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Tag Archives: Suzuki

Outboard engines: More than meets the eye

Engineering and technology are pushing the outboard engine category on a trajectory toward even greater market domination Visitors to the Miami International Boat Show can be forgiven for feeling just a little snow blind this year.  While North America’s largest consumer boat show is always a place to spot emerging trends and glimpse the unusual, the overall consensus is that it ...

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Engine companies maintain high profiles at MIBS 

As more powerful marine engines are introduced, manufacturers don’t miss an opportunity to showcase their muscular propulsion product offerings. Here’s a quick recap of company announcements from this year’s Miami International Boat Show. Mercury Mercury Marine officially introduced its new V-6 FourStroke outboard family and the expansion of its SeaPro commercial line the evening prior to the show’s opening. The ...

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Marine engine manufacturers meet new CARB deputy chief

Representatives from the Engine Manufacturers Division Technical Committee recently met with Steve Cliff, the newly appointed deputy chief executive director of the California Air Resources Board. In his role related to the marine industry, Cliff oversees both the El Monte and Sacramento program offices that regulate and certify exhaust and evaporative emissions from marine engines and recreational vessels. Attending the ...

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Suzuki Repower Center opens in Florida

Mastry Engine Center has opened a new Suzuki RePower Center. Oyster City Suzuki in Apalachicola, Fla., is the ninth in an expanding network of retail outlets that specialize in repowering with Suzuki four-stroke outboards. Scipio Creek Marina was purchased four months ago. Working with David Taylor, Suzuki RePower by Mastry sales and marketing, the new owner saw an opportunity in ...

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Suzuki unveils new 350 hp model

Suzuki Marine unveiled its all-new flagship DF350A V6 four-stroke in Boca Raton, Fla., last week at a gala global unveiling for boatbuilders and media. The all-new DF350A – described as “the ultimate four-stroke outboard” – features a wealth of new technology for Suzuki. Built on a 4.4L block, the 727-pound engine is the largest, most powerful outboard the company has ...

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Outboard engine sales continue to surge on the strength of constant innovation

The growth in recreational boating over the past several years has been achieved in large part due to corresponding advances in outboard power. It’s impossible to walk through any consumer boat show these days and not be struck by the overwhelming prevalence of outboard engines. From lightweight portables to behemoth V8s, outboard engines continue to dominate sales figures not just ...

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Saltwater fishing, freshwater pontoon growth translates to outboard engine gains

In the wake of the economic downturn, it was the pontoon boat segment that was the first to bounce back. With a strong focus on performance-oriented boats that accepted greater horsepower, the growth of the pontoon category paralleled a coincident growth in outboard power. More recently, the large saltwater fishing boat market has also bounced back, and like pontoons before ...

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Bob Bucklin retires from Suzuki Marine

BREA, Calif. – Suzuki Motor of America, Inc. today announced the retirement of Bob Bucklin. He worked for the company for 37 years. “Bucklin’s genial presence at the office will be missed,” said Kevin Rossow, service administration manager for Suzuki Marine. “We’re losing our resident expert when it comes to vintage Suzuki outboards – and we’ll miss the way he ...

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Suzuki names Gus Blakely division head, director of marine sales

Suzuki Motor of America, Inc. has announced the promotion of Gus Blakely to Marine Sales Division Head, Director. In his new role, Blakely will be responsible for marine sales and marketing, new product development and overall divisional operations. Blakely will report to Takuya Sato, EVP of Marine Sales. “This promotion recognizes not only the contributions Gus has made to our ...

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Suzuki Motor of America, Inc. introduces new Western U.S. boat builder district sales manager

BREA, Calif. – Suzuki Motor of America, Inc. (SMAI) announced that it has hired industry veteran Robert Grantham as its Western boat builder district sales manager (DSM). Grantham will be responsible for sales of Suzuki outboard motors to boat builders west of the Mississippi, plus Illinois and Wisconsin. In his new role, Grantham will be responsible for enhancing existing customer ...

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