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Reading equals success

At Correct Craft and our companies, we have a reading culture that has significantly contributed to our success. We talk about the importance of being “learners” vs. “knowers” and reading plays a key role in our focus on continuous improvement; at pretty much any given time some group of our team is working through a book. Our team knows I ...

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Prioritize quality over quantity for best ROI

Email marketing has been around nearly as long as the Internet has existed, but the nature of this digital strategy has changed quite a bit since its inception. While it provides a great platform for reaching customers, it is no longer a wise choice to overload customers with emails. With time, customers have gotten more selective when it comes to ...

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Break into the customer journey with geofence targeting

As digital marketing continues to advance, it becomes more crucial than ever to cater to your prospects throughout the customer journey. But it can be hard enough to implement the right digital strategy to reach your target audience, let alone an individual prospect with his or her own unique actions and experiences. One way to break into the customer journey ...

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Open letter to President Trump

Dear President Trump, I cannot imagine how tough a job it is being President. Though I am sure you receive lots of advice, I would like to share a few thoughts on topics I hope you will consider as you enter your third year in office: Trade War – As previous Co-Chair of the Manufacturing Council’s Trade and Tax Policy ...

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A call to back Florida’s boating business, protect environment

From the Florida Panhandle to the Keys, Floridians and tourists alike flock to our pristine waters year-round to enjoy some of the best boating experiences the United States has to offer. While many know Florida is the ideal destination for a day on the water, what’s less well known is the significant impact recreational boating has on the state's economy. According ...

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Don’t let your leads get away

Driving traffic to your dealership website, especially without the right digital marketing tools, can be a challenge. Keeping people on your website can be even tougher, and in order to earn an online lead that converts to a sale, those people most likely need to visit your site more than once. Consider the amount of distractions available to people online ...

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Target online prospects based on behavior

Search Engine Marketing (SEM) is a powerful strategy to reach customers. Targeting capabilities within platforms like Google are advanced and specific, allowing you to pinpoint audiences that are likely to be in the market for your products. However, online users don’t stay on a search engine forever. It is just the first step they take before visiting the website they ...

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Make your website your No. 1 salesperson

We don’t think we need to convince dealers that a great dealership website is important. As we near the end of 2018, most people realize how much of an impact a website has on the success of a business. The majority of online shoppers will visit your dealership online before they ever step foot in your store. So, the question ...

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Make or break your business with online reviews

Word of mouth has always been the best advertising strategy for local businesses. When a customer is raving about your dealership to friends, family, neighbors, or co-workers, you’ve hit the jackpot. People are much more likely to trust a personal recommendation than an advertisement. On the other hand, negative talk about your business can be detrimental. Now that both happy ...

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The US worker crisis

The U.S. is currently in a crisis that is impacting our domestic businesses and will likely have a long-term negative impact on our country. This crisis is impacting almost every U.S. company. It is a crisis that is limiting economic growth and wealth generation in the U.S. and, if not solved, will eventually threaten our national security. In fact, when ...

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