Columns

At the Helm: Rock piles ahead!

By David Gee Whether we’re on the lake, or simply navigating through life, some of the obstacles in our path are well marked, and others less so. Or not at all. Case in point, I have owned boats for nearly 30 years and in all that time torn up only one prop, but that one time I really trashed it ...

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Let’s get digital!

By Adam Quandt Go digital, improve your digital footprint, digital, digital, digital! That’s likely what you’ve been hearing for years now frommarketing specialists, colleagues around the industry and the world at large. While an emphasis on embracing the digital landscape has been increasingly important for dealerships each year, the events of the ongoing pandemic have kicked a need for digital ...

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At the Helm: Happy New Year indeed!

By David Gee “Every new beginning comes from some other beginning’s end.”  That quote is attributed to Lucius Annaeus Seneca, an early 1st Century Italian philosopher, statesman, dramatist, and tutor to the fifth Roman emperor Niro. And if that doesn’t ring a bell, perhaps you recognize the line from the end of the 1998 hit song “Closing Time,” by Minneapolis ...

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Reflections

By Adam Quandt Here we are, the close of the year that was 2020 and what a year it has been. From a global pandemic to unprecedented boat sales and everything else in between, it has often felt like this year has not given any of us a chance to slow down and catch our breath at all. And while ...

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Focus on fundamentals and proven technology for 2021

By Matt Sellhorst With an unprecedented busy season behind us and an unpredictable 2021 ahead of us, it’s time to focus on the fundamentals and utilize proven technology for a successful 2021. Here are seven fundamentals to focus on during this off-season: Improve interview portion of the sales process One of the most overlooked and most impactful portions of the ...

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At the Helm: Competition is cool

David Gee Annapolis

By David Gee “A horse never runs so fast as when he has other horses to catch up and outpace.” Publius Ovidius Naso, known as Ovid in the English-speaking world, was a Roman poet who lived during the reign of Augustus, about 2,000 years ago. But I think this sentiment about competition has stood the test of time. In fact, ...

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Celebrate your team

By Adam Quandt In a recent company-wide Zoom meeting for Boating Industry’s parent company, leadership took a moment to recognize the hard work of every team representing every title under the company.  They were speaking to the challenges we have all faced over the last few months and how we have come together to overcome and excel in spite of ...

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It’s been a record year, now what?

By Matt Sellhorst The data is coming out and the 2020 season has been an enormous success so far, especially considering the state of the world, upcoming presidential election and overall uncertainty. It’s great to celebrate, then, ask what’s next? Virtually every dealer has added new clients and generated a ton of new leads. So, in addition to the huge ...

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Transparency means a lot

By Adam Quandt Being upfront and open as possible on all fronts can go a long way. This has always been true for both personal and professional situations. However, the need for as much transparency as possible has only been amplified with the ongoing COVID-19 pandemic. From new procedures at the dealership — cleaning, sales appointments, delivery, etc. — to ...

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