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In This Issue

2018 Digital Marketing Guide

Industry experts offer tips for refining strategies, tactics Dealers and manufacturers are forging ahead with revised and more aggressive digital marketing tactics to address potential customer changes.  The successful digital marketer is adapting to customers’ extensive use of mobile devices as the main form of communication.  Earlier this year, Boating Industry surveyed dealers, service providers, manufacturers and others about their ...

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Seven essential sales and marketing components

You have a sales and marketing system in place today. The question is, is it as efficient and profitable as it could be? Whether you have a mishmash of various components and strategies that are producing sporadic and unpredictable results or you have a well-oiled system that churns out high-margin boat sales like clockwork, here are seven components that will ...

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Hagadone Marine Group: Service facility becomes company crown jewel

Earlier this year, completion of Hagadone Marine Group’s new $7.5 million mega marine center in Coeur d’Alene, Idaho, added three new buildings and more than 51,000 square feet of service center space to the dealership’s facility footprint. “We tackled it as a three-year process,” said Hagadone Marine Group President Craig Brosenne. “Mr. Hagadone’s vision was getting boat sales moving.”  Owner ...

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Embracing beyond-the-call support

DMS companies help dealers drive sales after software products are sold Marine industry dealer management system providers are embracing beyond-the-call approaches to assist customers in a demanding sales environment.  While these companies primarily cater to information management associated with finance, sales, parts, inventory and administration components of running a dealership, they are helping their clients maximize their software investment. “We do ...

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Sterndrives shift to second chapter

Manufacturers embrace move to premium market segments One doesn’t have to spend too much time at boat shows to realize that there are major changes taking place within the sterndrive engine market. Sterndrives once dominated the cottage runabout category. It’s not too hard to recall the days when almost every boat brand offered at least a handful of models pushed ...

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2017 Boating Industry Movers & Shakers

The 7th annual Movers & Shakers Awards recognizes the top leaders in the boating industry and innovators that are willing to challenge the status quo. They are the people who make the moves that shake up and better their companies and the entire industry. From product entrepreneurs to advocacy champions to leaders in addressing the workforce crisis, these 10 individuals ...

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2017 Boating Industry Bold Moves

On the previous pages, we profiled our four 2017 Movers & Shakers, but several other industry leaders are also working to grow the boating industry. The six leaders on the following pages are making bold moves to advance boating by growing its customer base, improving technology, bringing industry stakeholders together and raising the bar of professionalism for the entire industry.  ...

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Practical and profitable 2018 marketing plans

One of the most profitable planning projects you can invest in is to create a yearly marketing plan. I’m not talking about a business school type plan that sits on the shelf and will make an MBA professor giddy, but rather a marketing plan that will be followed throughout the season and lead to larger more predictable profits. To help ...

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As the tow boat category surges, so too has the market for aftermarket wake towers and accessories

With year after year of double-digit growth, the strength of the tow boat category is beyond dispute. But with the price of tow boats now averaging close to $100,000, many boaters prefer to pimp their existing ride rather than replace it altogether. That’s especially true for families on tight budgets, or those who aren’t convinced that their kids’ interest in ...

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