Boating Industry Intelligence You Can Profit From
Extremely popular and well respected for leading the reemergence of Iconic Marine's three brands— Fountain, Baja and Donzi—32-year marine industry veteran Joe Curran passed away yesterday after a short and hard fought battle with stomach cancer. In his role as Chief Operating Officer, Curran was part of Iconic's original management ...
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Features
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Women in Manufacturing STEP Ahead Awards tap Brunswick recipients
Brunswick Corporation announced that both Kim Shaller, purchasing manager at Boston Whaler in Edgewater, Fla., and Judith Zelisko, Brunswick’s vice president – tax, have been selected among 130 recipients from 101 companies to receive the Women in Manufacturing STEP (Science, Technology, Engineering and Production) Ahead Award from the Manufacturing Institute ...
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Blogs
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Prioritize quality over quantity for best ROI
Email marketing has been around nearly as long as the Internet has existed, but the nature of this digital strategy has changed quite a bit since its inception. While it provides a great platform for reaching customers, it is no longer a wise choice to overload customers with emails. With ...
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Product Showcase
Columns
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The No. 1 non-technical way to win with your website
Let’s continue our conversation about winning dealership websites from last month, but first, let’s test your football knowledge: Do you know what the probability of an NFL team scoring when their starting field position is inside their own 20 yard line? How about starting around mid-field? In the red zone ...
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In This Issue
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2019 Forecast: Industry growth slows as business horizon clouds
Momentum is expected to slow in response to a clouding business and political horizon as the boating industry anticipates its eighth consecutive year of single-digit growth. Tariffs, the health of the U.S. economy, the possibility of recession causing another downturn and interest rates affecting consumer confidence were all concerns stated ...
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