Tag Archives: Mark Overbye

Do this to make the most effective business decisions

Mark Overbye

By Mark Overbye Never retreat, attack in a new direction. Pure wisdom. Ever been in a management meeting where Plan B is presented as an option? If so, run away.  Those business managers will be outrun and gunned down by competitors more devoted to their success. Developers of Plan B deal in doubt. There are lots of stories about doubters, ...

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Anthem Marine expands dealer network

Anthem Marine, manufacturer of military spec aluminum surf/cruise boats recently announced the addition of these new dealers to its retail network: Y Landing Marina- Meredith, NH Apache Lake Marine- Apache Lake, AZ  Culvers Portside Marine- Culver, IN Wedowee Marine- Wedowee, AL Wedowee Marine- Lineville, AL Big Wave Boats- Ft. Smith, AR All About Boats- Osage Beach, MO “Our family is ...

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How to become the best choice, especially in turbulent markets

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By Mark Overbye I’d like to catch the culprit dripping corrosive venom on my confidence at 3am.  I’m trying to sleep.  But certain destructive demons call on me during the darkest hours.  And instead of a pleasant wake up bell, it’s alarming questions.  Will cash flow meet the demand for dollars?  How well supported is the market?  Can vendors supply ...

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How to make your brand irresistible

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By Mark Overbye I want one. A flamethrower. Not sure why, I guess I’m intrigued by how they came to be.  There’s a guy over there I’d really like to start on fire. Too far away to use a match. If he sees me approaching he may not ignite while he’s running away. So it’s best to be further away. The element of surprise ...

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Anthem Marine expands dealer network

Anthem Marine announced the expansion of its dealership network, with the addition of these new dealers:  Lee County Inboards, Plantersville, Miss.;  Gregg Orr Marine, Destin, Fla.; Haney Equipment, Athens, Ala.; Minnesota Wake, Cross Lake, Minn.; Hillman Marine, Winter Park, Fla.; Alberta Marine, Nanton, Alberta. “We are thrilled to grow the family,” commented Anthem CEO Mark Overbye.  “These forward thinking dealers ...

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Anthem introduces retail financing

Buyers can now apply for retail financing on the Anthem website. “We’re taking a page out of the automotive world handbook where clients can get pre approved prior to purchasing.  It’s designed to speed up the buying process and help clients focus on how Anthem elevates the boating experience without financial anxieties”,  remarked Anthem CEO Mark Overbye. Anthem’s retail financial ...

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Another patent for Anthem Marine

Anthem Marine, a boatbuilder blending the features of a pontoon with the performance of a wake boat, has been awarded another patent. Reinventing bow access, Anthem’s Sport Ramp promotes convenient boarding from the beach, trailer and dock for people, pets and gear.   Found only on Anthem boats, the US Patent and Trademark Office has issued patent number 11,186,346 securing ...

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Begin the new year by measuring your success

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By Mark Overbye Contemplating the death of a close friend recently has me wondering whether I’m investing my time properly. Am I exercising my talents in ways that add value, increase joy and elevate my life beyond the generic? This metric could be a good measure of our business success as well. We all experience selfish businesses more interested in their ...

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How to get what you want more quickly

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By Mark Overbye There are only three answers; yes, no, or not right now. I always prefer a quick no over a long maybe. If you believe the universe is conspiring to help you and that all things happen for your benefit, it’s good to dispense with the distractions that keep you from being on the right path.   We ...

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Do your customers see you thriving – or just surviving?

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By Mark Overbye I recently called a service business and was greeted by a gruff “Hello.” This was followed by, “Hang on,” when they paged the right person. Their harsh and uninviting tone was hardly the recipe for building a relationship. They didn’t know me; I was simply a first-time caller inquiring about their services. This presents the proverbial fork in the ...

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