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Tag Archives: Boating

The future of boating

By Bruce Van Wagoner Catering to the Millennial Generation The millennial generation is often the subject of speculation as people constantly weigh in on how their actions and reactions will shape history. After all, the millennial population is 85 million strong in the U.S. – the largest in the nation’s history. Naturally, the boating industry is not immune to this ...

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Sell the lifestyle, reap the profit

By Myril Shaw When you sell a boat, you are selling a lot more than a product. You are selling a lifestyle. About 99% of the time, people are not buying any of these products because they need them. They are buying them because they want them, because they have a vision of how much more they will enjoy their ...

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Tom Hanks jumps off a boat on his 63rd birthday

Throughout his long, award-winning career, actor, producer, writer and director Tom Hanks has had an interesting relationship with the water. He guest starred in the old TV series The Love Boat back in 1980, and followed that up with big-screen roles that also sometimes involved boats in Splash, Sleepless in Seattle, Forrest Gump, Cast Away, and Captain Phillips. The water ...

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Your brain on a boat (it’s better)

The next time a non-boater asks why you like boating so much, you don’t have to search for just the right words to describe how you feel. You can just say there is scientific proof the mere sight, smell or sound of water triggers a biological response that lowers cortisol (your body’s stress hormone), increases serotonin (the “happy” chemical”), and ...

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Millennials go outside, just not on boats

Millennials love spending time outdoors. Unfortunately, it seems many of them prefer spending that precious time in nature in a campsite, not on a boat. The 2017 North American Camping Report, an independent study supported by Kampgrounds of America, states an estimated 13 million U.S. households plan to do more camping in 2017 than in 2016, and more than one ...

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Fly fishing for women

I love when someone uses their passion for an industry to fulfill a gap they see in the market. I particularly love when that industry is boating. Last year, April Archer launched her own fly-fishing business, Sarabella Fishing, tailored primarily to women and girls. She designs customer fly-fishing rods made specifically for women and girls. The company’s goal is to empower more women ...

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Don’t get left in the dust of transportation evolution

Last week, Uber launched its UberBoat service in Istanbul. Passengers can now hail an UberBoat to take them across the Bosphorous River, which divides the European and Asian halves of the city. Istanbul is a city known for traffic jams, ranking second worst in the world based on the number of starts and stops per mile, and ferries crossing the ...

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Fit boating into Millennials’ financial framework

In our Reaching New Markets webinar last week, we received a number of insightful questions and comments after panelists Raul Bermudez, Lou Sandoval and Rob Youker finished their presentations. Unfortunately, as always seems to be the case with these discussions, we ran out of time to address every question and comment. However, one comment caught my eye just before we ...

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Discover Boating launches 2015 marketing campaign

Discover Boating recently held a webinar to announce its 2015 marketing campaign, which will offer new strategies and build upon its 2014 successes. At the center of the campaign is the Stories of Discovery, which were a huge success last year with close to nine million views across the Internet. “We know that everyone has a boating story, so we ...

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