Content provided by United States Warranty Corporation Based on the NMMA 2023 impact study of recreational boating shared we have a $230 billion economic impact; with 95% of all units made and sold in USA. Nice. Did you know that 61% of owners have an annual household income of 75K or less? Demographics might be important for your sales and ...

Content provided by Suzuki ENGINEERED WITH ONE GOAL IN MIND. Suzuki outboards are engineered and built for the long run, with features like oil-bathed self-adjusting timing chains, dual water inlets, anti-corrosion technology and water detecting fuel systems, to name a few.  Every Suzuki outboard motor is backed by our leading 5-Year Factory Limited Warranty — along with a nationwide team ...

Top of mind as many gear-up for summer on the water are emerging trends business owners should be educating the consumer.

Do you struggle to follow up with every website lead while their interest in your dealership is high? Instead of straining to reach every shopper who submits a lead form, you can set up email triggers to automatically engage shoppers based on their website actions.

Do you have an upscale clientele? Read on to explore expanding your revenue and increase customer service within this niche market. Our research indicates that this subset of buyers doesn’t believe they need an extended service contract. Even more interesting, Marine F&I department heads indicated that the original factory warranty

Join Editor Tim Hennagir this summer as he visits with top marine dealers and executives to talk about all aspects of the boating market with our new podcast Boating Industry Insider Get in-depth analysis of trends and issues and a fresh take on the latest industry news whenever you want it on your favorite podcast streaming service.  The first podcast ...

American Boat & Yacht Council members can now access the current International Organization for Standardization (ISO) small craft standards on the ABYC Online Library, adding to the suite of resources available including ABYC Standards, federal regulations, United States Coast Guard Compliance Guidelines, and the International Council of Marine Industry Association (ICOMIA) conformity guidelines. “ABYC is excited to offer its members ISO ...

Former owner of V&V Distributing Bob Vititow, 84, passed away peacefully on Sunday, Sept. 24, 2017. Vititow was born March 4, 1933 in Hopkins County, Texas, the ninth child of Charles and Lela Vititow. After the passing of his mother a few days after his birth, he went to be raised by his uncle and aunt, Clyde and Obelia Randolph ...

As part of its education program, the 2017 International BoatBuilders’ Exhibition & Conference will feature a variety of in-depth Super Sessions on Monday, Sept. 18, the day before the show opens at the Tampa Convention Center. The Super Sessions – organized and produced by Grow Boating, the National Marine Electronics Association, the International Marina Institute. the Society for Naval Architects and Marine ...

Organizers of the Marine Dealer Conference & Expo announced that Lighthouse Media Solutions has been named the official video marketing partner of the 2017 MDCE, to be held Dec. 10-13 in Orlando. Lighthouse Media Solutions has been producing professional, high-quality marketing video for MDCE since 2013. Based out of Hyannis, Mass., the digital multimedia company specializes in lifestyle content marketing, ...