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Always remember to ask for the sale

Me 2013 2.jpg

Recently my car required an oil change. Since I bought my pre-owned car from a dealership that carries a different brand than my car’s manufacturer, I couldn’t go to the selling dealership for the oil change. So the search began. I only made a few phone calls before tasking my husband with taking the car in. But those phone calls ...

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Catching Millennials with Pokémon Go

Brianna-Liestman

Have you played Pokémon Go yet? Don’t worry, me either. But it’s likely you’ve seen dozens of social media posts and news stories about it. After all, it is now the biggest U.S. mobile game. Ever. Pokémon is a pop culture mainstay of my generation that I completely skipped, but for those of you who are unfamiliar with Pokémon, here’s ...

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You’ve got to find their purpose

Brianna-Liestman

I read a lot of Millennial think pieces. It often feels like a form of masochism because so many people get my generation so wrong. However, one article I found felt more on the nose. My favorite quote from the article will forever be this. I can only hope people who write generational trend pieces can really let it sink in: "All ...

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Hitting the road

Jay_Sweet_blog

One of the best parts of this job is getting a chance to visit dealers and others in the industry to see their operations and get an up-close look at their businesses. This week I'll be in Maine and Massachusetts, visiting several of our Top 100 dealers and others. The best way to keep up on what we're seeing is ...

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Despite rules, social media used in workplace

Brianna-Liestman

A recent Pew Research Center study found that American adults employed on a part- or full-time basis say social media plays some role in the lives of many American workers. The study highlighted trends for how employees are using social media at their job – professionally or personally. What I found most interesting about the study was the percentage of ...

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Succeeding on Facebook in spite of declining organic reach

justin divilio wide

If you’ve noticed that your Facebook posts aren’t reaching quite as many people as they used to, you’re not alone! From 2012 to 2014, organic reach on Facebook (the number of people you reach for free just by posting to your page) decreased from 16 percent to just 6.51 percent. This means that your posts could be reaching 60 percent ...

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Get your voice heard at GOP, Democratic conventions

Jay_Sweet_blog

This summer will give the boating industry another opportunity to have its voice heard by elected officials of both parties, with the quadrennial political conventions coming up next month. In case you missed the news when we reported it on Tuesday, NMMA and others in the industry will be hosting a "Day on the Water" at both political conventions and ...

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There’s still time to apply for Top 100

Brianna-Liestman

It’s the day after the Boating Industry Top 100 applications are due! The editorial staff has already begun combing through applications and getting ready to select the 100 best boat dealers in North America of 2016. If you haven’t completed an application yet, you may feel like this: But don’t worry. If you’re still working on an application and want ...

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You’re probably wrong about your coaching skills

Jay_Sweet_blog

A lot of business leaders like to think of themselves as coaches versus managers. You're a skilled tactician leading a team to victory! But the reality, according to a new Harvard Business Review study, is that most people are not accurately gauging their own coaching skills. Study authors Jack Zenger and Joseph Folkman used data from 360 reviews to examine ...

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Manufacturing Day offers opportunities for the boating industry

bill yeargin

For four years I have been honored to serve on the Manufacturing Council, a group of about 25 business leaders who advise U.S. Secretary of Commerce Penny Pritzker. As you might expect, my experience on the Manufacturing Council has significantly increased my awareness of, and focus on, manufacturing issues. During my time on the Council we have discussed workforce issues, ...

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