Author Archives: Adam Quandt

A dictionary for more sales

By Matt Sellhorst Words have power. The power of words can change over time. For example, if I said Corona just a few months ago, what would pop into your head? A sandy beach, a lime and a beer, right? Now, what pops into your head? As a write this, even my 6-year-old girl Emery would say “the virus.” This ...

Read More »

Overbye: Heckuva time to start a startup

By Mark Overbye The prophetic lyrics of Bruce Springsteen’s Promised Land ring true as we attempt to launch a new boat company in the heart of a pandemic: Well there’s a dark cloud rising from the desert floorI packed my bags and I’m heading straight into the storm Gonna be a twister to blow everything down That ain’t got the ...

Read More »

Marketing strategies for growth: Changes to Google making an impact

Joe Iribarren, Beyond Creative

By Joe Iribarren These are hard times for many businesses across the globe, including obviously boat dealers. Local governments are forcing some to close completely, some are open for parts and service alone, others are selling virtually, and so on. Regardless of your particular situation, everyone is trying to figure out how to adapt to this ever-changing landscape quickly. I ...

Read More »

Marketing strategies for growth: Tackling down times

Why an economic downturn is not  the time to cut back on your marketing By David Gee When was the last time you relied on your gut instinct, or intuition, to guide you or make a decision? When this sixth sense kicks in it creates a primal, immediate response and understanding. There’s no need to think something over or solicit ...

Read More »

Marine CEOs give insight to COVID-19 impact

NMMA’s Q1 2020 Marine CEO Sentiment Report, a quarterly survey to assess the state and needs of U.S. marine manufacturing, is now available. As a direct result of the COVID-19 pandemic, a new section of the survey was added to capture specific feedback relating to business impacts – from supply chain disruptions to plant closures and labor separations. This feedback will ...

Read More »

Boating and fishing industries unite for summer marketing

Today, RBFF and NMMA announced the creation of an industry-wide marketing campaign to launch this summer as states start to relax stay-at-home restrictions. With the industry working to rebuild coming out of COVID-19-related quarantine, the campaign will share the restorative power of recreational boating and fishing at a time when the wellbeing of Americans is front and center. “Consumer insights show ...

Read More »

Brunswick reports dip in Q1 sales

Brunswick Corporation recently reported results for the first quarter of 2020. "As we report our first quarter earnings, we must first recognize the immense impact that the COVID-19 pandemic has had on our employees, business partners, and the communities in which we operate," said Brunswick Chief Executive Officer David Foulkes. "Brunswick and our employees have responded in many ways, including ...

Read More »

ORR shares results of member survey on COVID-19 impact

An Outdoor Recreation Roundtable (ORR) member survey, in partnership with the Oregon State University Outdoor Recreation Economy Initiative, finds that the outdoor recreation industry is facing dramatically decreased sales and revenue, difficulties with production and distribution and large numbers of furloughs and layoffs. ORR surveyed its member trade associations representing over 100,000 businesses from RVing and camping to boating and ...

Read More »

Interior Secretary David Bernhardt to speak at virtual ABC

NMMA announced that United States Secretary of the Interior, David Bernhardt will deliver remarks during day two (Thursday, May 14) of the virtual 2020 American Boating Congress (ABC). If you have not registered yet, there is still time – click here to sign up for ABC 2020. The virtual ABC will be held on Wednesday, May 13 and Thursday, May 14 ...

Read More »

Garmin reports strong growth for Q1

Garmin Ltd. recently announced results for the first quarter ended March 28, 2020. Highlights for first quarter 2020 include a total revenue of $856 million, a 12% increase, with fitness, marine, outdoor and aviation collectively increasing 17% over the prior year quarter. Other highlights include: a gross margin of 59.2% compared to 59.0% in the prior year quarter, with operating ...

Read More »