News

Features

  • bayliner element xl

    Boat, engine sales up as Brunswick reports second quarter results

    Brunswick Corp. reported strong revenue growth Thursday for the second quarter of 2016, with sales up in marine engines, boats and fitness equipment. “Our reported second quarter net sales increased by 9 percent,” said Brunswick Chairman and CEO Mark Schwabero. “Our top line reflected strong growth rates in our fitness ...

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Blogs

  • Jay_Sweet_blog

    Have you updated your employee handbook?

    In case you haven't noticed, employee handbooks have been getting plenty of attention from regulators, such as the National Labor Relations Board and others. So if you haven't looked at yours lately, it's probably a good time to consult with an attorney and make sure it's up to snuff. Here's ...

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Product Showcase

Columns

  • MattSellhorst-2016web560x500

    The educational spectrum of a boat buyer

    Have you ever considered the boat buying process from the buyer’s point of view? What is their experience? What stages do they go through? And, most importantly, how can you use these insights to deliver exactly what they want and need at each stage? That’s exactly why I share the ...

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In This Issue

  • Evolution-lead2-620x330

    Boat manufacturing development and design evolves

    Since the economic downtown, the boating industry has transformed and, along with it, so has the boatbuilding process. Manufacturers are working to provide high-quality products that are affordable, meet the needs of consumers, attract existing and new audiences, all while maintaining safety and regulatory compliance and keeping their own costs ...

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