News

Features

  • Boats Group CEO recaps lead conversion, sales study

    Earlier this spring, Boats Group announced the findings from an in­-depth analysis of U.S. sales leads across three of its sites – YachtWorld, Boat Trader and boats.com. InfoLink Technologies, Inc. conducted the lead analysis for Boats Group to identify consumer purchase behaviors and provide market intelligence. Over the last five ...

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Blogs

  • Hitting the target with social media ads

    Advertising for your dealership on social media is a smart and strategic way to grab the attention of your likely prospects. As a local business, you have an even higher chance of targeting social media users in your area who may already be in the market for a boat. Social ...

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Product Showcase

DockMaster

The Regal 3300

Volvo Penta

Formula Boats

Formula 430 Super Sport Crossover

Yamaha

Helm Master® Integrated boat control system

HydroHoist

HPExtreme PWC Docking Platform

BEP

CZone Product Showcase, Advanced Digital Switching

Marinco

70A Trolling Plug

Cleans Tools – The Absorber ®

Boat Lover's Towel 
Brandon Martin 630-887-7707,  boatloverstowel.com
 

UCX-17 PRO

UCX-17 PRO

Platinum Protection

A treatment with a guarantee.

XP+ Gasoline Treat

X-Tended Protection+ Gasoline

Columns

  • How to stop losing boat sales

    Have you ever lost a boat sale? Or watched as one of your sale people misses an opportunity you feel they should have had? Here are five of the biggest reasons you’re losing sales and some suggested solutions, so you can put a stop to it once and for all. ...

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In This Issue

  • Creating a customer experience brings boaters back

    Forge an emotional connection to generate more business How do top-ranking dealers create a customer experience that brings boaters back to the water?  More often than not, establishing an emotional connection is a highly effective way of guaranteeing return business. Port Harbor Marine’s mission statement is specifically designed to create ...

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