The Recreational Boating & Fishing Foundation (RBFF) announced the release of new research on multicultural audiences and their relationship with fishing and boating. The research points to nuances between various audience groups and includes recommendations on how to better reach these audiences. “The great news coming out of this research is that multicultural audiences represent a strong opportunity for RBFF ...

The Recreational Boating & Fishing Foundation (RBFF) announced that its Boat Registration Reactivation Program brought a record number of boats back to the water. The program, which delivered letters to owners of boats with lapsed registrations in 19 states, resulted in more than 60,000 re-registrations. “Year after year, our Boat Registration Reactivation Program has brought tens of thousands of boaters ...

The Recreational Boating & Fishing Foundation (RBFF) announced the release of new research, Actionable Strategies for Angler Recruitment, Retention and Reactivation (R3). With support from the Multi-state Conservation Grant Program, RBFF worked with Responsive Management to conduct national surveys and focus groups with U.S. residents and R3 professionals, with the intent of developing actionable strategies for angler R3. With key recommendations, RBFF aims ...

America's anglers are more diverse than ever, according to the 2019 Special Report on Fishing, released recently by the Recreational Boating & Fishing Foundation (RBFF). Both women and Hispanics are casting their lines in record-breaking numbers, with 17.7 million and 4.4 million participants, respectively. "It's often assumed that all anglers look alike," says Stephanie Vatalaro, RBFF's Senior Vice President of ...

The Recreational Boating & Fishing Foundation (RBFF) has put a call out for all stakeholders in the marine industry to take advantage of its new fishing license and boat registration tool. The Fishing License & Boat Registration Website Plugin tool is embeddable on stakeholder websites, bringing essential license and registration information straight to consumers. On any site where the tool is ...

National Fishing and Boating Week, sponsored by the Recreational Boating & Fishing Foundation is now underway, highlighting the importance of recreational boating and fishing. During National Fishing and Boating Week, most states offer free fishing days. These are days where anglers are allowed to fish on public bodies of water without a fishing license. Check out the upcoming free fishing ...

The Recreational Boating & Fishing Foundation announced the addition of Florida Fish and Wildlife Conservation Commission (FWC) Executive Director, Eric Sutton to its Board of Directors. Sutton brings over 20 years of expertise in public land management in both the government and private sector. Starting as assistant executive at FWC in 2013 and appointed to executive director in 2017, Sutton ...

The Recreational Boating & Fishing Foundation announced the results of a survey examining the link between fishing licenses and conservation. While anglers and boaters are aware of the conservation tie-in, it is not a force that drives licensing. Key findings: 76% of respondents are aware of the link between licenses and conservation funding. The Family Outdoors segment (RBFF’s target audience) ...

During an event at the 2019 Progressive Insurance Miami International Boat Show, the National Oceanic and Atmospheric Administration (NOAA) and representatives of the recreational boating and fishing community – led by the Recreational Boating & Fishing Foundation (RBFF) – signed a Memorandum of Agreement (MOA), which seeks to develop and expand a framework of cooperation for planning and implementing mutually ...

The Recreational Boating & Fishing Foundation has announced a new fishing license and boat registration tool that’s available to all stakeholders. The tool is embeddable on stakeholder websites, bringing essential license and registration information straight to consumers. “For many consumers, the license and registration process can be intimidating,” said RBFF President and CEO Frank Peterson. “That’s why we created this ...