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In This Issue

Boating Industry 2016 Top Products

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In the third annual Boating Industry Top Products list you’ll find 50 of the best products for the marine industry, ranging from boats to engines to accessories and more. This year’s selections were chosen from hundreds of products introduced or significantly updated since the beginning of 2015. The honorees were selected for their innovation, their impact on the industry, creativity ...

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Saltwater fishing, freshwater pontoon growth translates to outboard engine gains

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In the wake of the economic downturn, it was the pontoon boat segment that was the first to bounce back. With a strong focus on performance-oriented boats that accepted greater horsepower, the growth of the pontoon category paralleled a coincident growth in outboard power. More recently, the large saltwater fishing boat market has also bounced back, and like pontoons before ...

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Building a better budget

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Creating, managing and tracking your dealership’s financials You probably got into the boating industry because it was fun and you wanted to enjoy your job. But you also probably did so with the assumption that you would be making money. So while budgeting may not be the most exciting part of running your dealership, it is without a doubt one that ...

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At the Helm: Products, products and more products

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New product is what makes our industry go. Whether it’s new boats, new engine technology or new accessories, innovative products drives boat sales. It’s also one of the areas that, in our annual reader surveys, you tell us you want to see more of. That’s why we’ve made the commitment to increase our product coverage here in the magazine and ...

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Research: Many companies have no plans for exit strategy

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Just less than half of marine industry companies have a succession plan or exit strategy for their business. That’s according to the latest survey of Boating Industry print and digital subscribers, conducted by email in March and April. Respondents were a mix of boat dealers, manufacturers, marina owners and others working in the industry. While only 46 percent of readers ...

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The difference between selling and marketing

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When asked to write a column on sales and marketing for Boating Industry, it was an unexpected honor. After a week of trying to decide how to begin, I figured the best way to start was to introduce myself and define two key terms. In 2008 after the mortgage meltdown, I made the difficult decision to close down my mortgage ...

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Trailer certification offers risk management, consumer confidence

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Sometimes going above and beyond for the customer means doing exactly what is required. Trailer certification programs ensure companies are in accordance with the law. “We can ensure that they’re building all the trailers in accordance with Federal Motor Vehicle Safety Standards,” said Pam Trusdale, executive director of the National Association of Trailer Manufacturers. The standards and regulations required of ...

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Top 100 boat dealers share CSI and customer service strategies

The Boating Industry Top 100 dealers represent some of the best boat dealers in North America. In the Top 100 Spotlight, we share some of their best practices.  It furthers the mission of the Top 100 program: to not only recognize the best dealers, but to share their knowledge and experience with the entire industry.  This month, we share tips ...

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PWC makers build stable, reliable products at accessible price points

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The personal watercraft segment by nature is one that breeds an atmosphere of enthusiasm. That enthusiasm is matched by personal watercraft manufacturers, as all are in agreement that the state of the segment couldn’t be more positive. According to data from Info-Link Technologies, personal watercraft sales grew 15.1 percent in 2015 overall. A combination of factors contribute to this increase, ...

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