Tag Archives: Mercury

Outboards are in

By David Gee Over 330,000 new outboards found their way to customers in 2020, accounting for the highest sales volume in 20 years, and an increase of 18% over 2019. “The heightened interest in boating amid the COVID-19 pandemic helped to propel outboard engine sales to historic levels last year as more Americans took to the water, on a new ...

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Q&A with Mercury Marine’s Chris Drees

Chris Drees

By Adam Quandt Boating Industry was recently invited down to Mercury Marine’s famous Lake X, for an exclusive look at Mercury’s new 600hp V12 Verado outboard. Between test runs of the new engine on various boats, Boating Industry had the chance to catch up with Mercury Marine president Chris Drees. BI: You’re two years in at the helm at Mercury ...

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The Sterndrive show goes on

By David Gee With a history dating all the way back to 1930, when the first “inboard/outboard” was introduced by Johnson Motor Company, the sterndrive space has seen constant investment, improvement and innovation. And that continues today, especially since the pandemic drove a record rise in boat sales, and perhaps reinvigorated the sterndrive category. “We’ve continued to see consistent demand ...

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Mercury Marine unveils V12 600hp outboard

Mercury Marine, today introduced the new 7.6-liter V12 600hp Verado outboard engine. With this launch, Mercury continues to transform the high-horsepower outboard market, providing its most powerful and capable outboard, which includes several industry-first features for a wide variety of applications. Boating Industry was invited to an exclusive event for marine media early this week at Mercury's famous Lake X ...

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Mercury Canada names new GM

Mercury Canada recently announced Brad Zoelle has accepted the position as general manager, effective immediately. Zoelle joins Mercury from Sea Ray, where he spent the last five years in various roles, including most recently as category vice president where he was instrumental in the design and launch of many of Sea Ray’s flagship models including most recently, the SLX-R 400e ...

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Mercury Marine wins energy efficiency award

Mercury Marine was named a winner of the 2020 Energy Efficiency Excellence Award by Wisconsin's Focus on Energy program. The award, timed to coincide with Earth Day, honors Wisconsin businesses, organizations and communities that make outstanding efforts toward energy efficiency. The winners are chosen by Focus on Energy staff who work with program participants across the state. Focus on Energy ...

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Mercury Racing employees join fight against COVID-19

Three home-bound Mercury Racing employees are using personal 3D printers to support community efforts to fight the COVID-19 pandemic. When Steve Wynveen, a development engineering manager at Mercury Racing, learned that Froedtert & Medical College of Wisconsin in Milwaukee had posted a pattern and instructions for home sewers to create cloth face masks, he discovered a way to pitch in. "One of ...

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Brunswick businesses join fight against COVID-19

Brunswick Corporation and many of its businesses around the world are doing their part to help those on the front lines in the fight against COVID-19. The Brunswick Private Foundation recently made a $50,000 donation to the Red Cross and Brunswick employees around the world are making personal donations that will also be matched by the company. In addition, the ...

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Onboard for outboards

By David Gee The boat buying public is fully on board for outboards. Retail sales increased for the eighth consecutive year in 2019, nearly reaching pre-recession levels with a 13-year high. “We’re seeing the trend in consumer demand for higher performance engines continue with outboard engine sales growth in 2019 led by engines 200hp-plus, accounting for 27% of sales, and ...

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Mercury presents 2019 CSI Award to over 250 dealerships

Mercury Marine presented its 2019 Customer Satisfaction Index (CSI) Award to more than 250 boat dealerships that embody the highest levels of service, according to customer evaluations. “We continually strive for service excellence and to ensure that our dealers share that same vision,” said Jim Helmick, Mercury Marine director of field service development and operations. Mercury Marine measures consumers’ satisfaction ...

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