Boating Industry Intelligence You Can Profit From
The Sea Tow Foundation, with the help and support of its newly launched North American Sober Skipper Advisory Council, announces the unveiling of a new national awards program designed to recognize the best boating safety work in the for-profit sector of the recreational marine marketplace occurring within the United States. ...
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Features
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Marine Industries Association hosts Boys and Girls Club members
The Marine Industries Association of South Florida (MIASF) recently welcomed 70 high school students who attend the Boys and Girls Club Broward County (BGCBC) program to its headquarters in downtown Fort Lauderdale. A panel of young marine industry professionals discussed various career paths, jobs, and the benefits of working in ...
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Blogs
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Disrupt the customer journey
The customer journey is a popular topic of discussion in the world of digital marketing. These days, it’s not as simple as someone seeing a boat ad in the newspaper and coming into your dealership to purchase it. The constant connectivity that our digital world creates makes it easier to ...
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Product Showcase
Columns
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At the helm: Capitol Idea!
By David Gee I love this time of year. It’s my favorite in fact. The sweet spot of the boating season lies ahead, filled with endless possibilities and opportunities to make memories with friends and family and maybe even perfect strangers. As we all know, owning a boat is an ...
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In This Issue
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Boosting brains – and building brands – online and off
(Hint)…create better content and tell better stories By David Gee The good news is it has never been easier to reach large numbers of people with our marketing and messaging due to the proliferation of social media platforms and other marketing channels. The bad news though is it has never been more ...
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