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In This Issue

2020 Forecast: Everyone eying the economy, elections

By David Gee The economy, consumer confidence and the elections. Those three things will to a large extent likely determine what kind of year boat dealers are going to have in 2020. “Overall economic conditions” once again topped the list of biggest concerns for those Boating Industry readers who responded to this year’s industry forecast survey. About 82% of the ...

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2019 Best in Class

Boating Industry has recognized eight companies with special “Best in Class” awards, for Top 100 companies that particularly excelled in one area of their business. Below are the Best in Class award recipients for 2019. Best Customer Service — Jerry's Majestic Marine, Lake Geneva, Wis.Best Service Department — Causeway Marine Sales LLC, Manahawkin, N.J.Best Marketing — Marine Sales Group, Memphis, Tenn.Best ...

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Colorado Boat Center: Powering through

By Adam Quandt The statement powering through would be an understatement for Johnstown, Colorado’s Colorado Boat Center and its perseverance through both good and bad. Located about 40 miles north of Denver, the Colorado dealership is laid out over three acres, with two buildings totaling 16,000 square feet of space. Construction of the dealership’s main, 14,000-square-foot building was completed in ...

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Managing customer communication

By Jonathan Sweet From landing sales to managing expectations in the service department, communication is essential to keeping customers happy. Poor customer communication can sink a company. It’s a simple undertaking, but one on which companies consistently fall short. Customers will quickly bail on a company that doesn’t deliver a good customer experience. Nearly two-thirds of customers rank customer experience ...

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The sterndrive story: What lies beneath the surface

By David Gee To paraphrase something Mark Twain may – or may not – have once said: The rumors of the death of the sterndrive are greatly exaggerated. Now before we get a bunch of angry emails asking who in fact declared the category dead, the answer is no one. Not today. Maybe not ever. Though it’s a fact that ...

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15 Years of Top 100

By Jonathan Sweet When the Boating Industry Top 100 started in 2005, it was a major undertaking for both the magazine and the industry. Nobody had ever attempted to find and recognize the best dealers in the industry. The goal of celebrating those top dealers was only part of the program. The most important goal of the Boating Industry Top ...

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2019 Boating Industry Movers & Shakers

By David Gee The term “Movers and Shakers” was coined by Arthur O’Shaughnessy in his 1874 poem Ode. It is commonly used to describe those whose achievements are uncommon. For our purposes, the 9th annual Movers & Shakers Awards recognize innovative leaders and pioneers in the recreational boating industry who embrace the challenge of change. Their passion for boating, combined ...

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2019 Boating Industry Bold Moves

By Adam Quandt We've highlighted our 2019 Mover & Shaker of the Year and three finalists – however there are many other industry leaders who continue to propel the industry forward across all segments day in and day out. The six leaders below aren’t afraid to make bold moves to advance boating by improving technology, growing its customer base, bringing ...

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Riding the M&A wave – Trend or blip?

By David Gee So were all those deals good, bad or ugly for investors, employees, consumers and other stakeholders? That’s what we wanted to look at a year – or two – after several boat builders, an RV company, and a powersports company, went on a buying binge. Malibu buys Pursuit and Cobalt. MasterCraft buys Crest Marine and NauticStar. Correct ...

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The luxurious workhorse

By Adam Quandt Builders aim to please the entire family with a new generation of fishing boats. Fishing around the country marked its highest number of participants since 2007 in 2018, leading to a reason for increased optimism across many manufacturers within the segment. The trend is only gaining popularity as fishing participation featured its 11th straight year of upward movement ...

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