Ellen Bradley
-
Top News
NMMA, MRAA to host ‘Why and How of Discover Boating’ webinar next week
The National Marine Manufacturers Association (NMMA) and Marine Retailers Association of the Americas (MRAA) have announced they are hosting an industry…
Read More » -
News
NMMA releases demographic research
In partnership with agency partner, Cutwater, NMMA and MRAA conducted research that looked at the feelings and mindset of long-time boat…
Read More » -
News
Discover Boating sees increase in younger web traffic
In the last two years of extraordinary consumer demand for boating and outdoor recreation, Discover Boating, powered by the NMMA and…
Read More » -
News
NMMA hires new VP of business intelligence
NMMA recently welcomed Mildred Robinson as vice president of business intelligence. In this new role, Robinson will drive NMMA’s data,…
Read More » -
News
NMMA: New powerboat sales normalizing
The NMMA reports new powerboat sales through Q1 2022 are showing signs of normalizing following two years of historic growth. In the…
Read More » -
News
Discover Boating launches ‘See You Out Here’ campaign
Discover Boating, powered by the NMMA and Marine Retailers Association of the Americas (MRAA), launched this month its new campaign, ‘See…
Read More » -
Dealers
Industry webinar offers new study insights
The Recreational Boating & Fishing Foundation (RBFF), the Marine Retailers Association of the Americas (MRAA), and the National Marine Manufacturers Association (NMMA) recently shared…
Read More » -
News
Discover Boating launches new video series
Discover Boating is launching a new digital video series, ‘Boating Basics: Pro Tips,’ powered by Progressive®, on its YouTube channel…
Read More » -
News
NMMA names new VP of marketing
NMMA announced the hire of Kevin M. Williams as vice president of marketing. In this new role created in support…
Read More » -
News
Wellness is the focus of National Fishing and Boating Week ‘Get On Board’ Campaign
A new study from Take Me Fishing and Discover Boating uncovers a wellness deficit in America as recreational activities begin reopening amid improving public…
Read More » -
News
NMMA names new creative, media agency for Discover Boating
As part of the Discover Boating brand evolution strategy recently shared by NMMA and MRAA, independent creative and media agency Cutwater has been selected…
Read More » -
News
Discover Boating launches Ultimate Boat Show Insider Guide
With many boat shows on pause for 2021, Discover Boating is launching a content collection to help guide boaters in…
Read More » -
News
Dealer Week launches today
More than 930 dealership personnel have registered for Dealer Week 2020, the Marine Retailers Association of the Americas’ annual conference…
Read More » -
News
NMMA announces new hire, staff promotions
NMMA announced the hire of Alisdair Martin in the role of vice president of sales and strategy, as well as…
Read More » -
Dealers
Industry’s ‘Get On Board’ campaign signals success
In under two months, a collaborative marketing campaign from Take Me Fishing and Discover Boating has reached an audience of more than 640 million.…
Read More » -
News
RBFF adds 2 new members to board of directors
The Recreational Boating & Fishing Foundation (RBFF) recently announced the addition of two new members to its Board of Directors.…
Read More » -
News
NMMA announces executive leadership team
The NMMA announced today a new executive leadership team as it reorganizes and builds the framework for NMMA’s strategic vision…
Read More »