Features

Dealing with a pandemic and unprecedented demand

By David Gee There are approximately 4,300 recreational boat dealers in the U.S., but the largest 50 of them generate about 30% of the industry’s $12 billion annual revenue, according to Dun & Bradstreet. So let’s call the industry fragmented. Given that starting point, what is it like to run a boat dealership these days? Especially this summer of 2020? ...

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Sales continue to rise as inventory dwindles

By Adam Quandt As the COVID-19 pandemic continues to dash traditional vacation and summer plans, consumers are hungry for a new form of entertainment and recreation. The latest sales data shows that many are flocking to the water as their vacation close to home. The newest report from the National Marine Manufacturers Association (NMMA) tells of a sharp rebound for ...

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Power play: Electric boats charge up the boating industry ladder

By David Gee Although an early electric boat was developed by German inventor Moritz von Jacobi in 1839, it took more than 30 years of battery and motor development before they became more practical – and popular. And it’s taken another 150 years for them to become a four-and-a-half billion dollar segment worldwide. The battery and motor development didn’t stop, ...

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Marketing strategies for growth: ADA web compliance and ADA-related lawsuits

By Harry Casimir In the United States, one in five people have a disability. And yet, only 10% of the internet is web accessible. The American Disabilities Act was developed in 1990 and declares that all places of public accommodation remove any access barriers that would inhibit a person with disabilities from accessing the business’s goods and services – including ...

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Race circuit offers unique spotlight to dealers, OEMs

By Adam Quandt Adrenaline pumping, hairpin turns, eyes set on finishing first — there’s something about the racing side of any sport that shines a special spotlight on whatever the activity may be. Pro Watercross — a non-profit organization — in the personal watercraft world is certainly no exception. Despite getting underway almost two months behind schedule — with cancellations, ...

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Q&A with Navico’s Odin Sletten

Odin Sletten recently retired after 41 years of service with Navico, parent company of global brands like B&G, C-MAP, Lowrance and Simrad. Over his many years, Sletten contributed to some of Navico’s biggest developments and saw marine electronics change immensely. Boating Industry had the opportunity to ask Sletten about his time in the marine industry. Boating Industry: What first drew ...

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2020 Women Making Waves

Woman Making Waves - Stand-out women in the boating industry

Women Making Waves is Boating Industry’s effort to recognize the multitude of women in the industry who have made and continue to make great contributions to its success, propel its growth and lead their organizations and peers into the future. With nearly 100 nominations for this year’s Women Making Waves, choosing the highlighted women was no easy task. There is ...

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