With many boat shows on pause for 2021, Discover Boating is launching a content collection to help guide boaters in the year ahead. The new Ultimate Boat Show Insider Guide features a round-up of new boats and boating gear, tips and useful information all in one place, specifically created to inspire and educate new and dedicated boat buyers. Topics range from advice for new boat owners, to best practices for green boating and the latest off-the-grid boating destinations.
“The Ultimate Boat Show Insider Guide will help boat show enthusiasts access a collection of resources they often seek this time of year at a boat show, many of which have been put on hold this year,” said Ellen Bradley, NMMA senior vice president and chief brand officer. “This guide is one way we’re engaging Discover Boating and NMMA Boat & Sport Shows audiences, making sure we’re staying in touch with them and keeping boating top-of-mind as they start dreaming of experiences they want to have with friends and family in 2021 and beyond.”
Industry stakeholders are encouraged to share the Ultimate Boat Show Insider Guide on social channels, websites and in emails to help engage, educate and connect with customers.
NMMA says to stay tuned for an online toolkit featuring sample social posts and newsletter copy. In the meantime, you can use this link to share the guide.