Boating Industry Intelligence You Can Profit From
On November 4, boot Düsseldorf will host its first digital press conference. Due to the COVID-19 pandemic, the boot organizer Messe Düsseldorf decided to do a digital instead of a live press conference to keep you up to date. You can take part in the event from 10:00 am to 12:15 ...
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boot Düsseldorf 2021 to hold digital press conference
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Furuno USA mourns the passing of Jeff Shield
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STEP Award nominations close Friday to honor Women in Marine Manufacturing
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NMMA Engineering Virtual Compliance Seminar registration opens
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BoatUS asks FCC to reconsider approval of Ligado L-Band Wireless Plan
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Brunswick completes another investment in Sea Machines Robotics
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Wholesale boat shipments remain strong
News
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NMMA announces 2021 boat show schedule
The National Marine Manufacturers Association (NMMA), representing North American recreational boat, engine, and marine accessory manufacturers, announced today significant modifications to its boat and sport show schedule in the first quarter of 2021. Following a thorough market-by-market analysis regarding the feasibility of producing safe and successful winter events, NMMA is canceling nine ...
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MarineMax reports record earnings
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Yamaha Marine’s Technical School Partnership Program reaches 100 members
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Garmin reports record third quarter operating results
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Marine Products Corporation reports third quarter results
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RBFF boat registration program continues to bring boats back to the water
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Scania USA inks agreement with Maritimo
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New anglers become winners at “Ladies, Let’s Go Fishing!” Keys University
Features
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Dealing with a pandemic and unprecedented demand
By David Gee There are approximately 4,300 recreational boat dealers in the U.S., but the largest 50 of them generate about 30% of the industry’s $12 billion annual revenue, according to Dun & Bradstreet. So let’s call the industry fragmented. Given that starting point, what is it like to run ...
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Sales continue to rise as inventory dwindles
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Power play: Electric boats charge up the boating industry ladder
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Happy boaters: Dealers re-focus on customer service as buying frenzy continues
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Marketing strategies for growth: The cash conundrum – maximizing F&I profit from ‘cash’ buyers
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Marketing strategies for growth: Here’s why Cortés burned his boats
Columns
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Focus on fundamentals and proven technology for 2021
By Matt Sellhorst With an unprecedented busy season behind us and an unpredictable 2021 ahead of us, it’s time to focus on the fundamentals and utilize proven technology for a successful 2021. Here are seven fundamentals to focus on during this off-season: Improve interview portion of the sales process One ...
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Blogs
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My chicken just got burned and here’s what I’m doing about it
By Mark Overbye An airline I recently flew on "burned my chicken on both sides." Not literally, but figuratively. I may or may not get over it. And here's what I am going to do about it. First, the backstory. Two travel vouchers worth $200 each expired one day before I ...
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Product Showcase
In This Issue
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2020 Boating Industry Movers & Shakers
By David Gee The 10th Annual Boating Industry Movers & Shakers Awards recognize innovative leaders and trailblazers in the recreational boating industry who embrace the challenge of change. These leaders have been especially critical in 2020, when it seems like the only constants are challenge and change. This year’s Mover ...
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Product Reviews
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Tapplock one+ Smart Padlock
Sturdy, secure and easy to use, all certainly good things when it comes to a padlock. A simple press of the power button and place your finger on the sensor and you’re unlocked. What sets the one+ Smart Padlock from Tapplock apart from others is the ability to unlock with ...
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