Bill Yeargin

12 “Must-reads” for Leaders

Bill Yeargin Correct Craft CEO

By Bill Yeargin Reading dozens of books a year is typical for me, and while not all of them are business-oriented, many are. Apparently, this is not unusual, as a Fast Company survey of CEOs found that the typical CEO reads 60 books a year. As President Harry S. Truman said, “Not all readers are leaders, but all leaders are ...

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What’s next?

Bill Yeargin Correct Craft CEO

By Bill Yeargin After three decades in the boating industry, it takes a lot for me to be surprised. Good times, bad times, and pretty much everything in between has happened, but the past 18 months have been unlike anything our industry has experienced. We shut down 90% of our industry’s manufacturing plants in the spring of 2020 while wrestling ...

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A Culture Success Story

Bill Yeargin and Paul Singer

By Bill Yeargin If you look up Culture Warrior in the dictionary, next to it you will see a picture of Paul Singer. Paul is the president of Centurion and Supreme Boats and has led an incredible transformation of his company. Centurion and Supreme are both boating brands with esteemed histories. Centurion has been an innovator for decades and was ...

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Open Letter to President Biden

Bill Yeargin Correct Craft CEO

By Bill Yeargin Dear President Biden, You have a tough job and get a lot of advice. I hope you don’t mind me sharing some thoughts: COVID-19 – I know this is your Administration’s top priority, but I want to encourage you to do all you can to get the vaccines distributed. We are all ready to get back to ...

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Expect the Unexpected

Bill Yeargin Correct Craft CEO

By Bill Yeargin Despite many of us having an inclination toward hindsight bias, which is believing we saw things coming when we actually didn’t, I haven’t spoken to one person who claims to have predicted the events of 2020. We have lived through a pandemic, social unrest, an economy that is struggling and a crazy election; as I have often ...

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Boating and the environment

Bill Yeargin Correct Craft CEO

By Bill Yeargin Labor Day afternoon I received an email from the White House inviting me to join President Trump and other leaders the next day for an event regarding Florida’s environment. Florida’s environment has always been important to me and the event was at one of our state’s most special sites, the Jupiter Lighthouse, so I quickly accepted. During ...

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Busting the creativity myth

Bill Yeargin Correct Craft CEO

By Bill Yeargin This blog, without hyperbole, could change your life. First, imagine what your life would be like if you were more creative. Would life be more fun? Would people find you more interesting? Would you do better in your job? Make more money? Would you have a more positive impact on the world? I’ll bet the answer to ...

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Thank You, Secretary Bernhardt

Bill Yeargin Correct Craft CEO

Last week our team was honored with a visit from U.S. Secretary of the Interior, David Bernhardt. Secretary Bernhardt, the 53rd Secretary of the Interior manages over 20% of the land in the United States, a huge responsibility, so we appreciated his visit. I had met Secretary Bernhardt previously at a White House meeting, but this visit was the first ...

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Boating – The 2020 Antidote

Bill Yeargin Correct Craft CEO

By Bill Yeargin It seems unnecessarily obvious to state this but, so far, 2020 has been challenging. First, dealing with COVID-19 and now experiencing the unrest over inequalities in our country. To many, it seems like we should hit a “reset” button on the year. Despite the chaos, people are looking for ways to reconnect with those most important to ...

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Being “crisis ready”

Bill Yeargin Correct Craft CEO

By Bill Yeargin The past 100 years has seen one crisis after another; WWI, the Spanish Flu, the stock market crash, the Great Depression, WWII, Korean War, flu’s of the 50’s and 60’s, Vietnam War, Oil Embargo, inflation, sky high interest rates, the ‘87 stock market crash, the Gulf War, 9/11, the Great Recession and now COVID-19. You’d think we ...

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