Tag Archives: Discover Boating

Discover Boating launches interactive COVID-19 access map

Discover Boating has launched an interactive map to help boaters get on the water during the COVID-19 pandemic. With boating access restrictions varying between states and changing daily, the new tool allows boaters to easily determine the status of their go-to waterways and access points. To see the latest status of public water access points, boat landings, and ramps, simply ...

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Boating and fishing industries unite for summer marketing

Today, RBFF and NMMA announced the creation of an industry-wide marketing campaign to launch this summer as states start to relax stay-at-home restrictions. With the industry working to rebuild coming out of COVID-19-related quarantine, the campaign will share the restorative power of recreational boating and fishing at a time when the wellbeing of Americans is front and center. “Consumer insights show ...

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Discover Boating reports strong web traffic boost

Despite circumstances surrounding COVID-19, Discover Boating is seeing strong performance and growth over the past year, providing early indicators around consumer interest. The campaign’s quick pivot to ensure a more empathetic and purpose-driven voice, its data-driven approach to content, and strategic site optimization are working hand-in-hand to connect with consumers in a meaningful way.  The Discover Boating team is tapping into ...

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Longtime NMMA CMO Carl Blackwell steps down

NMMA today announced that Carl Blackwell, its longtime chief marketing officer and president of Discover Boating, has decided to step down. The move comes as the Discover Boating campaign reaches key milestones and hits its stride in attracting new boaters to the boating lifestyle. The association has tapped Ellen Bradley, NMMA chief communications officer, to lead both marketing and communications. ...

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Discover Boating highlights 2019 accomplishments

Discover Boating invited people to take a look back at this year’s Discover Boating marketing efforts to see how the industry-wide campaign is helping reach new boaters, in a recent "Year in Review." See the full post from Discover Boating below: Introduced new people to the boating lifestyleThis year’s digital advertising campaign, known as Awesome Bay, reached the right people in ...

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Get Social with Discover Boating

Discover Boating has partnered with Thumbstopper to make it easy to get on board with social media. The Get Social with Discover Boating program is a FREE service that: Automatically posts engaging, relevant boating lifestyle content that seamlessly blends in with social media posts on your Facebook business page. Offers access to a library of boating lifestyle posts you can ...

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PEOPLE features Discover Boating in an online article

PEOPLE featured Discover Boating in an online article, “Want to Be Happier? Live Near Water, Research Shows” as a result of the campaign’s ongoing media relations efforts. The website draws more than 43 million unique visitors per month, and the story includes research findings from Dr. Wallace J. Nichols, author of Blue Mind, the bestselling book on the scientific connection ...

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Discover Boating earns major media mentions

Discover Boating was featured in Men’s Journal and subsequently on MSN.com as a result of the campaign’s earned media relations efforts to drive positive coverage of Discover Boating in national consumer lifestyle publications. The article, “Summer Getaways: The Best Boating Destinations in America,” highlights some of the top boating destinations across the country, and cites Discover Boating as an expert ...

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RBFF launches new tools to increase fishing participation

The Recreational Boating & Fishing Foundation (RBFF) has put a call out for all stakeholders in the marine industry to take advantage of its new fishing license and boat registration tool. The Fishing License & Boat Registration Website Plugin tool is embeddable on stakeholder websites, bringing essential license and registration information straight to consumers. On any site where the tool is ...

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Your brain on a boat (it’s better)

The next time a non-boater asks why you like boating so much, you don’t have to search for just the right words to describe how you feel. You can just say there is scientific proof the mere sight, smell or sound of water triggers a biological response that lowers cortisol (your body’s stress hormone), increases serotonin (the “happy” chemical”), and ...

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