Blogs

By Nicole SchantzVP of OEM and Strategic Initiatives, Trader Interactive The introduction of online research and digital retailing tools has revolutionized the shopping experience for consumers, making it increasingly nonlinear. This means that fewer customers start their journey in the dealership. In fact, a survey conducted by Boatline revealed that 86% of marine buyers shop digitally. This means that when ...

By Bill Yeargin What if there was a simple, fun, safe, and easy method of improving your health physically, mentally, and emotionally? What if the method was not just anecdotal but proven scientifically? Fortunately for those of us who prefer natural cures to our ills, this method does exist, and it is beautifully described by Dr. J Nichols in his ...

By Nicole SchantzVP of OEM & Strategic Partnerships, Trader Interactive In recent years, the boating industry has seen a rise in the availability of electric models. To gain insight into how consumers feel about electric boats, Boatline conducted a survey to our engaged audience of marine enthusiasts. Overwhelmingly, consumers are curious about what an electric boating future looks like. As ...

By Mark Overbye I’d like to catch the culprit dripping corrosive venom on my confidence at 3am.  I’m trying to sleep.  But certain destructive demons call on me during the darkest hours.  And instead of a pleasant wake up bell, it’s alarming questions.  Will cash flow meet the demand for dollars?  How well supported is the market?  Can vendors supply ...

By Nikki Storey If you were to ask me, the number one trait required for success in the marine industry comes down to two words, problem solving.  That is where my story in the industry began, as I was asked to join Great Lakes Boat Building School (GLBBS) in Cedarville, Michigan to spearhead a campaign to establish GLBBS as a ...

By Nicole Schantz With summer in full swing, many anglers and boat enthusiasts are shopping for their next boat. It’s important that your dealership creates appealing listings that capture the attention of potential buyers and turn them into promising connections and leads that will ultimately generate sales. Boatline, an online marketplace for buying and selling boats, recently analyzed over 189,000 ...

By Bill Yeargin Boating is important not only to those of us who enjoy being on the water but also to those who depend on it for their livelihood. Boating has a huge economic impact, a 230-billion-dollar annual impact. The boating industry includes 36,000 businesses – most of them small and family-operated – providing 813,000 people and their families with ...

By Mark Overbye I want one. A flamethrower. Not sure why, I guess I’m intrigued by how they came to be.  There’s a guy over there I’d really like to start on fire. Too far away to use a match. If he sees me approaching he may not ignite while he’s running away. So it’s best to be further away. The element of surprise ...

By Bill Yeargin If you lead an organization and care about the boating industry, you need to join me May 8-10 in Washington D.C. at the American Boating Congress (ABC). It may be the single best way you can help our industry and your business. ABC is a unique opportunity to meet with congressional leaders, congressional staff, and others from ...

By Wanda Kenton Smith While some industries took a beating during COVID, many in the outdoor power and marine space were clobbered by unprecedented product demand. While sales and profits spiked, retailers grappled with the challenge of inventory limitations, associated supply chain and manufacturing production slowdowns.    As we venture into 2023, the cycle has shifted, inventory is building and ...