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Google’s paying attention to your reviews. Are you?

justin divilio wide

Do you know what shoppers are saying about your dealership online? You should! Today’s shoppers are taking to the internet to voice their opinions about their experiences with products and businesses, and your dealership is no exception. Harnessing the power of online customer reviews is an important part of your digital marketing strategy that can help you drive your local ...

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Caddyshack yacht is for sale

Jay_Sweet_blog

Remember that famous scene in Caddyshack when Rodney Dangerfield crashes his yacht into Ted McKnight's sailboat? Go ahead and watch the video below. I'll wait a minute. The yacht, a 60-foot, 1979 Striker (dubbed "Seafood" in the film) is now on the market, the Washington Post reports. The boat apparently needs some work, including a new paint job, an interior ...

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Sales in a world of everything digital

lauren mclean headshot

With a huge increase in digital marketing methods – social media, email marketing and search engine optimization – and a decrease in the effectiveness of traditional marketing, it’s time that we also re-evaluate methods of sales. What used to work in the “good old days” might just be a thing of the past. Why do people go online first? It’s ...

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From 1999 to 2017, boating is still The White Man’s Sport

Brianna-Liestman

Every week I post a different “Throwback Thursday” photo on the Boating Industry Instagram account. It’s a huge benefit of having 87-some years of archives at your disposal. Sometimes I go back pretty deep – back to the 1930s – and other times I stay a little closer to home, like when I picked up the 1999 archive book last ...

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What are your dealership’s New Year’s resolutions?

Me 2013 2.jpg

It will happen. This week local gyms will be full of people; those you’ve never seen before will be clamoring in the door with hopes of achieving their New Year’s resolution to get fit. By Feb. 1, the crowd will taper off. Those who have stuck with their plans will still be there, while those who weren’t as committed will ...

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Busyness is the new status symbol

Jay_Sweet_blog

Everyone seems busier these days. Since the Great Recession, employees and owners have had to take on more work to get the job done. Everyone is doing more with less. Now, in a recent article in Harvard Business Review, researchers argue that "busyness" has become a status symbol in America, more important than the "conspicuous consumption" of recent decades. Researchers ...

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Identifying new marina markets strategically

tom-mukamal-heashot

Adding a new or existing marina to a branded portfolio requires months, if not years, of extensive analysis to determine if the destination is up to par with today’s industry standard of a luxury yachting facility or if it has certain unique attributes, which, over time, will attract high-end boaters. Yacht owners, captains and crew members associate major marina company ...

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Other industries are ready to engage new markets. Why aren’t we?

Brianna-Liestman

The New Markets Task Force of the Recreational Boating and Leadership Council will be presenting its educational training module to the industry in a Boating Industry webinar at 2 p.m. EST on Jan. 5. The program has been presented live at several industry shows already. The discussion around engaging new markets has largely discussed the income potential of engaging these ...

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Grow Boating Summit

bill yeargin

This week in Chicago our industry held a Grow Boating Summit to discuss how we can continue to promote the boating lifestyle and grow our industry. There was a lot of support at the summit for the Discover Boating program and the group discussed how we can improve it. There are many perspectives on what we need to do. Below ...

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