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Beacons connect the digital, real world experience for boaters


For boaters, there can be big disconnect between surfing the Internet to research at home, and the real world experience of dealerships and marinas where paper brochures and window displays are often the predominant way to share information. This is where Beacon technology comes to the rescue. If you’re not familiar with beacons, or don’t know many details, I included ...

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Economic Snapshot: New and existing home sales up in April

Photo credit to Dan Moyle

Both new and existing home sales were up at the end of April and housing inventory for both measures are currently at a supply of 4.7 months at their current sales rates. New home sales Sales of new single-family houses were at a seasonally adjusted annual rate of 619,000 in April. This is 16.6 percent above the revised March rate ...

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7 ways to create credibility and trust in sales


Most customers would like to believe salespeople. But they’ve been burned so often they don’t let themselves do it. And that’s why salespeople make the mistake of trying to overcome distrust by “playing the part,” offering phony friendliness, or making exaggerated claims. All of that only further complicates their predicament. Happily, there are salespeople who refuse to be tainted with ...

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Weekly 5: House bill aims to limit ethanol


The BI Weekly 5 is a collection of tips, news and data affecting the boating industry this week. Be sure to look for the BI Weekly 5 every week on BoatingIndustry.com. 1. House bill aims to limit ethanol Rep. Bill Flores, R-Texas, has introduced HR 5180, the Food and Fuel Consumer Protection Act of 2016, which would require the EPA ...

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Q&A with Brunswick Chairman & CEO Mark Schwabero

schwabero Q&A

In February, Mark Schwabero succeeded longtime Brunswick CEO Dusty McCoy, following a nearly two-year stint as president and COO of Brunswick Corporation. Schwabero joined Brunswick in 2004 as president – Mercury Outboards before being named president – Mercury Marine in 2008. We recently caught up to Schwabero to talk about what he sees for the future of the industry and ...

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Economic Snapshot: Builder confidence flat in May

Home Construction

The Housing Market Index was unchanged this month but is at a healthy level for the index. While housing starts were up in April, housing completions are down and starts are below annual levels. Housing market index Builder confidence for newly-built single-family homes remained unchanged in May at a level of 58 on the National Association of Home Builders/Wells Fargo ...

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Sterndrive growth highlights April Info-Link report

info-link April 2016

Boat sales continued to head up in April, will all segments posting sales gains, according to the latest Info-Link Bellwether report. The Bellwether report tracks sales of powerboats across the country based on new U.S. boat registrations on a rolling 12-month basis. Bellwether states are geographically dispersed states representing roughly half of the US boat market (varies by market segment ...

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Survey: Ethanol repair issues growing


Ethanol continues to be a major cause of engine damage and other repair issues, prompting concerns about the growing use of E15. That’s according to the latest survey of Boating Industry readers. We surveyed readers of our print and digital products about ethanol and other service department challenges in April and May. Respondents were a mix of personnel from dealerships, ...

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