Columns

Focus on fundamentals and proven technology for 2021

By Matt Sellhorst With an unprecedented busy season behind us and an unpredictable 2021 ahead of us, it’s time to focus on the fundamentals and utilize proven technology for a successful 2021. Here are seven fundamentals to focus on during this off-season: Improve interview portion of the sales process One of the most overlooked and most impactful portions of the ...

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At the Helm: Competition is cool

David Gee Annapolis

By David Gee “A horse never runs so fast as when he has other horses to catch up and outpace.” Publius Ovidius Naso, known as Ovid in the English-speaking world, was a Roman poet who lived during the reign of Augustus, about 2,000 years ago. But I think this sentiment about competition has stood the test of time. In fact, ...

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Celebrate your team

By Adam Quandt In a recent company-wide Zoom meeting for Boating Industry’s parent company, leadership took a moment to recognize the hard work of every team representing every title under the company.  They were speaking to the challenges we have all faced over the last few months and how we have come together to overcome and excel in spite of ...

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It’s been a record year, now what?

By Matt Sellhorst The data is coming out and the 2020 season has been an enormous success so far, especially considering the state of the world, upcoming presidential election and overall uncertainty. It’s great to celebrate, then, ask what’s next? Virtually every dealer has added new clients and generated a ton of new leads. So, in addition to the huge ...

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Transparency means a lot

By Adam Quandt Being upfront and open as possible on all fronts can go a long way. This has always been true for both personal and professional situations. However, the need for as much transparency as possible has only been amplified with the ongoing COVID-19 pandemic. From new procedures at the dealership — cleaning, sales appointments, delivery, etc. — to ...

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International Women in Boating re-ignites

By Wanda Kenton Smith I’m old enough to recall going to boat shows and being only one of a few female executives in attendance. While I’ve always enjoyed the company of male colleagues, I longed to meet other women who shared my career of choice.  Back in the early ‘90s, I founded International Women in Boating (IWB) with the goal ...

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At the Helm: Little things can be a big deal

By David Gee “The world is full of magic things, patiently waiting for our senses to grow sharper.” -W.B. Yeats Nobel Prize-winning Irish poet William Butler Yeats, one of the foremost figures of 20th-century literature, wrote those prescient words over 100 years ago. If that sentiment rang true during Victorian times, we surely find even more meaning in the words ...

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Forward!

By Adam Quandt Well, we’re just about halfway through the year, and what a year it’s been so far. Have you checked in with yourself? Your family? Your colleague? Your team? Anyone else you can think of. If not, take a moment to catch up with everyone, including yourself. Look back at the first six months of the year. Look ...

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Winning with YouTube video ads: What you need to know

By Matt Sellhorst Have you ever watched a YouTube video while researching a major purchase? Video is one of the best tools for those early stages in the educational spectrum of a boat buyer.  Now, what if you could show your video ad to those people watching videos that are likely in boat shopping mode? With more and more people ...

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