Guest Blog

Boating tips to safely navigate busy Fourth of July waters

By the Water Sports Foundation All over the country this upcoming holiday weekend, boaters will be cruising to popular gathering spots for watersports, to raft up, drop anchor and swim, enjoy barbecues and cap off festivities with spectacular fireworks celebrations.  “After a year of Covid restrictions, boaters are out on the water in force, soaking up plenty of sun and ...

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Four steps to fast F&I funding

Steven Graham Priority One Financial Services

By Steven Graham Ensuring a loan package is funded quickly is important to your dealership's business. It takes all three parties – you, your customer, and your F&I team – working in step to make it happen smoothly. Yet, every loan is unique in some way, and requires specific instructions based on the customer, lender, and dealer. So, how do ...

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12 top boating safety tips for the busy summer boating season

By Wanda Kenton Smith With new and used boat sales soaring to record highs in 2020 to first-time boat buyers, boating safety stakeholders are taking extra measures to communicate and promote safe boating practices in advance of the busy summer boating season. “The pandemic literally saw hundreds of thousands of newcomers join the ranks of first-time boat owners, so we’re ...

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How can you improve online marketing? Make it personal

By Ezequiel Arredondo Are you struggling to connect with your online audience? Does it seem as though even the most carefully crafted ads fall short of achieving your marketing goals? If your ad campaign ROI isn’t where you need it to be, take a long, hard look at who is seeing your ads and whether your ad content fulfills the ...

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Make the most of customers’ micro-moments

By Ezequiel Arredondo Have you noticed in the last year how we seem to use our phones and other digital devices much more frequently? Last year’s surge in digital usage has resulted in our digital interactions becoming more fragmented and sporadic. But did you know that many of these seemingly meaningless interactions are opportunities to connect with motivated buyers? These ...

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The Power of 20

Myril Shaw Dealer Profit Services

By Myril Shaw As a provider of F&I and Compliance excellence, we are always looking to make the best better. As part of that quest for continual improvement, we get excited when we find dealers who are hungry for growth. We find them most often in 20 Groups. Full disclosure here before we go any further. We do not facilitate 20 Groups.  ...

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Want to strengthen your customer service? Use social media

By Ezequiel Arredondo We’ve said it before, and we’ll gladly say it again: Shoppers contact your dealership to shop for boat models, but they stay for the customer service. As the buying process becomes increasingly digital, how does this impact dealers’ approach to serving their customers? It turns out consumers have an increased expectation for boat dealers to provide digital ...

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Create better customer connections through emotional marketing

By Ezequiel Arredondo The term “emotional marketing” does not do justice to the persuasive power that this marketing tactic grants your dealership. While it may sound very heartfelt—and it certainly can be, if that’s your goal—emotional marketing pertains to any type of persuasive messaging that’s used to tap into people’s emotions and form a connection. Over the years, studies have ...

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