Tag Archives: Boating

National Fishing and Boating Week returns this week

National Fishing and Boating Week officially kicked off this week on June 3 and runs through Sunday, June 11. The NMMA and many other industry stakeholders are encouraging all industry members to spread the word and participate. Five ways to participate:  Share Discover Boating’s resources to celebrate boating and fishing. Visit the American Sportfishing Association to download the #FishingShareTheFun industry resources. Share the ...

Read More »

Miami and Boston boat shows welcome attendees

Two of the recreational boating industry’s largest consumer boating events kick off today and run through Sunday – the Discover Boating Miami International Boat Show and Discover Boating New England Boat Show. Showcasing thousands of the newest and best in boats and marine innovations, the annual boat shows are expected to draw tens of thousands of boaters and new customers from around the ...

Read More »

Take Me Fishing’s ‘Get On Board’ campaign builds on wave of new participants

The Recreational Boating & Fishing Foundation (RBFF) launched the Take Me Fishing “Get On Board” campaign in April to continue building on the large wave of new anglers and boaters who took to the water during the COVID-19 pandemic. In its third year, the campaign continues to effectively create awareness of fishing and boating among diverse new audiences and motivate ...

Read More »

GoRollick reports meaningful growth for Q3 2020

Rollick Inc., which operates the GoRollick Powersports, RV, and Boat Buying Program Marketplace for Sam’s Club, AAA, Progressive Insurance, NADAguides and other large and trusted affinity groups in the U.S., announced today its summary of performance for its GoRollick business unit and key industry insights learned during Q3 2020. Across the GoRollick family of websites, consumer traffic grew more than ...

Read More »

Being the baker who finds romance in a loaf of bread

David Gee Boating Industry

By David Gee The other day I was talking with a friend of mine in the boating industry, and we were just kind of ruminating and reflecting on how lucky we are to be able to find “romance” in what we do. How many people get to work in a business they are so passionate about, and that basically sells ...

Read More »

Collaboration and communication in the coronavirus era

Remote collaboration and communication

By David Gee Working remotely isn’t new. But being forced into it in such widespread numbers, and so suddenly, is. “And we are being pushed either over, or right straight through, that learning curve,” says Dr. Mark Mortensen, an associate professor of organizational behavior at INSEAD. “But in all fairness, the technology is not new. I have been studying remote ...

Read More »

The future of boating

By Bruce Van Wagoner Catering to the Millennial Generation The millennial generation is often the subject of speculation as people constantly weigh in on how their actions and reactions will shape history. After all, the millennial population is 85 million strong in the U.S. – the largest in the nation’s history. Naturally, the boating industry is not immune to this ...

Read More »

Sell the lifestyle, reap the profit

By Myril Shaw When you sell a boat, you are selling a lot more than a product. You are selling a lifestyle. About 99% of the time, people are not buying any of these products because they need them. They are buying them because they want them, because they have a vision of how much more they will enjoy their ...

Read More »

Tom Hanks jumps off a boat on his 63rd birthday

Throughout his long, award-winning career, actor, producer, writer and director Tom Hanks has had an interesting relationship with the water. He guest starred in the old TV series The Love Boat back in 1980, and followed that up with big-screen roles that also sometimes involved boats in Splash, Sleepless in Seattle, Forrest Gump, Cast Away, and Captain Phillips. The water ...

Read More »