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4 email marketing campaigns to drive sales

justin divilio wide

There are a lot of strategies out there for driving sales. You can run advertisements, optimize your website so you show up first in search results or use numerous other tactics to get more shoppers through your doors, but did you know that email marketing is one of the strongest ways to get your message out to engaged shoppers? According ...

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Facebook still king for social media marketing

Jay_Sweet_blog

A new study shows that Facebook is only growing in importance as a tool for reaching potential customers. Social Media Update 2016, the latest analysis of social media from the Pew Research Center, finds that 79 percent of online adults -- and 68 percent of all adults -- are Facebook users. That's up from 72 percent of online adults in ...

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Federal judge blocks overtime rule

Brianna-Liestman

If there’s anything we have learned from the year 2016, it is that this was not the year to be a betting man or woman. That is, of course, unless you like betting dangerously against the odds. From the Brexit decision to the U.S. presidential election to even the Cubs winning the World Series, it has been a year of ...

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Sustaining a business to generate growth

tom-mukamal-heashot

As we take a close look at the industry, we see numerous vessel brands, management companies, training facilities, designers and everyone in between yearning to grow their businesses and help shape the yachting world of today. This drive and passion, while very much a substantial part of sustaining a successful business, is just the foundation. It is the long-term vision, ...

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Getting started on Snapchat

Brianna-Liestman

The parent company of Snapchat – Snap, Inc. – filed to go public with the Securities and Exchange Commission. It has an eye toward being valued at more than $30 billion. So if you thought Snapchat was just some silly trend for high schoolers, think again. As the social network continues to grow in immense popularity, it will become a ...

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Roomba maker going after invasive species (VIDEO)

Jay_Sweet_blog

Since the 1980s, the Lionfish, which is native to the Indian and Pacific oceans, has become an increasingly major problem in the Atlantic Ocean. It's just one of the major invasive species wreaking havoc. Now, iRobot (best know as maker of the automatic vacuum cleaner, the Roomba) is turning its attentions to dealing with invasive species and the Lionfish in ...

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Streamline your processes to prepare for overtime rule

Brianna-Liestman

Assuming none of the efforts to block or delay the overtime rule are successful, business owners will need to have all their ducks in a row in three weeks to make sure their employees are properly classified under the new standards from the Department of Labor. That’s not a lot of time to get organized. There is a lot you ...

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E-newsletters that turn readers into customers

lauren mclean headshot

At Dealer Spike Marine, we’ve covered the importance of email marketing many times – for example, here and here. But let’s also recognize the fact that many emails go unopened. People have become accustomed to receiving spam almost as often as regular emails. This makes the inbox less a resource of important, timely information and more like a random grab ...

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Opt outside on Black Friday

Brianna-Liestman

For the second year in a row, the sports co-op REI will close on Friday, Nov. 25 – Black Friday – in an effort to not “feed the Black Friday frenzy.” The move closes 149 stores and gives over 12,000 employees a paid day off, supported by a social media campaign #OptOutside. Despite the cold Minnesota weather, I participated in ...

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