Tag Archives: Recreational Boating and Fishing Foundation

NMMA reports Get On Board campaign success

Get On Board campaign launches

This summer, the recreational boating and fishing industry rallied together in support of a public service campaign to encourage consumers to take to the water, which yielded unparalleled results on many levels. The Get On Board campaign from Take Me Fishing and Discover Boating amplified the industry’s collective voice during a time when consumer interest in safe outdoor recreation was at an all-time high ...

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RBFF to open 2021 grant cycle for George H.W. Bush Vamos a Pascar Education Fund

The Recreational Boating & Fishing Foundation will open its 2021 grants cycle for the George H.W. Bush Vamos a Pescar Education Fund by October 31, 2020. The grants will provide key program funding to support local organizations nationwide in their initiatives to engage Hispanic Americans in fishing, boating, and conserving our waterways.  A record breaking number of Hispanic Americans — a total of 4.4 million — ...

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Things are looking up for saltwater fishing

By David Gee “I only work so I can afford the amount of fishing required to forget about work.” –Will Rogers Actor, cowboy, humorist and social commentator Will Rogers said that 100 years ago, but I think he would be pretty happy with the state of fishing today.   For the 10th year in a row, the Outdoor Foundation and ...

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Lawmakers visit NauticStar Boats

Senator Roger Wicker (R-MS) and Congressman Trent Kelly (R-MS-1) visited NauticStar Boats (NauticStar) for a manufacturing tour and to discuss recreational fishing and boating industry priorities with new NauticStar president Scott Womack. NauticStar, based in Amory, Miss., employs 250 people in its more than 200,000-square-foot manufacturing facility. Along the tour, Senator Wicker and Congressman Kelly met NauticStar employees and saw ...

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Industry’s ‘Get On Board’ campaign signals success

Get On Board campaign launches

In under two months, a collaborative marketing campaign from Take Me Fishing and Discover Boating has reached an audience of more than 640 million. Launched June 15, the Get On Board campaign is a joint effort between the Recreational Boating and Fishing Foundation (RBFF), Marine Retailers Association of the Americas (MRAA) and the National Marine Manufacturers Association (NMMA) to help more Americans experience the restorative health ...

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RBFF adds 2 new members to board of directors

The Recreational Boating & Fishing Foundation (RBFF) recently announced the addition of two new members to its Board of Directors. Ellen Bradley, National Marine Manufacturers Association (NMMA) Chief Brand Officer and Bob Ziehmer Bass Pro Shops Senior Director of Conservation, will bring a wide range of expertise as RBFF pushes for its 60 in 60 goal. “With the challenges the boating ...

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RBFF announces findings of 2020 Special Report on Fishing

The Recreational Boating & Fishing Foundation (RBFF) announced the findings of the 2020 Special Report on Fishing, noting participation is still on the rise. The Outdoor Foundation and RBFF-produced report, now in its 10th year, provides insights into demographics, the “leaky bucket,” perceptions of fishing and more. “Thanks to the strong improvements in recruitment and reactivation, fishing participation is up again ...

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RBFF fishing license study shows opportunities

Today, the Recreational Boating & Fishing Foundation (RBFF) announced the findings of a new fishing license mystery shopper study, which shows promising gains made by states in their online license purchase process. Each year, more and more consumers are purchasing a broader range of goods and services online, as well as from mobile devices. The Online Fishing License Assessment was conducted to ...

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Boating and fishing industries unite for summer marketing

Today, RBFF and NMMA announced the creation of an industry-wide marketing campaign to launch this summer as states start to relax stay-at-home restrictions. With the industry working to rebuild coming out of COVID-19-related quarantine, the campaign will share the restorative power of recreational boating and fishing at a time when the wellbeing of Americans is front and center. “Consumer insights show ...

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RBFF education fund brings funding to 12 states

The Recreational Boating & Fishing Foundation (RBFF) announced the 2020 grantees for its George H.W. Bush Vamos A Pescar™ Education Fund, the fifth round of grants since the Education Fund launched in 2014. The funding will help states bring fishing and boating experiences and conservation education to Hispanic families. The Education Fund awarded more than $100,000 in total grant monies to 16 ...

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