Tag Archives: Get On Board

Get On Board marketing campaign receives a pair of PR awards

Get On Board, the industry-wide marketing campaign from the Recreational Boating and Fishing Foundation (RBFF), National Marine Manufacturers Association (NMMA), and Marine Retailers Association of the Americas (MRAA) to grow fishing and boating participation, has received an Award of Commendation from the Public Relations Society of America (PRSA) at the 2021 Bronze Anvil Awards, as well as a Merit Award ...

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Get On Board boating and fishing campaign extended

Get On Board campaign launches

The National Marine Manufacturers Association, the Recreational Boating & Fishing Foundation, and the Marine Retailers Association of the Americas are continuing their collaboration on the industry-wide Get On Board consumer marketing campaign. The program is aimed at recruiting and retaining new participants during the upcoming fishing and boating season. “Fishing and boating have become important mainstays for consumers to keep up ...

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NMMA reports Get On Board campaign success

Get On Board campaign launches

This summer, the recreational boating and fishing industry rallied together in support of a public service campaign to encourage consumers to take to the water, which yielded unparalleled results on many levels. The Get On Board campaign from Take Me Fishing and Discover Boating amplified the industry’s collective voice during a time when consumer interest in safe outdoor recreation was at an all-time high ...

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Discover Boating partnership drives a million views

Us The Duo partners with Discover Boating

As part of the ‘Get On Board’ campaign, Discover Boating partnered with Us The Duo, the well-known, LA-based musical sensations with more than 7.6 million social followers. The influential husband-and-wife duo not only starred in the Get On Board video launched in conjunction with Take Me Fishing, but they also generated more than 1 million video views in one week. Us The Duo created long-form, ...

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Industry’s ‘Get On Board’ campaign signals success

Get On Board campaign launches

In under two months, a collaborative marketing campaign from Take Me Fishing and Discover Boating has reached an audience of more than 640 million. Launched June 15, the Get On Board campaign is a joint effort between the Recreational Boating and Fishing Foundation (RBFF), Marine Retailers Association of the Americas (MRAA) and the National Marine Manufacturers Association (NMMA) to help more Americans experience the restorative health ...

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‘Get On Board’ campaign offers new social toolkit content

Discover Boating has updated its online toolkit with new visual assets, including a new boating video and social content for industry stakeholders to help amplify the "Get On Board" campaign launched in conjunction with Take Me Fishing. The movement and organization asks the industry to join together and keep boating and fishing top of mind during these last days of summer while also providing ...

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Discover Boating partners with social media influencers for promotion

As part of the “Get on Board” campaign, Discover Boating is working with social media influencers to inspire new audiences to enjoy boating and fishing this summer when close-to-home outdoor recreation is in high demand. To date eight out of 11 influencer partners have sparked nearly half a million meaningful engagements (likes, comments, shares, clicks, views, etc.) bringing awareness to ...

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Get On Board webinar this Wednesday

Get On Board campaign

As COVID-19 continues to wear on Americans’ mental health, Discover Boating and Take Me Fishing™ launched a new public service campaign called Get On Board to raise awareness about the wellness benefits of boating and fishing. NMMA invites all members to join the Get On Board and #TheWaterIsOpen movement. A complimentary webinar is happening this Wednesday, July 15 at 2p.m. EST for partners to learn all about the campaign ...

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New campaign touts fishing and boating for stress relief

Get On Board campaign launches

As COVID-19 continues to wear on Americans' mental health, Take Me Fishing and Discover Boating have launched a new public service campaign called Get On Board to raise awareness about the wellness benefits of fishing and boating. The campaign is informed by the latest consumer research from the Recreational Boating & Fishing Foundation (RBFF), the national nonprofit organization behind the ...

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