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News
MIASF Promotes Gabriella Ramirez to Marketing and Brand Manager
The Marine Industries Association of South Florida (MIASF) recently promoted Gabriella Ramirez to Marketing and Brand Manager.
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Features
AI, Consumer Psychology and the End of the 7-Year Boat Design
AI has fundamentally altered the consumer’s internal timeline for innovation. In the modern marketplace, generative AI and advanced digital computing allow software, interfaces and visual media to update almost instantly. And boat builders need to…
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Best Practices
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Features
Website Chats That Fail, and How to Fix Them
There are four different kinds of website chats. Three of them fail, but there's a fourth that, if done properly, can help generate sales.
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Features
The Measure of a Great Marine Business
When news broke that Eddie Smith had transferred ownership of Grady-White Boats into a purpose trust rather than accepting a…
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Best Practices
Close More, Lose Less: Sales Moves to Make Right Now
Peak selling season still has runway. This article offers tips on how dealers can close more business before you get…
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Features
2024 Women Making Waves
By Boating Industry Staff Now in its seventh year, Women Making Waves is Boating Industry’s…
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