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Economic Snapshot: June 2017 housing market report

A look at builder confidence, housing starts and existing home sales in the past month. Housing market index Builder confidence dipped two points to a level of 67 from a downwardly revised May reading of 69, according to the National Association of Home Builders/ Wells Fargo Housing Market Index. “Builder confidence levels have remained consistently sound this year, reflecting the ...

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Boat sales growth still slow in May

Boat sales grew in May, albeit at a slower rate, according to the latest Info-Link Bellwether report. According to Info-Link, the Bellwether report tracks sales of powerboats across the country based on new U.S. boat registrations on a rolling 12-month basis. Bellwether states are geographically dispersed states representing roughly half of the US boat market (varies by market segment and ...

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Suzuki unveils new 350 hp model

Suzuki Marine unveiled its all-new flagship DF350A V6 four-stroke in Boca Raton, Fla., last week at a gala global unveiling for boatbuilders and media. The all-new DF350A – described as “the ultimate four-stroke outboard” – features a wealth of new technology for Suzuki. Built on a 4.4L block, the 727-pound engine is the largest, most powerful outboard the company has ...

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Weekly 5: Powerboat registrations up 5 percent

The BI Weekly 5 is a collection of tips, news and data affecting the boating industry this week. Be sure to look for the BI Weekly 5 every week on BoatingIndustry.com. 1. Powerboat registrations up 5 percent Powerboat registrations were up 5 percent in the 12-month rolling period ending April 2017, according to The National Marine Manufacturers Association’s New Powerboat ...

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40 Under 40

40 leaders from the boating industry’s next generation While finding employees interested in the marine industry can be a challenge, this year’s 40 Under 40 shows there is reason to be optimistic. These individuals touch all aspects of the industry, from associations to manufacturing to dealers to marinas and more. But they all have one thing in common – they stand ...

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At the Helm: Future focused

9It seems we spend a lot of time in this industry worrying about young people – and with good reason.  Gen Xers and Millennials aren’t buying boats at rates comparable to the Baby Boomers or the Silent and World War II generations that came before them. They also aren’t choosing to work in the industry – leading to the workforce ...

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Super simple Facebook strategy

How’s your season going so far this year? I hope you’ve been delivering a ton of boats and have dozens and dozens of happy clients hitting the water as the summer is in full swing. During this time of year, it can be challenging at times to keep on top of your marketing. And if you don’t have a dedicated ...

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