Columns

It’s been a record year, now what?

By Matt Sellhorst The data is coming out and the 2020 season has been an enormous success so far, especially considering the state of the world, upcoming presidential election and overall uncertainty. It’s great to celebrate, then, ask what’s next? Virtually every dealer has added new clients and generated a ton of new leads. So, in addition to the huge ...

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Transparency means a lot

By Adam Quandt Being upfront and open as possible on all fronts can go a long way. This has always been true for both personal and professional situations. However, the need for as much transparency as possible has only been amplified with the ongoing COVID-19 pandemic. From new procedures at the dealership — cleaning, sales appointments, delivery, etc. — to ...

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International Women in Boating re-ignites

By Wanda Kenton Smith I’m old enough to recall going to boat shows and being only one of a few female executives in attendance. While I’ve always enjoyed the company of male colleagues, I longed to meet other women who shared my career of choice.  Back in the early ‘90s, I founded International Women in Boating (IWB) with the goal ...

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At the Helm: Little things can be a big deal

By David Gee “The world is full of magic things, patiently waiting for our senses to grow sharper.” -W.B. Yeats Nobel Prize-winning Irish poet William Butler Yeats, one of the foremost figures of 20th-century literature, wrote those prescient words over 100 years ago. If that sentiment rang true during Victorian times, we surely find even more meaning in the words ...

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Forward!

By Adam Quandt Well, we’re just about halfway through the year, and what a year it’s been so far. Have you checked in with yourself? Your family? Your colleague? Your team? Anyone else you can think of. If not, take a moment to catch up with everyone, including yourself. Look back at the first six months of the year. Look ...

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Winning with YouTube video ads: What you need to know

By Matt Sellhorst Have you ever watched a YouTube video while researching a major purchase? Video is one of the best tools for those early stages in the educational spectrum of a boat buyer.  Now, what if you could show your video ad to those people watching videos that are likely in boat shopping mode? With more and more people ...

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Your best marketing strategy

(Hint: it may not be what you think, or maybe it will) By David Gee We are all constantly inundated with news of the next new marketing strategy, or strategies. And you would think an article with the headline about your best marketing strategy would be about the latest, greatest, platform or program. Perhaps augmented or virtual reality? Maybe phigital ...

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At the Helm: A caring — and concerned — community

By David Gee I like the word community. I use it a lot. In fact, I likely overuse it, and I’m not the only one. It seems these days especially, more and more advertising, marketing and social media messaging contains, and in some cases co-opts, the word community. So, I am attempting to reframe in my own mind what it ...

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What month is it?

By Jonathan Sweet What a difference a month makes. The last time I wrote a column for the magazine, the topic was the labor shortage. That is hardly at the top of most businesses’ concerns today. (The long-term trend hasn’t changed, of course, so even now we should be thinking about it.) I have been hearing a surprising number of ...

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