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News
Pettit Paint Welcomes Jasmine Thomas to Marine Sales Team
Marine coatings company Pettit Paint recently appointed Jasmine Thomas as Sales Representative – Marine. Thomas will support customers across Maine, New Hampshire, Massachusetts and Canada, helping strengthen relationships, deliver technical expertise and support the continued…
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Features
When Great Brands Forget How To Matter
Group Beneteau announced the closure of its Cadillac, Michigan facility, home to Four Winns, Glastron and Scarab. For many corporate executives, that’s just a business decision. For boaters, it’s something else. It’s the fading of…
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Best Practices
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Best Practices
5 Numbers Every Boat Retailer Should Track
To track business performance, retailers should keep track of a handful of key measurements that provide an ongoing pulse of the business, identify trends and take corrective action before small issues become major problems.
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Blogs
The Spring Selling Season Gets Real
The economic forces shaping your showroom traffic right now lean more towards caution than confidence. Interest rates. Housing starts. Credit…
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Blog Spotlight
Saying goodbye to old ways in the new year
Dealers are challenged to refine their processes and follow-up practices to boost sales and build lasting customer loyalty.
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Features
2024 Women Making Waves
By Boating Industry Staff Now in its seventh year, Women Making Waves is Boating Industry’s…
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