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Your last chance for your MDCE Early Bird discount

Jay_Sweet_blog

If you're heading to this year's Marine Dealer Conference & Expo, you'll want to act by Friday to take advantage of the Early Bird discount. MDCE is December 5-8 at the Orange County Convention in Orlando and is produced by Boating Industry and the Marine Retailers Association of the Americas. Last year more than 1,100 industry professionals attended MDCE and ...

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To attract Millennials, hire tattooed employees

Brianna-Liestman

Are you looking to attract more Millennials to your business? Based on the results of our most recent survey, which will be featured in the October issue of Boating Industry, you definitely are. If you indeed are looking to bring in younger buyers, it may be time to hire more tattooed employees. A recent study was conducted with U.S. and ...

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Study: Latino population growth slowing, still significant

Jay_Sweet_blog

A new analysis of Census Bureau data by the Pew Research Center shows that the growth of the Latino population in the U.S. has slowed dramatically since the Great Recession. Between 2007 and 2014, the U.S. Hispanic population grew at 2.8 percent annually on average. From 2010 to 2014, it was just 2.4 percent, according to Pew. This was significantly ...

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Find a young mentor

Brianna-Liestman

A recent editorial piece written by Phyllis Korkki of The New York Times caught my eye this week, as the titled offered a very intriguing question and response: “What Could I Possibly Learn From a Mentor Half My Age? Plenty.” The article discusses the benefits of reverse mentorship and chronicles her process being mentored by a young editor with more ...

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iPhone 7 will be water-resistant

Brianna-Liestman

Rarely does the announcement of Apple’s latest phone have a huge impact on our industry. After all, we’re trying to get people off their phones and on the water. However, Apple’s introduction yesterday of the iPhone 7 and 7 Plus will certainly impact the boating industry: The new phones are now, according to Apple, water-resistant. The new models are able ...

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Why Instagram matters for your dealership

lauren mclean headshot

Instagram is a wildly popular social media platform, and one that many of your customers and potentials often use – especially the younger people in your target audience, AKA those coming up in the new generation of buyers for your business. It’s important to have a presence on Instagram because there are a lot of people using it every day. ...

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Millennial borrowing habits could mean big trouble

Jay_Sweet_blog

As many of you know I spent more than a decade in the housing industry before coming to Boating Industry, so I still keep an eye on what's going on in that market. Not only do I have a personal interest in it, the housing market plays a huge role in our overall economy -- and the boating industry. And ...

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Take charge of your own marine industry career

Brianna-Liestman

I have the privilege of taking charge of an upcoming special supplement – Women Making Waves – for Boating Industry, which will run as a part of our October issue and independently at the Marine Dealer Conference & Expo. It has been a joy to dive deep into a pool of candidates who have all done such wonderful work in ...

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How of Business podcast offers useful tips, advice for owners

Jay_Sweet_blog

A relatively new podcast for small business owners and entrepreneurs is worth checking out if you're struggling with the challenges of running your business. The How of Business launched in April and now boasts more than 30 episodes in its archives, with topics ranging from customer service to blogging to hiring and more. I discovered it in June and have ...

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Same content, new format

Brianna-Liestman

While filling my morning mug and scrolling through my Instagram feed recently, I happened to see a sponsored post from The New York Times advertising its new Crossword Puzzle app. Subscribers can access daily crossword puzzles on their mobile phone, tablet or desktop computer, as well as The Daily Mini and other bonus free puzzles. I was instantly struck by ...

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