• Iconic Marine Group welcomes “Hull Whisperer” Reggie Fountain

    Last August, Iconic Marine Group announced its plans to restructure several boat brands, including Baja Marine, Donzi, Donzi Classic, Fountain Powerboats and Pro-Line. A year later, the company is getting ready to flesh out an additionally impressive announcement about joining ranks with powerboat racing’s King of Offshore. “When it comes ...

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  • Is the boat buying process broken?

    As a business partner to dealers and OEMs, the boat buying process has always been a bit different for me than if I were a regular consumer. Our company, LotVantage, helps dealerships manage their online presence and in turn, strategically guides their prospects into customers. I have more insider knowledge ...

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Product Showcase

Clean Tools

The Regal 3300

Volvo Penta

Formula Boats





The Absorber ®


Platinum Protection

XP+ Gasoline Treat


  • At the Helm: Future focused

    It seems we spend a lot of time in this industry worrying about young people – and with good reason.  Gen Xers and Millennials aren’t buying boats at rates comparable to the Baby Boomers or the Silent and World War II generations that came before them. They also aren’t choosing ...

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In This Issue

  • Ethanol still a significant challenge, survey says

    Growing number of readers report ethanol-related problems Despite efforts to educate boaters about concerns over ethanol in general and E15 in particular, those in the industry are seeing a growing number of problems caused by the fuel. That’s according to the latest Boating Industry reader survey. We surveyed our readers ...

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