Tag Archives: RBFF

Get On Board Campaign kicks off during National Fishing and Boating Week

The Recreational Boating & Fishing Foundation (RBFF), the National Marine Manufacturers Association (NMMA), and the Marine Retailers Association of the Americas (MRAA) announced the Get On Board consumer marketing campaign will launch during National Fishing & Boating Week, June 5-13. After a historic year with record sales and participation in boating and fishing, the 2021 industry-wide campaign will focus on retaining the recent surge of newcomers, ...

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Get On Board marketing campaign receives a pair of PR awards

Get On Board, the industry-wide marketing campaign from the Recreational Boating and Fishing Foundation (RBFF), National Marine Manufacturers Association (NMMA), and Marine Retailers Association of the Americas (MRAA) to grow fishing and boating participation, has received an Award of Commendation from the Public Relations Society of America (PRSA) at the 2021 Bronze Anvil Awards, as well as a Merit Award ...

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Recreational fishing nets five million new and returning anglers in 2020

RBFF releases new fishing report

Fifty-five million Americans age 6+ went fishing in 2020 according to preliminary data from the Recreational Boating & Fishing Foundation's (RBFF) 2021 Special Report on Fishing. These five million new and returning anglers, who are younger, more diverse and live in urban areas, represent 10% growth in fishing participation in 2020. In addition to overall participation gains, RBFF saw substantial ...

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Get On Board boating and fishing campaign extended

Get On Board campaign launches

The National Marine Manufacturers Association, the Recreational Boating & Fishing Foundation, and the Marine Retailers Association of the Americas are continuing their collaboration on the industry-wide Get On Board consumer marketing campaign. The program is aimed at recruiting and retaining new participants during the upcoming fishing and boating season. “Fishing and boating have become important mainstays for consumers to keep up ...

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RBFF offers embeddable places to fish and boat map

RBFF map

To continue driving participation in fishing and boating and making angling more accessible to all, the Recreational Fishing & Boating Foundation (RBFF) offers the enhanced Take Me Fishing Places to Fish & Boat Map, powered by Fishbrain. The embeddable map connects visitors to your website with information about where they can find nearby bodies of water and boat ramps, filter for certain ...

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NMMA, RBFF and MRAA call for input on retention needs

NMMA, RBFF, MRAA Survey

With a surge in new boating and fishing participants in 2020, it is essential to ensure newcomers embrace fishing and boating for years to come. NMMA, RBFF and MRAA have compiled a five-minute survey to help guide and prioritize items for a retention toolkit to support your customer engagement and retention efforts in 2021.  While NMMA, MRAA and RBFF have customer engagement ...

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New study offers insights for retaining new boaters and anglers

RBFF fishing study

The Recreational Boating & Fishing Foundation (RBFF) released findings of a major national research study in partnership with global market-research firm IPSOS to provide the industry with insights for retaining and engaging new boaters and anglers. The study, titled Casting a Wide Net: Identifying New Anglers and Boaters and Determining Tactics for Retention, projects millions of new and returning anglers and boaters to ...

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NMMA, RBFF + MRAA need input on 2021 retention needs

NMMA Survey

With a surge in new boating and fishing participants in 2020, it is essential to ensure newcomers embrace fishing and boating for years to come. NMMA, RBFF and MRAA have compiled a five-minute survey to help guide and prioritize items for a retention toolkit to support your customer engagement and retention efforts in 2021.  While NMMA, MRAA and RBFF have customer engagement ...

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New RBFF study offers insights to retain new anglers, boaters

The Recreational Boating & Fishing Foundation (RBFF) announced the findings of a major national research study in partnership with global market-research firm IPSOS to provide the industry with insights for retaining and engaging the new audience surged amidst COVID-19. The study, titled Casting a Wide Net: Identifying New Anglers and Boaters and Determining Tactics for Retention, projects millions of new and ...

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