Tag Archives: Liz Walz

The Marine Retailers Association of the Americas (MRAA) and MRAA Dealer Solutions recently launched the MRAA Verified Program for dealers looking to drive more revenue in their pre-owned boat business.  The new program, named “MRAA Verified,” expands on the confidence provided by MRAA’s Certified Pre-Owned Boat Program (CPO) and will welcome boats that may not meet the requirements to earn ...

The Marine Retailers Association of the Americas, as part of its ongoing monthly dealership development Spotlight initiative, has unveiled its latest package of information and tools dedicated to helping marine retailers improve their business. For April, the Association has included workforce resources and education to help marine retailers with recruiting and hiring. “We know that recruiting and hiring new employees ...

The Marine Retailers Association of the Americas, in partnership with Dealer Profit Services, recently launched a new resource for dealers looking to create a compliance process. The “Guide to Creating a Compliance Process” is a 30-plus page publication to ensure that marine retailers have the information, tools and processes in place to protect their businesses, team and customers. “While we ...

The Marine Retailers Association of the Americas announces that its recent MRAA Marine Industry Certified Dealership program campaign as part of its partnership with Bonnier Corporation was an overwhelming success, capturing nearly 800,000 total impressions. “Our campaign partnership with Bonnier focused on informing consumers, especially the hundreds of thousands of new boaters out there, about Certified Dealers and how they ...

The Marine Retailers Association of the Americas announced that it will launch a new monthly educational series, Training ‘N’ Tactics (or “TNT” for short), to provide training and foster team development for member dealers. “This new monthly series is designed as a turnkey way for members to introduce a training curriculum in their dealerships,” said Matt Gruhn, MRAA President. “Our ...

Some 530 dealers have already registered for the Marine Retailers Association of the Americas’ Dealer Week annual conference. Registrations accelerated rapidly with the announcement that the conference would be held online. “We took a calculated risk this year, making the decision to delay the creation of our educational programming to help us ensure that our courses meet the needs of ...

The Marine Retailers Association of the Americas published its latest white paper, “The Guide to Phone Skills,” powered by the Marine Industry Certified Dealership program. This 10-page digital publication provides marine retailers with tips on hiring and training staff members, auditing a dealership’s phone responses, advice on scripting calls, and how to market a phone number. “It isn’t a secret ...

Angela Pilkington of Correct Craft Holding Company has been selected as the recipient of the thirty-second annual Darlene Briggs Marine Industry Woman of the Year Award. The award was presented to Pilkington by the 2017 award recipient, Wanda Kenton Smith, on Sunday evening, Dec. 9, during the Marine Retailers Association of the Americas Opening Night Awards Celebration at the Rosen ...

With the mission of providing marine retailers with education, tools and resources to apply with in their businesses, Grow Boating Inc. has expanded its support of the 2018 Marine Dealer Conference & Expo. Through this educational partnership, attendees will have the chance to expand their learning experiences at MDCE through the Pre-Conference Workshops, the MRAA Special Presentation, and the MDCE ...

Grow Boating Inc. and the Marine Retailers Association of the Americas are renewing and expanding their education partnership, which began in 2017, the two organizations announced today. Under the new terms of this relationship, Grow Boating and MRAA are developing marine dealer education and training to be offered online and at the Marine Dealer Conference & Expo, Dec. 9-12 in ...