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Recreational boating and sportfishing infrastructures

The new administration is set on a mission with the promise of a massive rehab of our outdated national infrastructures that includes roads, bridges, railways, airports and a few others that need to be brought to standards that meet our present-day technology. Similar to what is being contemplated to address this country's internal infrastructures, the infrastructures for the recreational boating and sportfishing harbors and marinas also need to ...

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Benefits of aligning with strategic partners

With more than 5,000 megayachts in the world today, it is more important than ever that our industry continues to deliver high-quality services and unprecedented guest experiences. Many reputable brands have formed powerful networks of experienced, determined individuals that support, promote and influence the nautical tourism industry as a whole, but this is just the tipping point. The superyacht industry ...

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Millennials go outside, just not on boats

Millennials love spending time outdoors. Unfortunately, it seems many of them prefer spending that precious time in nature in a campsite, not on a boat. The 2017 North American Camping Report, an independent study supported by Kampgrounds of America, states an estimated 13 million U.S. households plan to do more camping in 2017 than in 2016, and more than one ...

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5 common mistakes companies make in hiring

In our April issue, we'll have an in-depth look at the workforce crisis and how companies are finding creative solutions to the labor shortage in the boating industry. As part of that article, I talked to Neal Harrell, the president of Brooks Marine Group, an executive and management recruiting firm for the marine industry. One of the biggest problems for ...

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The importance and effectiveness of positive online reviews

When you’re going on vacation and want to find the perfect hotel, what do you do for research? What about a dinner outing with friends – is there anything you check before making a reservation? If you’re like the overwhelming majority of people, the first place you’ll go before making your decision is an online review site. According to research ...

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What’s business friendly depends on your business

When President Trump signed an executive order last week rolling back some clean water rules it was alternatively praised and criticized. Fishing and hunting groups and businesses warned of potential damage to the nation's ecosystem. Others including farmers and home builders cheered the change. I often hear from people working in the industry that they want to see more "business ...

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Video 101: Getting started with video marketing

Almost 50 percent of internet users look for videos related to a product or service before visiting a store. Shoppers love video content, and so do search engines. Including video on your website can help boost your SEO by engaging shoppers and keeping them on your website and showing search engines that your site has rich media content that’s relevant ...

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Embracing corporate social responsibility

When it comes to corporate social responsibility, it is important to understand the tremendous value it brings to not only the charitable organization but also the company’s long-term sustainable growth. Extending beyond a day of giving or a single donation, CSR today is more about the continued support, year after year, that helps create a better future for societies in ...

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