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2018 Digital Marketing Guide

Industry experts offer tips for refining strategies, tactics Dealers and manufacturers are forging ahead with revised and more aggressive digital marketing tactics to address potential customer changes.  The successful digital marketer is adapting to customers’ extensive use of mobile devices as the main form of communication.  Earlier this year, Boating Industry surveyed dealers, service providers, manufacturers and others about their ...

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Seven essential sales and marketing components

You have a sales and marketing system in place today. The question is, is it as efficient and profitable as it could be? Whether you have a mishmash of various components and strategies that are producing sporadic and unpredictable results or you have a well-oiled system that churns out high-margin boat sales like clockwork, here are seven components that will ...

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Hagadone Marine Group: Service facility becomes company crown jewel

Earlier this year, completion of Hagadone Marine Group’s new $7.5 million mega marine center in Coeur d’Alene, Idaho, added three new buildings and more than 51,000 square feet of service center space to the dealership’s facility footprint. “We tackled it as a three-year process,” said Hagadone Marine Group President Craig Brosenne. “Mr. Hagadone’s vision was getting boat sales moving.”  Owner ...

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Embracing beyond-the-call support

DMS companies help dealers drive sales after software products are sold Marine industry dealer management system providers are embracing beyond-the-call approaches to assist customers in a demanding sales environment.  While these companies primarily cater to information management associated with finance, sales, parts, inventory and administration components of running a dealership, they are helping their clients maximize their software investment. “We do ...

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Sterndrives shift to second chapter

Manufacturers embrace move to premium market segments One doesn’t have to spend too much time at boat shows to realize that there are major changes taking place within the sterndrive engine market. Sterndrives once dominated the cottage runabout category. It’s not too hard to recall the days when almost every boat brand offered at least a handful of models pushed ...

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BoatUS hurricane damage estimate tells tale of two storms

The recent BoatUS estimate of recreational boat storm damage from Hurricane Harvey and Hurricane Irma is strikingly close to 2012’s Hurricane Sandy, BoatUS estimates released this week indicate more than 63,000 recreational boats were damaged or destroyed as a result of the two recent storms, with a combined dollar damage estimate of $655 million (boats only). Hurricane Sandy remains the ...

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Q & A with MDCE closing keynote Rory Vaden

Self-discipline strategist and business motivational speaker Rory Vaden will present the closing keynote at the 2017 Marine Dealers Conference & Expo, which will be held Dec. 10-13 at the Orange County Convention Center. Vaden’s presentation – “Leaders Take the Stairs: Creating a Culture of Discipline” – will conclude the MDCE event schedule on Wednesday, Dec. 13, at 3 p.m. During ...

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Q & A with MDCE opening keynote Tim Sanders

At this year's Marine Dealer Conference & Expo, Tim Sanders will deliver the opening keynote. His talk, “How Digital Can Supercharge Your Business,” will offer advice on how to leverage customer media, inexpensive content, and targeted social ads to help dealers bring clients through the door. Sanders is an Internet pioneer and New York Times best-selling author. He was an ...

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Info-Link: Powerboat sales up nearly 4 percent in September

Boat sales grew by nearly 4 percent in September, according to the latest Info-Link Bellwether report. The Bellwether report tracks sales of powerboats across the country based on new U.S. boat registrations on a rolling 12-month basis. Bellwether states are geographically dispersed states representing roughly half of the U.S. boat market (varies by market segment and time of year). Boat ...

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