Marketing
-
Blogs
How marine dealers can use AI to drive sales and loyalty
AI isn’t about replacing the human touch; it’s about enhancing it. Dealers who adopt AI will serve better, sell smarter…
Read More » -
News
Consultant Corner: Selling strategies in a softening market
Learn how to shift your strategy to engineer momentum when demand softens, financing hurdles rise and buyers get cold feet.
Read More » -
News
MMA opens entries for 2025 Neptune Awards
The 18th annual contest is open to any company or organization producing and publishing marine industry marketing work between January…
Read More » -
Features
Be a maximalist in PR and marketing communication
Boating Industry shares why it's important to communicate in a competitive marketplace.
Read More » -
Top News
Marine Marketers of America announce 2025 leadership team
Marine Marketers of America (MMA), the voice for marketing professionals in the recreational marine industry, announced the election of new…
Read More » -
Top News
Discover Boating provides engagement update
Over the past 12 months, Discover Boating, powered by NMMA and MRAA, has been working hard to attract the next generation…
Read More » -
Top News
Marine Marketers of America accepting entries for 2024 Neptune Awards
Marine Marketers of America (MMA) is now accepting entries for the 2024 Neptune Awards competition, a recognition program of marketing…
Read More » -
Blogs
How to nimbly outmaneuver competitors
By Mark Overbye I want more people to buy my stuff. So do you. We’ve significantly invested in developing products…
Read More » -
Top News
Discover Boating sees traffic bump after new activation
Discover Boating marketing efforts were in full swing July 12-14 at the star-studded 2024 American Century Championship (ACC), which draws tens…
Read More » -
Top News
MIASF names digital media specialist
The Marine Industries Association of South Florida (MIASF) announced the addition of Megan Murchie to its team as the new…
Read More » -
Top News
MDS launches new web design services
MDS Brand, a boat builder and dealer technology solutions provider, announced the launch of its newest customizable web design services:…
Read More » -
Top News
Marine Marketers announce 2023 Neptune Awards winners
Marine Marketers of America (MMA), the voice for marketing professionals in the recreational marine industry, recognized the winners of the…
Read More » -
Top News
Suzuki Marine names marketing manager
Suzuki Marine USA today announced the hiring of Kate Donadio for the newly established position of Marketing Manager. Donadio will…
Read More » -
Top News
Marine Marketers of America extend Neptune Award entry deadline
Marine Marketers of America (MMA) announced it has extended the Neptune Award entry deadline to Sunday, December 17, 2023 at…
Read More » -
Top News
YESSSS appoints North American marketing director
YESSSS, a marketing and business consultancy firm in the marine industry, continues to expand with the appointment of Eve Verberne…
Read More » -
Top News
Marine Marketers of America seek 2023 Neptune Award nominations
Marine Marketers of America (MMA) is now accepting entries for the 2023 Neptune Awards competition, the most prestigious recognition program…
Read More » -
Top News
Discover Boating launches enhanced Boat Finder
With the 2024 Discover Boating boat show season on the horizon, Discover Boating is launching an enhanced version of its…
Read More » -
Top News
Lenco debuts new brand identity
Lenco, designer and manufacturer of trim tabs, actuators, hatch lifts and accessories, announced a brand refresh. Encompassing a new logo,…
Read More » -
Features
Welcome on the water
By Jamie Stafford The recreational marine industry often centers around building relationships with people and earning trust through generations of…
Read More » -
Uncategorized
Discover Boating hosts immersive press event in Charleston
Earlier this month, Discover Boating, in partnership with Progressive Insurance, hosted an immersive press event in Charleston, S.C. with national consumer lifestyle media…
Read More »