Home » Blogs

Blogs

It’s not too late to make your plans for Elevate

By David Gee It's not too late to Elevate! Our first annual strategic conference for leaders, and emerging leaders, in the recreational boating industry, is just a few weeks away, November 22-24, in Orlando. We had several people engage us excitedly on the docks at Fort Lauderdale. One person, a long-time industry marketing person, told us he loves that it ...

Read More »

Outshine competitors on the search engine

By Lauren Labunsky Dealers may often wonder – what’s the need to have both Search Engine Optimization (SEO) and Search Engine Marketing (SEM)? If one of these digital marketing tools is at work for the dealership’s digital strategy, isn’t that enough? Doesn’t that mean the dealership website will appear at the top of the search engine results page (SERP), whether ...

Read More »

Final day at FLIBS

By David Gee On our last day at the Fort Lauderdale International Boat Show, managing editor Adam Quandt and I had an interesting conversation with our Uber driver on the way to the show. I'll share a bit of it. Uber driver: So you're going to the big boat show, huh? Us: Yep. Uber driver: Are you going to buy ...

Read More »

Day 2 at FLIBS: Superyacht Village

By David Gee Okay, I admit it. Any boat show I attend from now on that doesn't have a "Superyacht Village" might be a bit of a disappointment. Day two of the Fort Lauderdale International Boat Show saw us in morning press events once again. For me, it was Groupe Beneteau to begin with, a company that builds 200 different ...

Read More »

My first day at FLIBS

By David Gee How do you begin to describe it? Over 1,500 boats, most quite large, wedged in bow to stern, gunwale to gunwale, seemingly stretching to the horizon? Yachts that have tenders that cost more than your house, day boats, night boats, bowriders, center consoles...all here at the Fort Lauderdale International Boat Show, and all for sale and looking ...

Read More »

Do You Look Like Your Website?

It is often noted that people, over time, start to look their pets or their spouses. I suspect that in at least some cases, that may be a good thing. The question here is, do you, or your dealership look like your website? Your website, your online digital presence is every bit as real as your brick-and-mortar store. In fact, ...

Read More »

Why your marketing may not be relevant – and how to fix it

By David Gee When you are in the media, you are on the receiving end of lots of marketing messages. Some are good, some are bad and some are really ugly. In fact, there is about an 80-percent chance there is something fundamentally wrong with your marketing. It’s flawed because it’s about you, your company, and not them, your prospect ...

Read More »

Elevate your performance by building capacity in these key areas

By Robert Glazer In 2015, I decided to start sending an email every Friday to all the employees at my company, Acceleration Partners. Many CEOs send out weekly wrap-ups, but I wanted this message to go beyond the typical business-related content. Instead, I wanted to provide inspiration around the concept of improvement and growth, with the goal of encouraging our ...

Read More »

Guide your customers through the path to purchase

By Lauren Labunsky The “customer journey” and what it looks like in today’s world has become a hot topic as marketing has become more and more focused on digital strategy. Websites have begun to replace in-store visits as a customer’s first experience with a business. If you have a well-designed responsive website with regularly updated content and inventory, you’ve got ...

Read More »

Thanks Thom!

By Bill Yeargin In the Old Testament we read the story of Queen Esther who was told by her cousin Mordecai that she had been put in her position for “such a time as this.” While we may not read about Thom Dammrich in a future religious text, there is no question that during his tenure at NMMA he was ...

Read More »