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Tag Archives: Yamaha Marine Group

Yamaha ends supply agreement with Alumacraft

Yamaha Marine Group announced today the end of its supply arrangement with Alumacraft, after attempts to continue the relationship were unsuccessful. On June 28, 2018, BRP U.S.A., Inc. (BRP), maker of Evinrude outboards, announced it had purchased Alumacraft and will make it part of a BRP entity. “To effectively support our valued dealers who may have existing orders for Yamaha-powered ...

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Yamaha, MRAA team up for dealership growth

Yamaha Marine Group and the Marine Retailers Association of the Americas recently announced they have joined forces to further foster marine dealership growth and success. To encourage dealer participation, Yamaha Marine plans to offer co-op funds to dealers for the first year of MRAA membership and/or co-op funds to become a Marine Industry Certified Dealership. By becoming members of MRAA, ...

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Yamaha, Mercury leaders provide insight into ‘New Normal’

What’s ahead for U.S. outboard manufacturers? Recent comments from key executives at Yamaha Marine Group and Mercury Marine provide insight into why higher horsepower products were recently introduced by each company. Yamaha Marine Group President Ben Speciale provided an industry overview during his company’s late May product launch for the 5.6L, 425-horsepower V8 XTO Offshore outboard. “Our view of the ...

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Yamaha Marine officially unveils new 425 horsepower V8 outboard

Yamaha Marine has officially unveiled the monstrous V8 XTO Offshore, a 425-horsepower, naturally aspirated 5.6L outboard. The new engine is designed to push heavy offshore boats and yachts, further positioning the company as a supplier to the growing saltwater center console market. “We’ve been working on this for a lot of years,” said Yamaha Marine Group President Ben Speciale during ...

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Yamaha Marine Group releases new V MAX SHO outboard

Yamaha Marine Group has announced a new member of its V MAX SHO family for 2018, the V MAX SHO 90. The new addition is the smallest of the SHO family. “The new V MAX SHO 90 is the perfect power solution for boaters looking to replace an older two-stroke 90-horsepower outboard with the clean, quiet efficiency of a four-stroke,” said ...

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2017 Boating Industry Movers & Shakers

The 7th annual Movers & Shakers Awards recognizes the top leaders in the boating industry and innovators that are willing to challenge the status quo. They are the people who make the moves that shake up and better their companies and the entire industry. From product entrepreneurs to advocacy champions to leaders in addressing the workforce crisis, these 10 individuals ...

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Boat, marine industry unites in spearheading Hurricane Harvey support effort

Boatbuilders, engine manufacturers, marinas and dealers were united in rescue and support efforts the week following Hurricane Harvey. In a four-day period, many areas received more than 40 inches of rain as a historic storm system meandered over eastern Texas and adjacent waters, causing catastrophic flooding. The industry’s response to the first major hurricane to make landfall in the United ...

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Senator Ted Cruz visits Skeeter Boats

Senator Ted Cruz (R-Texas) visited Skeeter Boats on Friday, Aug. 4 in Kilgore, Texas. Skeeter employs 281 people in its boat and new trailer manufacturing facility. During the visit, Sen. Cruz met with Skeeter employees and toured the facility. He also spent time with Jeff Stone, senior vice president of Skeeter Products, Inc., discussing the Modern Fish Act and issues ...

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Yamaha Marine Systems Company acquisitions address integration, innovation

It’s been a busy summer for Yamaha Marine Systems Company. In June, the newly formed subsidiary of Yamaha Motor Corp., U.S.A. acquired the assets of Kracor, Inc., a rotational molding manufacturer based in Milwaukee, Wis. A month later, Yamaha acquired Deerfield Beach, Fla.-based Bennett Marine, Inc., the company best known for adjustable hydraulic trim tab systems and the recently launched ...

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Yamaha Marine announces “Power the Summer” outboard sales event

Yamaha Marine Group announced the “Power the Summer” outboard sales event, an offer that is available from now until Aug. 31. “The ‘Power the Summer’ sales event gives customers the opportunity to purchase eligible, select, new Yamaha four-stroke outboards from our F2.5 through the F300,” said Dale Barnes, division manager, marketing, Yamaha Marine Group. “This promotion provides a great way ...

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