Boating Industry Intelligence You Can Profit From
Building on a successful year of state level advocacy, NMMA hosted its inaugural Michigan political fly-in last Wednesday, bringing top industry policy priorities directly to decisionmakers in the key boating state. Sixteen stakeholders from eleven organizations participated in the event at the state’s capitol, which featured panel discussions, issue presentations, ...
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Features
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Orlando Watersports Complex helps all get on the water
This weekend, Orlando Watersports Complex hosted Above The Wake, a local nonprofit that helps disabled kids get on the water. Orlando Watersports Complex staff taught 25 kids with varying degrees of autism how to wakeboard, kneeboard, or ride on top of the water. It was an event where people experienced ...
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Blogs
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Back to school: Riding the wave of learning to sales activation
By Chuck Lewis School is back in session. Summer is over already, although I’m squeezing in a late-summer surf as of this writing. In this blog series we want to discuss how we can use technology and contemporary learning to elevate the boat buying experience, retain employees and make learning ...
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Product Showcase
Columns
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At the helm: Capitol Idea!
By David Gee I love this time of year. It’s my favorite in fact. The sweet spot of the boating season lies ahead, filled with endless possibilities and opportunities to make memories with friends and family and maybe even perfect strangers. As we all know, owning a boat is an ...
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In This Issue
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Boosting brains – and building brands – online and off
(Hint)…create better content and tell better stories By David Gee The good news is it has never been easier to reach large numbers of people with our marketing and messaging due to the proliferation of social media platforms and other marketing channels. The bad news though is it has never been more ...
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