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Content provided by United States Warranty Corporation Based on the NMMA 2023 impact study of recreational boating shared we have a $230 billion economic impact; with 95% of all units made and sold in USA. Nice. Did you know that 61% of owners have an annual household income of 75K or less? Demographics might be important for your sales and ...

Content provided by Suzuki ENGINEERED WITH ONE GOAL IN MIND. Suzuki outboards are engineered and built for the long run, with features like oil-bathed self-adjusting timing chains, dual water inlets, anti-corrosion technology and water detecting fuel systems, to name a few.  Every Suzuki outboard motor is backed by our leading 5-Year Factory Limited Warranty — along with a nationwide team ...

Top of mind as many gear-up for summer on the water are emerging trends business owners should be educating the consumer.

Do you struggle to follow up with every website lead while their interest in your dealership is high? Instead of straining to reach every shopper who submits a lead form, you can set up email triggers to automatically engage shoppers based on their website actions.

Do you have an upscale clientele? Read on to explore expanding your revenue and increase customer service within this niche market. Our research indicates that this subset of buyers doesn’t believe they need an extended service contract. Even more interesting, Marine F&I department heads indicated that the original factory warranty

For many in the boating industry January is a regroup, reassess, redesign opportunity. Penetrating markets and exploring forces affecting business models are top of mind. If you fall into this group, read on. With the market fluctuations these days, owners and F&I administration are looking toward full-service contract administration & reinsurance

Don’t let bad gas spoil your customers’ boating season Marine fuel stabilizer isn’t usually top-of-mind for most boat owners. However, it can be the difference between enjoying a trouble-free summer on the water and a ruined vacation in dry dock. With boating season upon us, it will soon be time for boaters to soak up the sun, feel the wind ...

Content provided by BiT Dealership Software The boat business is not a “one size fits all” industry. So, your dealership management software cannot be either! When investing in software, your company needs a customized system that meets your individualized specialty needs. BiT Dealer Management Software takes great pride not only in what it is, but what it is not: BiT ...