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News
NMMA reports consumer confidence decline in November
The Consumer Confidence Index fell 6.8 points, marking its lowest level since April.
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News
Market Trends: PWCs boost the boating industry
From affordability to luxury, from fishing to touring, both Sea-Doo and Yamaha see PWCs as essential to the long-term health of the recreational boating industry.
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Blogs
How marine dealers can use AI to drive sales and loyalty
AI isn’t about replacing the human touch; it’s about enhancing it. Dealers who adopt AI will serve better, sell smarter…
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News
Consultant Corner: Selling strategies in a softening market
Learn how to shift your strategy to engineer momentum when demand softens, financing hurdles rise and buyers get cold feet.
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Features
2024 Women Making Waves
By Boating Industry Staff Now in its seventh year, Women Making Waves is Boating Industry’s…
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