Guest Blog

Solve your SEO troubles by answering your customers’ questions

By Sarah Prellwitz If you’re struggling with your website’s SEO, you’re not alone. A HubSpot survey revealed the top three challenges for SEO in 2022 are 1) staying up to date on changes to search engine algorithms, 2) ranking highly in search results and 3) identifying useful keywords. These challenges aren’t surprising – because they aren’t new. Brands have struggled ...

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Keep your digital brand recognizable for your shoppers

By Sarah Prellwitz If you manage multiple store locations for your dealership, you understand the importance of maintaining a consistent brand experience across all locations. After all, it doesn’t bode well for your brand’s reputation if customers have a vastly different experience when they visit another location. The expectation for brand continuity extends to your online presence. Odds are, your ...

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Innovation is not a new color

Mark Overbye headshot

By Mark Overbye Confusing innovation with novelty can be lethal. When I started Gekko Boats years ago there were plenty of daily reminders that we swam in a pool filled with sharks. A young company in a capital intensive, seasonal and cyclical business meant continually sharpening our knives. Committed to our craft, we eagerly showed up. When Toyota entered the ...

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Make the most of International Customer Loyalty Month

By Sarah Prellwitz April is International Customer Loyalty Month! While I encourage dealers to focus on building customer loyalty all 12 months of the year, April presents a great opportunity to analyze your customer retention strategy and look for improvement. After all, loyal customers are the key to growing your business and supporting long-term growth. Not only do they come ...

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Teddy Roosevelt’s backstage battle

Mark Overbye headshot

By Mark Overbye Quit worrying about competitors, other forces closer to us are greater obstacles to our successes. The stories we tell ourselves and internal chaos can do more harm than any opponent. We all carry challenges that either become a rock in our shoe or the fire of inspiration. Mediocrity and disappointment hold hands. Give frustration a foothold and your dreams will ...

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Begin the new year by measuring your success

Mark Overbye headshot

By Mark Overbye Contemplating the death of a close friend recently has me wondering whether I’m investing my time properly. Am I exercising my talents in ways that add value, increase joy and elevate my life beyond the generic? This metric could be a good measure of our business success as well. We all experience selfish businesses more interested in their ...

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How to get what you want more quickly

Mark Overbye headshot

By Mark Overbye There are only three answers; yes, no, or not right now. I always prefer a quick no over a long maybe. If you believe the universe is conspiring to help you and that all things happen for your benefit, it’s good to dispense with the distractions that keep you from being on the right path.   We ...

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Want to attract & retain talented players? Create a work culture where respect is as important as results

Chris Edmonds

By S. Chris Edmonds If you’re trying to hire people right now, you’re up a creek. The US Federal Reserve Bank in September estimated that the average time required to fill an open job rose from 20 days to 50 days over the previous four months. And a new global McKinsey study finds that 40% of respondents are somewhat likely to quit in ...

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Do your customers see you thriving – or just surviving?

Mark Overbye headshot

By Mark Overbye I recently called a service business and was greeted by a gruff “Hello.” This was followed by, “Hang on,” when they paged the right person. Their harsh and uninviting tone was hardly the recipe for building a relationship. They didn’t know me; I was simply a first-time caller inquiring about their services. This presents the proverbial fork in the ...

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How to beat the labor shortage: build a company culture based on good

Author Mark Babbitt

By Mark Babbitt At one point not too long ago, it seemed an economic recovery was inevitable. But, COVID variants combined with politics-as-usual—along with what many people believe to be a labor shortage —stopped many businesses and industries from regaining momentum.  While we can’t solve the COVID crisis as quickly as we’d like, we can beat the labor shortage. At ...

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