Blogs

F&I – The process drives the profit

Myril Shaw Dealer Profit Services

By Myril Shaw Simple, measurable, achievable, reasonable and time-based goals. They are absolutely a requirement for driving F&I Success. However, as important and necessary as they are, they are also not sufficient.   True F&I success is only possible with a comprehensive and robust F&I process. This process starts long before the customer is introduced to the Finance Manager (or, as ...

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Drive more business by consistently advertising your inventory online

By Ezequiel Arredondo It may seem practical and cost-effective to reduce your digital marketing spend during the slow months when you don’t have inventory on your lot. However, Dealer Spike has seen this practice weaken sales leads for dealerships in the long run. Digital marketing yields the best results for your business when efforts are constant, rather than stop-and-go. By ...

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How to avoid being on the “Most Hated Business” list

Mark Overbye headshot

By Mark Overbye Try this right now. Whether on your computer keyboard or an imaginary one, type the word, “typewriter.” Notice the letters are all on the top line? This isn’t a coincidence, it’s intentional. In 1873 E. Remington and Sons acquired the manufacturing rights to a new invention called the typewriter.  As the story goes, Remington’s engineers altered the final keyboard to ...

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Make F&I also stand for Fun and Inspiration

Myril Shaw Dealer Profit Services

By Myril Shaw F&I has earned a bad reputation, thanks, largely, to the way it was handled for far too long in the automotive industry.  The recreational industry can and should refresh the way people think about F&I. For purchasers of recreational vehicles – boats, RVs, ATVs, off-road, Powersports – F&I should not, cannot, be a pressure-filled, must do, frankly, ...

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Boating and the environment

Bill Yeargin Correct Craft CEO

By Bill Yeargin Labor Day afternoon I received an email from the White House inviting me to join President Trump and other leaders the next day for an event regarding Florida’s environment. Florida’s environment has always been important to me and the event was at one of our state’s most special sites, the Jupiter Lighthouse, so I quickly accepted. During ...

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Linda has a lesson for you

Mark Overbye

By Mark Overbye Have you ever received an email trying to sell you Linda Ronstadt music? Me neither. Do Linda Ronstadt ads follow you around the internet? Didn’t think so. How about being asked to subscribe to Linda Ronstadt’s website or online store? No again. While on a recent flight to attend a west coast dealer meeting, I watched a ...

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Focus on your SEO strategy to sell incoming inventory

By Pete Batten Summer sales are wrapping up and the hype of buying a new boat may be dying down, but that doesn’t mean now is the time to be idle. Consumers will be turning their attention to units and parts for the fall season, and while you may not have this inventory on the lot, you can begin investing ...

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How your online reputation might be costing you money

Joe Iribarren, Beyond Creative

By Joe Iribarren The lyrics "I don't give a damn 'bout my bad reputation" sounded fun and rebellious when Joan Jett sang them. But adopting that attitude when it comes to your dealer's online reputation will prove to be disastrous. Your online reputation consists of more than a carefully-thought-out website and social media posts. For the most part, your online ...

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Busting the creativity myth

Bill Yeargin Correct Craft CEO

By Bill Yeargin This blog, without hyperbole, could change your life. First, imagine what your life would be like if you were more creative. Would life be more fun? Would people find you more interesting? Would you do better in your job? Make more money? Would you have a more positive impact on the world? I’ll bet the answer to ...

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