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Life jacket use hits record highs at NMMA boat shows

More than 34,000 attendees at the NMMA-hosted 2019 Tampa and Norwalk Boat Shows left with a better understanding of the importance of life jacket use, thanks to loaner stations set up by the Sea Tow Foundation. Through partnerships with NMMA and Onyx, the Sea Tow Foundation set up two stations at each of the shows to ensure that life jackets ...

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Ron Huibers retires as president of Volvo Penta of the Americas

After 26 years with Volvo and seven as president of Volvo Penta of the Americas, it was announced today at the Fort Lauderdale International Boat Show that Ron Huibers has decided to retire from his current role and move to another role within Volvo Penta. Succeeding Ron will be Martin Bjuve, currently CFO and SVP Business Office Volvo Penta. The ...

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Mercury receives record donations for annual food drive

Mercury Marine’s annual “Fill the Boat to Cast Out Hunger” food drive to benefit the Fondy Food Pantry has raised close to $13,000 — a new record for food and cash donations. For a full week, Mercury employees in Fond du Lac participate in one of the most popular company events of the year. In 2019, Mercury employees contributed 4,811 pounds of nonperishable food ...

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Correct Craft launches program to support local nonprofits

Correct Craft launched “Promote Your Passion”, a contest allowing nine non-profit organizations across Central Florida to promote their cause, without any expense to the nonprofit, through the Orlando Sentinel's website. Correct Craft has arranged for the Orlando Sentinel to promote the work of each of the non-profits who will solicit votes for their cause. Correct Craft will make contributions to ...

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2019 Boating Industry Movers & Shakers

By David Gee The term “Movers and Shakers” was coined by Arthur O’Shaughnessy in his 1874 poem Ode. It is commonly used to describe those whose achievements are uncommon. For our purposes, the 9th annual Movers & Shakers Awards recognize innovative leaders and pioneers in the recreational boating industry who embrace the challenge of change. Their passion for boating, combined ...

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2019 Boating Industry Bold Moves

By Adam Quandt We've highlighted our 2019 Mover & Shaker of the Year and three finalists – however there are many other industry leaders who continue to propel the industry forward across all segments day in and day out. The six leaders below aren’t afraid to make bold moves to advance boating by improving technology, growing its customer base, bringing ...

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Riding the M&A wave – Trend or blip?

By David Gee So were all those deals good, bad or ugly for investors, employees, consumers and other stakeholders? That’s what we wanted to look at a year – or two – after several boat builders, an RV company, and a powersports company, went on a buying binge. Malibu buys Pursuit and Cobalt. MasterCraft buys Crest Marine and NauticStar. Correct ...

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The luxurious workhorse

By Adam Quandt Builders aim to please the entire family with a new generation of fishing boats. Fishing around the country marked its highest number of participants since 2007 in 2018, leading to a reason for increased optimism across many manufacturers within the segment. The trend is only gaining popularity as fishing participation featured its 11th straight year of upward movement ...

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Are you making any of these email marketing mistakes?

By Matt Sellhorst Getting the most out of your email marketing is like getting the best performance from your boat. It requires more than just having lots of horsepower. Little tweaks like getting it propped just right, adjusting the trim or ballast, or even weight distribution all combine to deliver the best performance. A single mistake in one of the ...

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At the helm: Creating connections

By David Gee “We are like islands in the sea, separate on the surface but connected in the deep.” American philosopher and psychologist William James wrote that in the early 1900’s. But it was British entrepreneur, philanthropist and philosopher Richard Branson who brought it to my attention in a blog post about the power of connections. “Across all my years ...

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