Boating Industry Intelligence You Can Profit From
NMMA announced today the induction of two industry pioneers into the NMMA Hall of Fame, its most prestigious honor. Joan Maxwell, President and Co-Founder of Regulator Marine, and Bill Watters, President of Syntec Industries, will be presented with the 2021 NMMA Hall of Fame Award during IBEX. The ceremony takes ...
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Joan Maxwell and Bill Watters named to NMMA Hall of Fame
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Outdoor recreation community has opportunity to inform spending priorities
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Discover Boating generates strong engagement
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Brunswick Corporation’s Advanced Systems Group acquires SemahTronix
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Chaparral and Robalo Boats introduce new technology on their dealer website platform
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MasterCraft updates guidance for First Quarter 2022
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U.S. Fish and Wildlife expands recreation opportunities on managed lands and waters
News
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Boston Whaler names new president
Brunswick Corporation recently announced that Kris Neff has been named president, Boston Whaler and Nick Stickler has been appointed vice president of category management and strategic planning at Mercury Marine. Both announcements are effective immediately. Neff joined Brunswick in 2005 and over the past 16 years, has excelled in a ...
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ABYC opens registration for 2022 Standards Week
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Norwalk Boat Show opens today
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Lakeland Boating mourns loss of longtime publisher Bing O’Meara
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Land ‘N’ Sea distribution center achieves zero-waste status
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AIRMAR unveils new SmartBoat system
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EFG Companies launches new VSC product for PWC
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Florida Governor to speak at IBEX Industry Breakfast
Features
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PWC: Aftermarket segment growth leads expansion
By Adam Quandt It’s no surprise that personal watercraft sales are red-hot. Despite inventory issues, consumers seem to want nothing more than to get out on the water via PWC. Along with skyrocketing popularity of the activity, PWC riders and owners are also getting into the aftermarket parts game and ...
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No charts? No problem.
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2021 Women Making Waves
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Workforce Development: What’s available
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Outboards are in
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Profiles in leadership: Jim Emmons
Columns
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At the helm: Killing it with kindness
By David Gee Excellent customer service is your best marketing tactic. A best-selling author and keynote speaker made that statement, and I am in total agreement. More on that in a minute. It was my birthday recently, and my wife and I decided to celebrate with a road trip, using ...
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Blogs
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12 “Must-reads” for Leaders
By Bill Yeargin Reading dozens of books a year is typical for me, and while not all of them are business-oriented, many are. Apparently, this is not unusual, as a Fast Company survey of CEOs found that the typical CEO reads 60 books a year. As President Harry S. Truman ...
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Product Showcase
In This Issue
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Pandemic +1: Where are we now?
By David Gee and Adam Quandt Global pandemic. Do you remember when you first heard those words? When dealerships closed their doors and production lines shut down did memories of ’07 and ’08 come flooding back like a bad dream? Did you wonder where this was all headed? Well, we ...
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Product Reviews
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KONG Coolers Cruiser
When Boating Industry reviewed KONG Coolers’ KONG 50, the only thing we thought the cooler could use to make it unstoppable was a set of wheels. Allow us to introduce the KONG Cruiser, a 50-quart roto-molded cooler made to tackle any terrain you throw at it, without the backbreaking task ...
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