Tag Archives: Mark Overbye

How to make your brand irresistible

Mark Overbye headshot

By Mark Overbye I want one. A flamethrower. Not sure why, I guess I’m intrigued by how they came to be.  There’s a guy over there I’d really like to start on fire. Too far away to use a match. If he sees me approaching he may not ignite while he’s running away. So it’s best to be further away. The element of surprise ...

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Anthem Marine expands dealer network

Anthem Marine announced the expansion of its dealership network, with the addition of these new dealers:  Lee County Inboards, Plantersville, Miss.;  Gregg Orr Marine, Destin, Fla.; Haney Equipment, Athens, Ala.; Minnesota Wake, Cross Lake, Minn.; Hillman Marine, Winter Park, Fla.; Alberta Marine, Nanton, Alberta. "We are thrilled to grow the family," commented Anthem CEO Mark Overbye.  “These forward thinking dealers ...

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Anthem introduces retail financing

Buyers can now apply for retail financing on the Anthem website. "We’re taking a page out of the automotive world handbook where clients can get pre approved prior to purchasing.  It’s designed to speed up the buying process and help clients focus on how Anthem elevates the boating experience without financial anxieties”,  remarked Anthem CEO Mark Overbye. Anthem’s retail financial ...

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Another patent for Anthem Marine

Anthem Marine, a boatbuilder blending the features of a pontoon with the performance of a wake boat, has been awarded another patent. Reinventing bow access, Anthem’s Sport Ramp promotes convenient boarding from the beach, trailer and dock for people, pets and gear.   Found only on Anthem boats, the US Patent and Trademark Office has issued patent number 11,186,346 securing ...

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Begin the new year by measuring your success

Mark Overbye headshot

By Mark Overbye Contemplating the death of a close friend recently has me wondering whether I’m investing my time properly. Am I exercising my talents in ways that add value, increase joy and elevate my life beyond the generic? This metric could be a good measure of our business success as well. We all experience selfish businesses more interested in their ...

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How to get what you want more quickly

Mark Overbye headshot

By Mark Overbye There are only three answers; yes, no, or not right now. I always prefer a quick no over a long maybe. If you believe the universe is conspiring to help you and that all things happen for your benefit, it’s good to dispense with the distractions that keep you from being on the right path.   We ...

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Do your customers see you thriving – or just surviving?

Mark Overbye headshot

By Mark Overbye I recently called a service business and was greeted by a gruff “Hello.” This was followed by, “Hang on,” when they paged the right person. Their harsh and uninviting tone was hardly the recipe for building a relationship. They didn’t know me; I was simply a first-time caller inquiring about their services. This presents the proverbial fork in the ...

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Anthem Marine awarded another design patent

The US Patent and Trademark Office has awarded Anthem Marine patent #11,148,758 for its new boat design. The patent protects Anthem's concept where the open layout of a pontoon is combined with a ballasted surf boat. In a company press release, Anthem said it believes its design blends the best features of a pontoon with the performance of a wake ...

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Anthem Marine awarded patent for ballast system

Anthem Marine Karma 23

The United States Patent and Trademark Office has awarded Anthem Marine patent #11110996 for its innovative ballast system for wake sports boats. The system eliminates pumps, complex plumbing and power issues, filling or draining in about three minutes. Further, it quickly drains dry to prevent the transport of invasive species. Anthem says its V3 Ballast System vastly improves the user experience ...

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Anthem announces new dealers

Anthem Marine surfable pontoon

Anthem Boats, recently named to the Boating Industry Top Products list, is expanding its dealership network, adding these new dealers: Estrie Marine, Sherbrooke, QE, Canada; Family Power Sports, Austin, TX; Outlaw Marine, Melrose, FL. “We are honored to add these dealers to our growing family,” commented Mark Overbye, Anthem’s CEO.  "The response to Anthem’s innovations and unique market position straddling ...

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