Free Webinar “Predictive Marketing in Action” on May 19
Marine Marketers of America (MMA) recently announced an upcoming free educational webinar, Predictive Marketing in Action, which will take place on May 19, 2026, from 12:00–1:00 p.m. ET.
Designed specifically for marine industry marketers, brand leaders, manufacturers, dealers and service providers, the webinar will provide a tactical, real-world look at how predictive analytics and AI are being applied today to improve marketing relevance, efficiency and growth, according to the organization.
“As AI rapidly reshapes marketing, many marine organizations understand its importance but struggle to move from theory to execution,” said Alisdair Martin, President of Marine Marketers of America, in a news release. “This session focuses on how predictive analytics is actually being used in live campaigns—right now—to identify customer personas, anticipate behavior, segment messaging, guide creative strategy, and improve conversion and retention.”
Key Features of “Predictive Marketing in Action”
The webinar will be led by Dean DeCarlo, Founder and President of Mission Disrupt, a performance marketing agency specializing in predictive AI, analytics, SEO and paid media. Mission Disrupt’s work has been applied in real marine industry campaigns, according to the organization, including initiatives recognized with an MMA Neptune Award.
Unlike high-level AI trend discussions, Predictive Marketing in Action will walk attendees through how data moves from modeling to insight to live execution, according to the organization, showing how predictive intelligence is already influencing who sees marketing messages, who is most likely to convert, and which customers are at risk of churn.
Key topics include:
- Using predictive analytics to identify and refine customer personas
- Anticipating buyer behavior and lifecycle movement
- Segmenting audiences for more relevant messaging
- Informing creative and channel strategy with data-driven insights
- Turning predictive models into actionable marketing execution
The webinar is free and open to anyone in the marine industry. Those interested in attending can register here.
