Tag Archives: Get On Board

Take Me Fishing’s ‘Get On Board’ campaign builds on wave of new participants

The Recreational Boating & Fishing Foundation (RBFF) launched the Take Me Fishing “Get On Board” campaign in April to continue building on the large wave of new anglers and boaters who took to the water during the COVID-19 pandemic. In its third year, the campaign continues to effectively create awareness of fishing and boating among diverse new audiences and motivate ...

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Engage Labor Day boat shoppers with ‘Get On Board’ campaign

Just in time for those Labor Day weekend holiday boat shoppers, the NMMA is urging everyone to connect with customers with the free industry-wide “Get On Board” campaign assets. A toolkit of images, social media posts, digital ads and videos are available at your fingertips to promote recreational boating and fishing. Get in on the action and share content on social channels ...

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Social media influencers ‘Get On Board’ this summer

Get On Board Boating Campaign

A fleet of social media influencers from all walks of life are helping Discover Boating encourage people to “Get On Board”–and on the water–this summer. The program, which kicked off in May, is driving interest and participation in boating among new, younger and more diverse audiences. To date, influencer partners have generated millions of interactions (likes, shares, comments, views and clicks) and impressions (the ...

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Wellness is the focus of National Fishing and Boating Week ‘Get On Board’ Campaign

A new study from Take Me Fishing and Discover Boating uncovers a wellness deficit in America as recreational activities begin reopening amid improving public health conditions. Based on the findings, the two outdoor recreation organizations are launching their summer-long Get On Board campaign this National Fishing and Boating Week (NFBW), June 5 through 13, to help Americans from all walks of life fill their wellness deficits by experiencing the ...

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Get On Board Campaign kicks off during National Fishing and Boating Week

The Recreational Boating & Fishing Foundation (RBFF), the National Marine Manufacturers Association (NMMA), and the Marine Retailers Association of the Americas (MRAA) announced the Get On Board consumer marketing campaign will launch during National Fishing & Boating Week, June 5-13. After a historic year with record sales and participation in boating and fishing, the 2021 industry-wide campaign will focus on retaining the recent surge of newcomers, ...

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Get On Board marketing campaign receives a pair of PR awards

Get On Board, the industry-wide marketing campaign from the Recreational Boating and Fishing Foundation (RBFF), National Marine Manufacturers Association (NMMA), and Marine Retailers Association of the Americas (MRAA) to grow fishing and boating participation, has received an Award of Commendation from the Public Relations Society of America (PRSA) at the 2021 Bronze Anvil Awards, as well as a Merit Award ...

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Get On Board boating and fishing campaign extended

Get On Board campaign launches

The National Marine Manufacturers Association, the Recreational Boating & Fishing Foundation, and the Marine Retailers Association of the Americas are continuing their collaboration on the industry-wide Get On Board consumer marketing campaign. The program is aimed at recruiting and retaining new participants during the upcoming fishing and boating season. “Fishing and boating have become important mainstays for consumers to keep up ...

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NMMA reports Get On Board campaign success

Get On Board campaign launches

This summer, the recreational boating and fishing industry rallied together in support of a public service campaign to encourage consumers to take to the water, which yielded unparalleled results on many levels. The Get On Board campaign from Take Me Fishing and Discover Boating amplified the industry’s collective voice during a time when consumer interest in safe outdoor recreation was at an all-time high ...

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Discover Boating partnership drives a million views

Us The Duo partners with Discover Boating

As part of the ‘Get On Board’ campaign, Discover Boating partnered with Us The Duo, the well-known, LA-based musical sensations with more than 7.6 million social followers. The influential husband-and-wife duo not only starred in the Get On Board video launched in conjunction with Take Me Fishing, but they also generated more than 1 million video views in one week. Us The Duo created long-form, ...

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