Marketing
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Best Practices
The First 30 Seconds: Where Most Sales Are Won or Lost
The first 30 seconds are crucial for making a sale. In those first moment, customers start making judgements about whether…
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Features
When Great Brands Forget How To Matter
Group Beneteau announced the closure of its Cadillac, Michigan facility, home to Four Winns, Glastron and Scarab. For many corporate…
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Features
Experience-Led Showrooms: Where Emotion Closes the Deal
Walk into most showrooms and you’ll see the same scene, boats lined up in silent rows, polished to perfection, waiting…
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Features
Three Moves. Ninety Days. More Deals.
June, July, and August will arrive on schedule. And so will the customers. But is your sales team ready to…
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Best Practices
Marketing That Drives Sales, Not Just Likes
In today’s retail environment, it has become remarkably easy to confuse marketing activity with marketing success. Social media engagement can…
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News
Free Webinar “Predictive Marketing in Action” on May 19
Marine Marketers of America (MMA) recently announced an upcoming free educational webinar, Predictive Marketing in Action, which will take place…
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Best Practices
Content Marketing for Retailers Who Don’t Want to Be Influencers
The modern definition of content marketing has been hijacked by trends that reward spectacle over substance. But for most retailers,…
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Blogs
How marine dealers can use AI to drive sales and loyalty
AI isn’t about replacing the human touch; it’s about enhancing it. Dealers who adopt AI will serve better, sell smarter…
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News
Consultant Corner: Selling strategies in a softening market
Learn how to shift your strategy to engineer momentum when demand softens, financing hurdles rise and buyers get cold feet.
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News
MMA opens entries for 2025 Neptune Awards
The 18th annual contest is open to any company or organization producing and publishing marine industry marketing work between January…
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Features
Be a maximalist in PR and marketing communication
Boating Industry shares why it's important to communicate in a competitive marketplace.
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Top News
Marine Marketers of America announce 2025 leadership team
Marine Marketers of America (MMA), the voice for marketing professionals in the recreational marine industry, announced the election of new…
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Top News
Discover Boating provides engagement update
Over the past 12 months, Discover Boating, powered by NMMA and MRAA, has been working hard to attract the next generation…
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Top News
Marine Marketers of America accepting entries for 2024 Neptune Awards
Marine Marketers of America (MMA) is now accepting entries for the 2024 Neptune Awards competition, a recognition program of marketing…
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Blogs
How to nimbly outmaneuver competitors
By Mark Overbye I want more people to buy my stuff. So do you. We’ve significantly invested in developing products…
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Top News
Discover Boating sees traffic bump after new activation
Discover Boating marketing efforts were in full swing July 12-14 at the star-studded 2024 American Century Championship (ACC), which draws tens…
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Top News
MIASF names digital media specialist
The Marine Industries Association of South Florida (MIASF) announced the addition of Megan Murchie to its team as the new…
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Top News
MDS launches new web design services
MDS Brand, a boat builder and dealer technology solutions provider, announced the launch of its newest customizable web design services:…
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Top News
Marine Marketers announce 2023 Neptune Awards winners
Marine Marketers of America (MMA), the voice for marketing professionals in the recreational marine industry, recognized the winners of the…
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Top News
Suzuki Marine names marketing manager
Suzuki Marine USA today announced the hiring of Kate Donadio for the newly established position of Marketing Manager. Donadio will…
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