices
The New Buyer Funnel: Designing Multi-Session, Omnichannel Experiences That Close
Today’s boat buyer doesn’t simply walk into the showroom, pick a model and drive off. Instead, the buying process for new and used vessels has evolved into a multi-session, multi-device, omnichannel journey. To win, this article…
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Best Practices
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Best Practices
Turning Vendor Partnerships Into Marketing Assets
The article tells retailers how to leverage vendor relationships correctly so you can use them to help drive traffic, improve sell-through, support margins and elevate the in-store experience.
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Blogs
The Spring Selling Season Gets Real
The economic forces shaping your showroom traffic right now lean more towards caution than confidence. Interest rates. Housing starts. Credit…
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Blog Spotlight
Saying goodbye to old ways in the new year
Dealers are challenged to refine their processes and follow-up practices to boost sales and build lasting customer loyalty.
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Features
2024 Women Making Waves
By Boating Industry Staff Now in its seventh year, Women Making Waves is Boating Industry’s…
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