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In This Issue

Boat manufacturing development and design evolves

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Since the economic downtown, the boating industry has transformed and, along with it, so has the boatbuilding process. Manufacturers are working to provide high-quality products that are affordable, meet the needs of consumers, attract existing and new audiences, all while maintaining safety and regulatory compliance and keeping their own costs down. It’s a lot to juggle. However, this sea change ...

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Market Trends: Freshwater fishing boats growing larger, more sophisticated

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For years, recreational fishing has ranked as the single most popular activity that people enjoy from a boat. According to the National Marine Manufacturers Association and the Recreational Boating and Fishing Foundation, that remains true today. In its Special Report on Fishing published last year, the RBFF notes that no fewer than 46 million Americans participated in recreational fishing during ...

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Additives offer fuel solutions

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But be wary of unrealistic claims, manufacturers say  There are plenty of additives out there for the marine industry, promising to solve all of your fuel woes. But with little in the way of regulation or consistent, reliable testing, boaters and service personnel alike need to be cautious about what they use and recommend, manufacturers say. “Everybody makes a lot ...

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Ethanol repair issues growing

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More readers report ethanol-related engine damage Ethanol continues to be a major cause of engine damage and other repair issues, prompting concerns about the growing use of E15. That’s according to the latest survey of Boating Industry readers. We surveyed readers of our print and digital products about ethanol and other service department challenges in April and May. Respondents were ...

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7 steps to creating successful events

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For marine businesses looking to create successful events, there is one simple tactic: plan ahead. Any event that is intended to make an impact on customers should take weeks to organize, develop and execute. “To have any successful event, you have to plan far enough in advance,” said Dave Commander, president of Russell Marine, the Boating Industry Top 100 Best ...

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The educational spectrum of a boat buyer

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Have you ever considered the boat buying process from the buyer’s point of view? What is their experience? What stages do they go through? And, most importantly, how can you use these insights to deliver exactly what they want and need at each stage? That’s exactly why I share the “Educational Spectrum of a Boat Buyer” as one of the ...

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At the helm: Where your buyers live

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Spend much time at any industry meeting these days and the subject of Millennials is likely to come up. And rightfully so: selling to this now-largest generation is going to be key to the future success of the boating industry. At the same time, reaching this cohort has proven challenging. They buy differently, live differently and play differently than even ...

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Boating Industry 2016 Top Products

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In the third annual Boating Industry Top Products list you’ll find 50 of the best products for the marine industry, ranging from boats to engines to accessories and more. This year’s selections were chosen from hundreds of products introduced or significantly updated since the beginning of 2015. The honorees were selected for their innovation, their impact on the industry, creativity ...

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Saltwater fishing, freshwater pontoon growth translates to outboard engine gains

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In the wake of the economic downturn, it was the pontoon boat segment that was the first to bounce back. With a strong focus on performance-oriented boats that accepted greater horsepower, the growth of the pontoon category paralleled a coincident growth in outboard power. More recently, the large saltwater fishing boat market has also bounced back, and like pontoons before ...

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