In This Issue

2020 Women Making Waves

Woman Making Waves - Stand-out women in the boating industry

Women Making Waves is Boating Industry’s effort to recognize the multitude of women in the industry who have made and continue to make great contributions to its success, propel its growth and lead their organizations and peers into the future. With nearly 100 nominations for this year’s Women Making Waves, choosing the highlighted women was no easy task. There is ...

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Boating Industry’s 2020 Top Products

The seventh annual Boating Industry Top Products brings to you 50 of the recreational marine industry’s best new and innovative products and services to recently hit the market, ranging from boats to engines to electronics and much more. To be eligible for consideration, products or services had to have been introduced or significantly updated since January 2019. With over 175 ...

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2020 Boating Industry 40 Under 40

40 young leaders blazing a trail of success in the recreational boating industry By Adam Quandt Boating Industry’s annual recognition program of outstanding young leaders in the marine industry highlights a unique group of individuals that stand out from their industry peers. Selected from over 200 nominations from across the industry, this year’s group features strong young leaders from all ...

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Onboard for outboards

By David Gee The boat buying public is fully on board for outboards. Retail sales increased for the eighth consecutive year in 2019, nearly reaching pre-recession levels with a 13-year high. “We’re seeing the trend in consumer demand for higher performance engines continue with outboard engine sales growth in 2019 led by engines 200hp-plus, accounting for 27% of sales, and ...

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The changing — and challenging — marina climate

By David Gee Start a marina by following these nine steps. 1) Plan your business. 2) Determine your costs. 3) Figure out your ongoing expenses. 4) Figure out your target market. 5) Figure out all the different ways to make money. 6) Figure out how much to charge. 7) Figure what your profit might be. 8) Figure out how you ...

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2020 Forecast: Everyone eying the economy, elections

By David Gee The economy, consumer confidence and the elections. Those three things will to a large extent likely determine what kind of year boat dealers are going to have in 2020. “Overall economic conditions” once again topped the list of biggest concerns for those Boating Industry readers who responded to this year’s industry forecast survey. About 82% of the ...

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2019 Best in Class

Boating Industry has recognized eight companies with special “Best in Class” awards, for Top 100 companies that particularly excelled in one area of their business. Below are the Best in Class award recipients for 2019. Best Customer Service — Jerry's Majestic Marine, Lake Geneva, Wis.Best Service Department — Causeway Marine Sales LLC, Manahawkin, N.J.Best Marketing — Marine Sales Group, Memphis, Tenn.Best ...

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Colorado Boat Center: Powering through

By Adam Quandt The statement powering through would be an understatement for Johnstown, Colorado’s Colorado Boat Center and its perseverance through both good and bad. Located about 40 miles north of Denver, the Colorado dealership is laid out over three acres, with two buildings totaling 16,000 square feet of space. Construction of the dealership’s main, 14,000-square-foot building was completed in ...

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Managing customer communication

By Jonathan Sweet From landing sales to managing expectations in the service department, communication is essential to keeping customers happy. Poor customer communication can sink a company. It’s a simple undertaking, but one on which companies consistently fall short. Customers will quickly bail on a company that doesn’t deliver a good customer experience. Nearly two-thirds of customers rank customer experience ...

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The sterndrive story: What lies beneath the surface

By David Gee To paraphrase something Mark Twain may – or may not – have once said: The rumors of the death of the sterndrive are greatly exaggerated. Now before we get a bunch of angry emails asking who in fact declared the category dead, the answer is no one. Not today. Maybe not ever. Though it’s a fact that ...

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