Tag Archives: Boating

GoRollick reports meaningful growth for Q3 2020

Rollick Inc., which operates the GoRollick Powersports, RV, and Boat Buying Program Marketplace for Sam’s Club, AAA, Progressive Insurance, NADAguides and other large and trusted affinity groups in the U.S., announced today its summary of performance for its GoRollick business unit and key industry insights learned during Q3 2020. Across the GoRollick family of websites, consumer traffic grew more than ...

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Being the baker who finds romance in a loaf of bread

David Gee Boating Industry

By David Gee The other day I was talking with a friend of mine in the boating industry, and we were just kind of ruminating and reflecting on how lucky we are to be able to find "romance" in what we do. How many people get to work in a business they are so passionate about, and that basically sells ...

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Collaboration and communication in the coronavirus era

Remote collaboration and communication

By David Gee Working remotely isn’t new. But being forced into it in such widespread numbers, and so suddenly, is. “And we are being pushed either over, or right straight through, that learning curve,” says Dr. Mark Mortensen, an associate professor of organizational behavior at INSEAD. “But in all fairness, the technology is not new. I have been studying remote ...

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The future of boating

By Bruce Van Wagoner Catering to the Millennial Generation The millennial generation is often the subject of speculation as people constantly weigh in on how their actions and reactions will shape history. After all, the millennial population is 85 million strong in the U.S. – the largest in the nation’s history. Naturally, the boating industry is not immune to this ...

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Sell the lifestyle, reap the profit

By Myril Shaw When you sell a boat, you are selling a lot more than a product. You are selling a lifestyle. About 99% of the time, people are not buying any of these products because they need them. They are buying them because they want them, because they have a vision of how much more they will enjoy their ...

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Tom Hanks jumps off a boat on his 63rd birthday

Throughout his long, award-winning career, actor, producer, writer and director Tom Hanks has had an interesting relationship with the water. He guest starred in the old TV series The Love Boat back in 1980, and followed that up with big-screen roles that also sometimes involved boats in Splash, Sleepless in Seattle, Forrest Gump, Cast Away, and Captain Phillips. The water ...

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Your brain on a boat (it’s better)

The next time a non-boater asks why you like boating so much, you don’t have to search for just the right words to describe how you feel. You can just say there is scientific proof the mere sight, smell or sound of water triggers a biological response that lowers cortisol (your body’s stress hormone), increases serotonin (the “happy” chemical”), and ...

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Millennials go outside, just not on boats

Millennials love spending time outdoors. Unfortunately, it seems many of them prefer spending that precious time in nature in a campsite, not on a boat. The 2017 North American Camping Report, an independent study supported by Kampgrounds of America, states an estimated 13 million U.S. households plan to do more camping in 2017 than in 2016, and more than one ...

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Fly fishing for women

I love when someone uses their passion for an industry to fulfill a gap they see in the market. I particularly love when that industry is boating. Last year, April Archer launched her own fly-fishing business, Sarabella Fishing, tailored primarily to women and girls. She designs customer fly-fishing rods made specifically for women and girls. The company’s goal is to empower more women ...

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