• Boating Industry seeking nominations for 2020 40 Under 40

    One of Boating Industry’s most popular and well-read editorial features will return early in 2020. Our editorial staff is now accepting nominations for our 40 Under 40 program, highlighting the best young leaders across the marine industry. The 2020 40 Under 40 will be featured in a cover story that will publish in the ...

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  • The 4 P’s of business strategy are dead

    By Mark Overbye In the olden days of business, a manufacturer drove the product cycle, internally deciding how products got developed and presented in a controlled manner. Developed in the 1960’s, the "4 P's" representing Product, Price, Place, Promotion comprised a business strategy that helped define success in that bygone ...

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Product Showcase


  • Managing the generations

    By Jonathan Sweet When people talk about diversity, the first thing that usually comes to mind is ethnic and racial diversity. But the truth is most of us are now facing a workforce that is also diverse when it comes to generational differences. Consider that for some businesses, there are ...

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In This Issue

  • 2020 Forecast: Everyone eying the economy, elections

    By David Gee The economy, consumer confidence and the elections. Those three things will to a large extent likely determine what kind of year boat dealers are going to have in 2020. “Overall economic conditions” once again topped the list of biggest concerns for those Boating Industry readers who responded ...

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