Author Archives: David

New study offers insights for retaining new boaters and anglers

RBFF fishing study

The Recreational Boating & Fishing Foundation (RBFF) released findings of a major national research study in partnership with global market-research firm IPSOS to provide the industry with insights for retaining and engaging new boaters and anglers. The study, titled Casting a Wide Net: Identifying New Anglers and Boaters and Determining Tactics for Retention, projects millions of new and returning anglers and boaters to ...

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Alumacraft celebrates 75 years in business

Alumacraft celebrates 75 years in business

Alumacraft has been building boats and making history for the past 75 years. To mark their success, the company recently produced a number of short videos that tell the stories of some of the amazing individuals that are part of that history – from the brand’s humble beginnings, well into the future. Joe Amundson - Fishing - It's in My Blood, Teaser , Full ...

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Ingenity increases electric boat capacity

Ingenity increases electric boat capacity

Ingenity Electric is increasing its capacity to build electric boats as part of parent company Correct Craft’s investment in 300,000 square feet of manufacturing space near its headquarters in Orlando. The new space will support growing demand for more sustainable boating solutions like the award-winning, 100%-electric Nautique GS22E. Ingenity President Sean Marrero stated, “The Nautique GS22E is incredible. It shows ...

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Brunswick Corporation expands access to on-water safety training

Brunswick launches BoatClas boat safety training

Brunswick Corporation announced the launch of BoatClass, an immersive on-water training program designed to teach boating safety and assist boaters in gaining confidence on the water.   “Safety is the number one priority for all boaters on the water and BoatClass provides an opportunity for new and seasoned boaters to receive world-class training and learn the necessary skills to make ...

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Princecraft launches virtual boat show site

Princecraft launches virtual boat show

Princecraft Boats announced the launch of its virtual park to provide consumers the opportunity to explore their most popular models in an innovative, interactive environment. “The concept was developed in response to many boat shows across the country switching to a virtual format in 2021,” said Jean-Philippe Martin-Dubois, Director of Marketing. “Our goal was to mirror the in-person boat show ...

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Marine Industries Association announces waterway cleanup contest winner

Marine Industries Association of South Florida

The Marine Industries Association of South Florida (MIASF) announced that Taylor de Don, a student at South Broward High School, is the winner of MIASF’s inaugural Waterway Cleanup Poster Contest. Taylor wins a $500 scholarship, and her artwork will be used as the official poster and flyer for this year’s event, which kicks-off March 6, 2021. Thirteen students submitted entries ...

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MasterCraft launches digital boat show experience

MasterCraft launches Digital Boat Show

MasterCraft Boat Company announced the launch of a fully digital, immersive experience aimed at engaging with consumers in this dynamic boat show season. This digital platform, named the MasterCraft Experience Digital Boat Show, bridges the gap between consumers seeking a safe, flexible avenue to research the MasterCraft brand and its award-winning line-up, and dealer partners looking to connect with consumers ...

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Parker Boats sponsors boating “Journey for a Cause”

Parker Boats sponsors Journey for a Cause

Parker Boats announced it will be sponsoring “Journey for a Cause,” where college student Eddie Gill will highlight inclusion and fishing through a 10-day boating trip. Gill will make the journey from the Ohio River in Indiana to the Gulf of Mexico in a Parker 2520 XLD boat. “Journey for a Cause” was inspired by Gill’s dream to promote diversity within ...

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Social media doesn’t sell tickets – or boats

David Gee Boating Industry

By David Gee Okay, I'll admit it, I am engaging in a bit of click bait blogging. Social media does in fact sell boats. Social media is an important, even essential, part of marketing today for most companies and organizations. But it's not enough. It can't be successful in isolation. And yet I seem to be coming across more and ...

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Miami Boat and Yacht Shows join forces

Miami International Bow Show logo

The NMMA announced today a landmark partnership with Informa Markets to create the first joint production of South Florida’s preeminent winter boat shows—the Miami International Boat Show (MIBS), Miami Yacht Show (MYS) and Superyacht Miami. Set to debut Wednesday, February 16 through Sunday, February 20, 2022 over Presidents Day weekend, the joint event—which will carry the Miami International Boat Show name—will deliver enhanced value ...

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