Home » Blogs

Blogs

Facebook won an election. It can grow your business too.

In a recent 60 Minutes interview, Brad Parscale, digital director for the Trump campaign, discussed that Facebook played a major role in the president’s win last November. Let’s take a look at a couple factors on how he did it and apply it to our own businesses as manufacturers and dealers. Social advertising vs. traditional “Facebook now lets you get ...

Read More »

An industry for sale – the seller’s struggle

The boating industry is going through substantial changes – more than it ever has. One significant factor impacting our industry is a generational change in leadership. With many of our boating industry leaders looking toward retirement, the leadership of our industry will be much different in a few years. A significant catalyst driving this change is the desire of many ...

Read More »

Don’t let a potential customer walk away

I recently went to a car dealership to have my oil changed. I walked toward the lounge adjacent to the showroom, but instead of heading straight to the lounge, I wandered through the cars. A car junkie, I walked by a couple SUVs, stared longingly at the pickup truck and drooled over the Camaro convertible and the Corvette next to ...

Read More »

Who owns the customer?

A dealer, distributor and manufacturer all meet for lunch one afternoon. After the customary meet and greet, the question about who owns the customer pops up. Firstly, they have to decide how to define customer. After all, this is about optics across the supply chain. Arguably the dealer is a customer of the distributor, and the distributor is the customer ...

Read More »

Twitter’s 280 character test flight worth watching

Twitter’s recent announcement regarding selective testing of an expanded character limit is a clear sign the company is getting ready to take true wing with experimentation. The test initiated with small groups around the world. The company has not said if all users will have recent future, but recently, two insiders at the social media giant shed some light on ...

Read More »

Rising middle-class incomes mean good news for boating

A strong middle class usually means a strong boating industry, and that means there is plenty of reason we should be poised for success. According to the U.S. Census Bureau, median household income rose to $59,039 in 2016, a 3.2 percent increase from the previous year and the second consecutive year of healthy gains. As a result, middle-class incomes rose ...

Read More »

Want to increase dealership performance? Take a vacation.

This blog originally appeared on PowersportsBusiness.com. If you work in the retail end of the marine industry, then you work often in a pressure cooker that is almost ready to explode on a daily basis! No matter what department you work in, marine dealerships are often chaotic, fast-paced and stressful environments. This is especially true when we are in high ...

Read More »

Three ways to help first time boaters overcome buying jitters

With the continued need to grow our industry and bring first-time buyers into the market, according to Grow Boating, the biggest surprise for first-time buyers are the hidden costs with boating ownership. To those familiar with boating, these are expected, but a first-time buyer is ready for the experience of boating and is not aware of the full cost of ...

Read More »

Technology and globalization

Technology and globalization are two trends that are combining with incredible force to significantly impact us all (and our industry). It does not matter if we consider technology and/or globalization as good or bad; they are both changing our world in a big way. While bringing significant benefits on a global/macro level, both globalization and technology can also bring substantial ...

Read More »