Boating Industry Intelligence You Can Profit From
Evinrude has partnered with Navico, the parent company of Lowrance, Simrad, and B&G to create an integrated experience for consumers using the Lowrance and Simrad navigation and sonar products with Evinrude E-TEC G2 engines. Creating a seamless experience for Evinrude E-TEC G2 and Navico digital display end-users, a new software ...
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Features
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Oru Kayak launches convertible two-seated origami kayak
Oru Kayak, makers of the original origami-inspired folding kayak, has unveiled the Haven, an all new convertible tandem kayak. After years of customer request, Oru designers took on the challenge to create the company’s largest and most ambitious kayak design yet: a two-person origami-inspired kayak that can quickly and easily ...
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Blogs
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Better Together: SEO & SEM
Search Engine Optimization (SEO) and Search Engine Marketing (SEM) are a powerful pair. Just like other dynamic duos – Batman and Robin, peanut butter and jelly – they’re better together than apart. They are both highly valuable tools that help your dealership website perform at the highest possible level and ...
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Product Showcase
Columns
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How the best dealers manage turns
Over the last decade the boating industry has seen both sides of the inventory challenge. In the 2007-09 period, we saw dealers stuck with way too many boats when the housing market – and then the rest of the economy – crashed. With dealers dropping left and right and consumers ...
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In This Issue
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40 Under 40
40 trendsetters who are leading the boating industry Boating Industry’s annual profile of the best young leaders in the marine industry highlights a unique group that stands out from their boating peers. This year’s group represents an impressive cross-section of talented industry individuals who serve associations, manufacturers, marinas, and dealers. These ...
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