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Is boating for the middle class?

Brianna-Liestman

Ever since the Department of Labor announced its final rule on overtime pay, I have been reading articles for different groups to gauge reactions. One from National Public Radio particularly caught my eye. The article from NPR covering the impact of the final rule is part of a series called “Hangin’ On,” covering the economic pressures of American life. In the ...

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Ethanol and marine engines: Setting the record straight

Capt Keith

Editor's note: The author submitted this post in response to a recent article on the results of a Boating Industry reader survey, "Survey: Ethanol repair issues growing." All opinions are those of the author. The article has not been edited, except where indicated with "Editor's note." Misinformation and scare tactics about ethanol have once again been ratcheted up in the ...

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Study: Pleasing Millennials not about game rooms and free pizza

Jay_Sweet_blog

If you read many articles about management -- especially managing Millennials -- you've probably stumbled upon the common tip that you need to ply them with free pizza, Red Bull and table tennis to keep them happy at work. That seems to be a misconception, though, according to a new study from Gallup reported in the Washington Post: What that rising ...

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It doesn’t take much to please your employees

Brianna-Liestman

Making your employees feel valued is key for anyone looking to hire and retain good people. And thankfully, it doesn’t take much to do so. What sometimes gets lost in the conversation about employee satisfaction is that it’s about creating relationships. It’s being human and empathizing with others. And in any relationship, the little things are what tend to have ...

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Digital marketing is traditional marketing

Brianna-Liestman

Entrepreneur posted an excellent article this week, “Why Digital Marketing is Traditional Marketing.” The articles asserts that what we have always considered "traditional marketing" is no longer traditional. Digital marketing is not a niche medium but a basic marketing practice, and employment trends and marketing strategies have shifted in a way to show that companies are making changes to reflect the ...

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You may want to stop threatening your buyers

Jay_Sweet_blog

I think most of us can agree that threatening your customers to stop them from giving you a poor review is a bad idea. But in case you're not so sure, a new bill in the U.S. House, the Consumer Review Fairness Act of 2016, should give you pause. The bill, introduced by Rep. Joseph P. Kennedy III, D-Mass., and ...

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Wisconsin dealers exude enthusiasm for coming season

Brianna-Liestman

I had the privilege of visiting seven dealers in the state of Wisconsin last week: Nestegg Marine, Shipyard Marine, Gage Marine, Gordy’s Lakefront Marine, Reed’s Marine, Don’s Marine and SkipperBud’s of Madison. I am thankful each dealer took the time to let me tour their facilities during an incredibly busy time while getting boats ready for the short season of ...

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Introducing the Top 100 Leadership Alliance

Jay_Sweet_blog

Now in it's 12th year, the Boating Industry Top 100 program recognizes the best boat dealers in North America for their customer service, marketing, overall business acumen and the way they further the boating industry. While it is certainly the great dealers in this industry that make it go, the Top 100 wouldn't be possible without the generous support of ...

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New FLSA rule could impact overtime for exempt employees

Brianna-Liestman

If you have salaried employees who regularly work overtime, a new rule coming will affect your business directly. The Labor Department is moving to release its final rule to change the salary-base threshold amounts for exempting workers from overtime pay. After the final Fair Labor Standards Act coverage rule is published, employers will have 60 days to comply. The Office ...

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Hispanic population is a young one

Jay_Sweet_blog

There's been a lot of talk the last few years about trying to grow boating in the Hispanic community. It's a fast-growing, increasingly well-educated and, as a recent Pew Center study reinforces, young population. This relative youth is important for a number of reasons, pointing not only to the families-with-children that should find boating attractive, but also to their future ...

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