Blogs
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What to consider when using AI
Good output comes from good input. If you don’t have that kind of patience, then expect fast but questionable results…
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From job to career: How to retain talent in the marine trades
If we want to see this industry and our business thrive into the next generation, we must start investing in…
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Sea Trials in Tampa for the new Mercury V10
Boating Industry headed down to Tampa, Florida, for the unveiling of the all-new Mercury Marine V10 425hp Verado outboard.
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Profiles in Leadership: Nancy Cueroni
Nancy Cueroni is the current Darlene Briggs Marine Woman of the Year.
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The first three seconds: How boat dealers can cut through chaos and connect
In an environment like this, every lead matters. Every customer interaction counts. And every single touchpoint—whether it’s an email, a…
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How leaders communicate as tools change
While our communication tools will change, the rules of communication do not – especially when it comes to leadership communication.
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Profiles in Leadership: Ken Clinton
Clinton now oversees the Groupe Beneteau's Rec Boat Holdings brands and their respective manufacturing operations in Cadillac, Michigan.
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How to create a compelling culture your clients love
A strong, well-defined culture doesn’t just impact the internal team but becomes the foundation for customer relationships, loyalty, and brand…
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How boat builders can weather the looming lumber crisis
Boat builders are encouraged to invest in materials that protect the environment, improve vessel performance, and future-proof supply chains.
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Profiles in leadership: Liz Keener
Liz Keener was recently promoted to senior director of dealer development for the MRAA.
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