Blogs

Being “crisis ready”

Bill Yeargin Correct Craft CEO

By Bill Yeargin The past 100 years has seen one crisis after another; WWI, the Spanish Flu, the stock market crash, the Great Depression, WWII, Korean War, flu’s of the 50’s and 60’s, Vietnam War, Oil Embargo, inflation, sky high interest rates, the ‘87 stock market crash, the Gulf War, 9/11, the Great Recession and now COVID-19. You’d think we ...

Read More »

Some good news from the front lines

boat dealers

By David Gee A colleague who works as the editor at a sister publication recently went boat shopping to replace an aging pontoon at the family lake cabin. Since we are all hungry for news about “what it’s like out there” I thought I would share some of the anecdotes from his experience at the first dealer he went to. ...

Read More »

Collaboration and communication in the coronavirus era

Remote collaboration and communication

By David Gee Working remotely isn’t new. But being forced into it in such widespread numbers, and so suddenly, is. “And we are being pushed either over, or right straight through, that learning curve,” says Dr. Mark Mortensen, an associate professor of organizational behavior at INSEAD. “But in all fairness, the technology is not new. I have been studying remote ...

Read More »

Lessons from Gulliver’s Travels

Bill Yeargin Correct Craft CEO

By Bill Yeargin Interested in a classic book that is fun to read and full of leadership lessons? Read (or re-read) Gulliver’s Travels. Gulliver’s Travels, written by Jonathan Swift, is the first-person account of Lemuel Gulliver, an English surgeon and sea captain who visits remote regions of the world. A brief reminder of Gulliver’s four trips is as follows: - ...

Read More »

Don’t just restart your business – “reset” it

Bill Yeargin Correct Craft CEO

By Bill Yeargin These are extremely stressful times for business leaders. We are all wondering what we should be doing during this period of uncertainty. There is no playbook to read; we are writing it. With the many challenges leaders are currently experiencing, it may seem too early to be thinking about reopening your closed (or soon to be closed ...

Read More »

Changes to Google impacting your digital marketing

Joe Iribarren, Beyond Creative

By Joe Iribarren These are hard times for many businesses across the globe. Local government is forcing companies to stop operating, while others are voluntarily doing so. And everyone is trying to figure out how to adapt to this ever-changing landscape quickly. I want to give you an update on some changes to Google and how they can impact your ...

Read More »

Crisis leadership

Bill Yeargin Correct Craft CEO

By Bill Yeargin The global community is dealing with a crisis unlike anything those of us alive have ever experienced. It feels like we are in some sci-fi movie with a pandemic slowly (or not so slowly) moving across the globe. A crisis like what we are experiencing requires great leadership and, unfortunately, some leaders who are excellent in a ...

Read More »

Good things will happen

Bill Yeargin Correct Craft CEO

By Bill Yeargin We are living in a time that reminds me of eras we read about in history books but never thought we would experience. During this challenging period, it might be hard to imagine any good coming out of what we are experiencing, but history teaches us that good comes out of even the most difficult situations. Many ...

Read More »

Boating to the rescue

Bill Yeargin Correct Craft CEO

By Bill Yeargin If you are feeling stressed, you are not alone. Between the presidential election in the U.S., the wildly fluctuating equity markets, and COVID-19, even the normally stoic are feeling a little anxious. Our hearts go out to those who have been impacted, especially those impacted by COVID-19. And, our prayers go out to those around the globe ...

Read More »