• Marine Industries Association hosts Boys and Girls Club members

    The Marine Industries Association of South Florida (MIASF) recently welcomed 70 high school students who attend the Boys and Girls Club Broward County (BGCBC) program to its headquarters in downtown Fort Lauderdale. A panel of young marine industry professionals discussed various career paths, jobs, and the benefits of working in ...

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  • Disrupt the customer journey

    The customer journey is a popular topic of discussion in the world of digital marketing. These days, it’s not as simple as someone seeing a boat ad in the newspaper and coming into your dealership to purchase it. The constant connectivity that our digital world creates makes it easier to ...

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Product Showcase


The Regal 3300

Volvo Penta

Formula Boats

Formula 430 Super Sport Crossover


Helm Master® Integrated boat control system


HPExtreme PWC Docking Platform


CZone Product Showcase, Advanced Digital Switching


70A Trolling Plug

Cleans Tools – The Absorber ®

Boat Lover's Towel 
Brandon Martin 630-887-7707,



Platinum Protection

A treatment with a guarantee.

XP+ Gasoline Treat

X-Tended Protection+ Gasoline


  • At the helm: Capitol Idea!

    By David Gee I love this time of year. It’s my favorite in fact. The sweet spot of the boating season lies ahead, filled with endless possibilities and opportunities to make memories with friends and family and maybe even perfect strangers. As we all know, owning a boat is an ...

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In This Issue

  • Boosting brains – and building brands – online and off

    (Hint)…create better content and tell better stories By David Gee The good news is it has never been easier to reach large numbers of people with our marketing and messaging due to the proliferation of social media platforms and other marketing channels. The bad news though is it has never been more ...

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