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Tag Archives: MRAA

MRAA names new director of education

The Marine Retailers Association of the Americas has announced the hiring of Mike Davin as the association’s new Director of Education. Prior to joining MRAA, Mike served as Director of Marketing and Communications at The Event Group, where he partnered with clients on marketing, strategic planning and event management. In his role, he helped produce events of all sizes, from ...

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MRAA honors 2018 Lifetime Achievement Award winner

The Marine Retailers Association of the Americas named Gary Briggs of Wayzata Marine as its 2018 Lifetime Achievement Award recipient. Recognizing Briggs at the MRAA Opening Awards Ceremony at its annual conference last month, MRAA celebrated his numerous accomplishments in the marine industry over the last 51 years. Briggs opened a start-up selling and servicing marine equipment in 1967 and ...

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MRAA names 2018 Great Dealerships to Work For

The Marine Retailers Association of the Americas named the marine industry’s inaugural Great Dealerships to Work For, recognizing 20 boat dealers at an awards program last month. The 20 dealerships qualified for recognition through the results of the Marine Industry Certified Dealership Program’s annual Employee Satisfaction Survey. This survey, administered anonymously through the MRAA, asks Certified Dealership employees to answer ...

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Angela Pilkington named Darlene Briggs Woman of the Year

Angela Pilkington of Correct Craft Holding Company has been selected as the recipient of the thirty-second annual Darlene Briggs Marine Industry Woman of the Year Award. The award was presented to Pilkington by the 2017 award recipient, Wanda Kenton Smith, on Sunday evening, Dec. 9, during the Marine Retailers Association of the Americas Opening Night Awards Celebration at the Rosen ...

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MRAA, Nautique grow Dealer Certification partnership

The Marine Retailers Association participation at the 2018 Nautique Boats Sales Training in Orlando, Fla., continued to attract new dealers into the Marine Industry Certified Dealership program. Today, there are nearly 50 percent of Nautique’s dealers enrolled in Certification.  “We understand the importance of investing in tools that will foster growth and development across our dealer networks,” said Nautique Boats ...

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Grow Boating and MRAA expand educational partnership

Grow Boating Inc. and the Marine Retailers Association of the Americas are renewing and expanding their education partnership, which began in 2017, the two organizations announced today. Under the new terms of this relationship, Grow Boating and MRAA are developing marine dealer education and training to be offered online and at the Marine Dealer Conference & Expo, Dec. 9-12 in ...

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MRAA now taking applications for fully funded MDCE scholarships

In partnership with Soundings Trade Only, the Marine Dealer Conference & Expo will offer scholarships for three dealers to attend this year’s educational event, to be held Dec. 9-12 in Orlando. Each scholarship includes an MDCE Standard Dealer Registration, up to $450 in travel reimbursement, and a three-night hotel stay at the MDCE’s host hotel, for a total value of ...

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FLIBS marine marketers will focus on customer experience

The Marine Marketers of America will host its biannual luncheon meeting and educational seminar focused on customer experience marketing at the Fort Lauderdale International Boat Show, Nov. 1. The program – “Why CX Should Be Your Marketing RX” – will feature a panel of marine industry marketing experts, including Lee Sanderlin, National Marine Manufacturers Association director of digital marketing and ...

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MRAA and Boating Ontario join forces to extend reach

The Marine Retailers Association of the Americas and Canadian counterpart Boating Ontario have launched a collaborative effort to expand the delivery of resources and tools across borders. In 2011, the MRAA Board of Directors voted to change the MRAA bylaws in efforts to provide more opportunities to Canadian members. First, by changing the name of the association from Marine Retailers ...

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MRAA Educational Foundation opens scholarship, Darlene Briggs Award application process

The MRAA Educational Foundation has kicked off the 2018 application process for its six scholarships and the Darlene Briggs Marine Woman of the Year Award, at MRAA.com/Foundation. Included in those six scholarships is a new scholarship to help support dealership apprenticeship programs, our Marine Apprentice Technician Scholarship. The award and scholarships, which will be presented during the Marine Dealer Conference ...

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