Another crack in the RFS armor

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Jonathan Sweet
February 4, 2016

I'll admit it. I'm a political junkie. I was tracking the results of the Iowa caucuses all night Monday. I'm sure I'll be checking my phone constantly Tuesday night while I'm down at the Miami show to see the New Hampshire results. But even if you're not that interested in the race, one of the results... Read more »

Tips on how to market to millennials

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Justin Di Vilio
February 1, 2016

You’ve heard the term “millennials,” but do you really know this generation and are you ready when they walk in your store? By 2020, millennials will account for roughly $1.4 trillion in spending power, and by 2030, millennials will outnumber baby boomers by 22 million. These new consumers are... Read more »

TPP – Good for the boating industry and the USA

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Bill Yeargin
January 27, 2016

The Trans-Pacific Partnership (TPP) has been in the press a fair bit the past several months. It is one of the Obama Administration’s top priorities for 2016. For those not familiar with TPP, it is a trade agreement between 12 countries (the United States, Canada, Japan, Australia, Mexico, Malaysia,... Read more »

It’s time for small businesses to get serious about Instagram

Brianna-Liestman

By Brianna Liestman
January 25, 2016

I’ve talked about Instagram’s growing significance in the role of digital marketing before. I promise I’m not just hyping up the app because I like using it to post pictures of my dog. (Though I do encourage you to follow @boatingindustry for updates and “throwback Thursday” photos from Boating... Read more »

Remember the unconventional buyer

Brianna-Liestman

By Brianna Liestman
January 21, 2016

Everyone in our industry is amped up for their area boat show and the possibility of new boat sales. I, for one, can’t wait to walk the show floor this weekend. I was speaking with a source for an upcoming sales article in our March issue about whether or not boat shows are still an important selling... Read more »

BoatPAC offering new election resource

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Jonathan Sweet
January 18, 2016

There's plenty of coverage out there about the upcoming 2016 presidential and Congressional elections, but how do the candidates' stands affect the marine industry? BoatPAC, the marine industry's political action committee, will be offering advice throughout the year through its new 2016 Election Center.... Read more »

Cut the jargon in 2016

Brianna-Liestman

By Brianna Liestman
January 13, 2016

As an editor, I spend a significant amount of time choosing my words carefully. Each one has a purpose. It’s something we all should practice, but it is particularly important for business communication. We’ve all had that one boss or coworker that speaks in high-level corporate jargon in emails,... Read more »

Help us make Boating Industry better

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Jonathan Sweet
January 11, 2016

Just like you work to make your business better everyday, we're constantly striving to improve what we deliver to you at Boating Industry. With that in mind, we would love to hear your thoughts on how we can make the magazine, website and everything we do more useful to you. You can help us out by taking... Read more »

Sixty-six percent of job seekers use family and friends to find work

Brianna-Liestman

By Brianna Liestman
January 6, 2016

Finding good applicants for open positions is never easy. Indeed, 47 percent of small businesses report few or no qualified applicants for the positions they were trying to fill. New research suggests attracting these applicants may require rethinking how we find them. A new study from Pew Research Center... Read more »

Thanks Congress and Mr. President

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Bill Yeargin
January 4, 2016

At different times all of us in the U.S. look at what is happening in Washington D.C. and scratch our heads; we wonder how our leaders could miss some of the most obvious things. Many of us are quick to complain when we see this happening. At other times our leaders get it right and when they do they... Read more »

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