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Technology and globalization

Technology and globalization are two trends that are combining with incredible force to significantly impact us all (and our industry). It does not matter if we consider technology and/or globalization as good or bad; they are both changing our world in a big way. While bringing significant benefits on a global/macro level, both globalization and technology can also bring substantial ...

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Social media cheat sheet for your dealership, part two

It can be tricky to navigate social media as a business. There is a balancing act between posting too much or too little, it can be tough to predict what kind of content will best resonate with your followers, and social media algorithms are always changing – so even if you do create a high-quality post that your followers would ...

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Social media cheat sheet for your dealership, part one

It can be tricky to navigate social media as a business. There is a balancing act between posting too much or too little, it can be tough to predict what kind of content will best resonate with your followers, and social media algorithms are always changing – so even if you do create a high-quality post that your followers would ...

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A social media silver lining

The weather-related adage about a precious metal being tucked inside of a dark cloud came to mind recently while monitoring the aftermath of Hurricane Harvey. For many Texas residents, social media offered a life-saving silver lining and means of connecting with a non-traditional navy composed of boat-loving rescuers. CNN Money’s Brian Stelter filed an outstanding online story about the impact ...

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The future of handheld augmented reality

If you’re annoyed with how attached to technology your customers are today, it’s unfortunately not going to get any better. Next month, Apple plans to introduce a new set of iPhones, one of which is a premium model that can scan 3-D objects. Samsung also recently introduced the Galaxy Note 8, which has a fast dual-lens camera. “2018 will be ...

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Glastron founder created product positioning niche

Glastron Boat Co. founder Robert R. Hammond was no stranger to the idea of the using unique mass media approaches to promote a product line. Hammond’s passing early last month at age 88 in Austin, Texas, brought back plenty of memories of an industry icon. He will be recalled as an innovator in the recreational boating industry. Hammond became a ...

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Free trade – follow up

Earlier this month I wrote a blog for Boating Industry titled “The Free Trade Question.” After the blog was published I received several great comments and questions about free trade, and, as teachers everywhere say, “If you have questions, others probably do too.” So, this blog will share some thoughts triggered by the comments and questions I received related to ...

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Enhancing your business through local community investments

A company’s long-term sustainable growth is largely dependent on the investment that it makes in several aspects of the business. For IGY Marinas, we strive to continually search for ways to work with the local communities daily, whether it be through training or employment opportunities, economic development initiatives or philanthropic events. The outcome of investing in this way is the ...

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Is the boat buying process broken?

As a business partner to dealers and OEMs, the boat buying process has always been a bit different for me than if I were a regular consumer. Our company, LotVantage, helps dealerships manage their online presence and in turn, strategically guides their prospects into customers. I have more insider knowledge of the full buying process than the majority of consumers. ...

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