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You may want to stop threatening your buyers

Jay_Sweet_blog

I think most of us can agree that threatening your customers to stop them from giving you a poor review is a bad idea. But in case you're not so sure, a new bill in the U.S. House, the Consumer Review Fairness Act of 2016, should give you pause. The bill, introduced by Rep. Joseph P. Kennedy III, D-Mass., and ...

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Wisconsin dealers exude enthusiasm for coming season

Brianna-Liestman

I had the privilege of visiting seven dealers in the state of Wisconsin last week: Nestegg Marine, Shipyard Marine, Gage Marine, Gordy’s Lakefront Marine, Reed’s Marine, Don’s Marine and SkipperBud’s of Madison. I am thankful each dealer took the time to let me tour their facilities during an incredibly busy time while getting boats ready for the short season of ...

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Introducing the Top 100 Leadership Alliance

Jay_Sweet_blog

Now in it's 12th year, the Boating Industry Top 100 program recognizes the best boat dealers in North America for their customer service, marketing, overall business acumen and the way they further the boating industry. While it is certainly the great dealers in this industry that make it go, the Top 100 wouldn't be possible without the generous support of ...

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New FLSA rule could impact overtime for exempt employees

Brianna-Liestman

If you have salaried employees who regularly work overtime, a new rule coming will affect your business directly. The Labor Department is moving to release its final rule to change the salary-base threshold amounts for exempting workers from overtime pay. After the final Fair Labor Standards Act coverage rule is published, employers will have 60 days to comply. The Office ...

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Hispanic population is a young one

Jay_Sweet_blog

There's been a lot of talk the last few years about trying to grow boating in the Hispanic community. It's a fast-growing, increasingly well-educated and, as a recent Pew Center study reinforces, young population. This relative youth is important for a number of reasons, pointing not only to the families-with-children that should find boating attractive, but also to their future ...

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How boats are made

Brianna-Liestman

I was fortunate to visit Premier Marine, Inc. last week to interview team members– huge benefit to having our offices just south of Premier’s corporate offices – for an upcoming article in the June/July issue. While I was there, I was given the opportunity to experience a plant tour. We went from building to building to see the entire process ...

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Tax reform – good for the boating industry

bill yeargin

The past four years I have been honored to serve on the Manufacturing Council, a group of 25 business leaders who advise U.S. Secretary of Commerce Penny Pritzker. Our council has considered and made recommendations on many challenges facing U.S. businesses including taxation, trade, energy, innovation, and workforce issues. All of these issues are not only important to our nation ...

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Mobility trends a mixed bag for boating

Jay_Sweet_blog

Stateline is out with an interesting look at where and why people are moving these days. Their conclusion? The cost of housing is one of the biggest drivers, along with the availability of jobs. Mobility has plunged to near-record lows during the recession, but has been ticking up in recent years as the job market improved. Those two factors, of ...

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Have you started your Top 100 application?

Brianna-Liestman

This week, we saw the first of our completed Top 100 applications start rolling in. Dealers have taken advantage of the opportunity to submit the application before the busiest part of the year rears its beautiful head. While dealers who wait until the deadline have additional time, those who have already finished can check off an important item on their ...

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Are a few dollars worth customer satisfaction and loyalty?

Me 2013 2.jpg

There’s no hiding that I am a diehard Minnesota Vikings fan. So it was no surprise when my Secret Santa/sister-in-law bought me an OYO Sports Endzone Set for Christmas. I was ecstatic! Within days I was assembling the building brick kit at home. However, one of the bricks had a minifigure’s arm stuck inside of it. Try as I might ...

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