Blogs
-
How marine dealers can use AI to drive sales and loyalty
AI isn’t about replacing the human touch; it’s about enhancing it. Dealers who adopt AI will serve better, sell smarter…
Read More » -
Consultant Corner: Selling strategies in a softening market
Learn how to shift your strategy to engineer momentum when demand softens, financing hurdles rise and buyers get cold feet.
Read More » -
Be memorable for effective networking
Networking is awkward. The sticky name tags that never stick right. Swapping digital business cards. I don’t love any of…
Read More » -
Profiles in Leadership: Tom Guess
With a 38-year marine industry career, Tom Guess brings a wealth of boating safety experience and passion to his new…
Read More » -
How to become an unshakable champion amidst an uncertain market
A recent conversation with a floorplan company insider revealed that, while dealership failures are on the rise, a core group…
Read More » -
What to consider when using AI
Good output comes from good input. If you don’t have that kind of patience, then expect fast but questionable results…
Read More » -
From job to career: How to retain talent in the marine trades
If we want to see this industry and our business thrive into the next generation, we must start investing in…
Read More » -
Sea Trials in Tampa for the new Mercury V10
Boating Industry headed down to Tampa, Florida, for the unveiling of the all-new Mercury Marine V10 425hp Verado outboard.
Read More » -
Profiles in Leadership: Nancy Cueroni
Nancy Cueroni is the current Darlene Briggs Marine Woman of the Year.
Read More » -
The first three seconds: How boat dealers can cut through chaos and connect
In an environment like this, every lead matters. Every customer interaction counts. And every single touchpoint—whether it’s an email, a…
Read More » -
How leaders communicate as tools change
While our communication tools will change, the rules of communication do not – especially when it comes to leadership communication.
Read More » -
Profiles in Leadership: Ken Clinton
Clinton now oversees the Groupe Beneteau's Rec Boat Holdings brands and their respective manufacturing operations in Cadillac, Michigan.
Read More » -
How to create a compelling culture your clients love
A strong, well-defined culture doesn’t just impact the internal team but becomes the foundation for customer relationships, loyalty, and brand…
Read More » -
How boat builders can weather the looming lumber crisis
Boat builders are encouraged to invest in materials that protect the environment, improve vessel performance, and future-proof supply chains.
Read More » -
Profiles in leadership: Liz Keener
Liz Keener was recently promoted to senior director of dealer development for the MRAA.
Read More » -
How to strike back and triumph against the odds
The marine business has always been seasonal and cyclical, and probably always will be, but the boating industry's momentum and…
Read More » -
Advocate for the boating industry at ABC in May
Leaders from across the recreational boating industry will gather in Washington, D.C., for ABC, the industry’s premier advocacy event.
Read More » -
Profiles in Leadership: Jeff Husby
Having earned the coveted Dealer of the Year and #1 national retail ranking in 2022 and 2023, Husby and his…
Read More » -
Open Letter: New Government, New Challenges – Join our CEO at ELEVATE to tackle what’s ahead.
Your success in 2025 will depend - at least in part - on the decisions you make. Inventory decisions, pricing…
Read More » -
Here’s the remedy to revive sagging sales
By Mark Overbye My inbox has an email I’d rather not reread. Those lurking numbers sting my eyes. Pesky statistics…
Read More »