Tag Archives: Yamaha

Pandemic +1: Where are we now?

By David Gee and Adam Quandt Global pandemic. Do you remember when you first heard those words? When dealerships closed their doors and production lines shut down did memories of ’07 and ’08 come flooding back like a bad dream? Did you wonder where this was all headed? Well, we may still be wondering that today, but at least the ...

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Yamaha Rightwaters launches plastic recycling program

Working in conjunction with Nexus Fuels of Atlanta, Ga., and Tommy Nobis Enterprises, of Marietta, Ga., Yamaha Rightwaters aims to return 10,000 pounds of Polyethylene and Polypropylene sheet plastics back into their base materials before the end of the calendar year. It will serve as a proof of concept for an envisioned national program intended to reduce plastic waste in ...

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Yamaha Marine unveils new outboards app

Yamaha Marine recently announced its new MyYamahaOutboards, a mobile app and web portal that revolutionizes the ownership experience and helps enhance customer satisfaction of Yamaha outboards. MyYamahaOutboards puts essential product and dealer information at owners’ fingertips, including a complete maintenance history for each outboard they own. “MyYamahaOutboards goes the distance, proving every Yamaha outboard has unsurpassed longevity potential, especially when ...

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Outboards are in

By David Gee Over 330,000 new outboards found their way to customers in 2020, accounting for the highest sales volume in 20 years, and an increase of 18% over 2019. “The heightened interest in boating amid the COVID-19 pandemic helped to propel outboard engine sales to historic levels last year as more Americans took to the water, on a new ...

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Yamaha WaterCraft joins Rightwaters initiative

Yamaha WaterCraft Group today joined forces with Yamaha Marine’s Rightwaters initiative to extend the program’s focus on marine stewardship, product responsibility, and manufacturing advancements across Yamaha’s WaveRunner and boat product lines. Yamaha Rightwaters is a leading national marine sustainability program, focusing efforts toward sustainability from factory floors to the great outdoors. Pursuit of these initiatives includes protecting the environment, improving water quality, increasing energy ...

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Yamaha Rightwaters signs National Conservation Proclamation

Yamaha Rightwaters and other leading conservation groups kicked off National Invasive Species Awareness week by signing a National Conservation Proclamation highlighting the importance of invasive species awareness and recognizing May 15 as National Clean Drain Dry Day. “During the last year, millions of new boaters and anglers purchased boats, fishing licenses and equipment in search of safe outdoor activities. Educating this new audience ...

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Yamaha supports new boating and fishing alliance

South Carolina Boating & Fishing Alliance

Yamaha joined forces with more than 30 South Carolina-based boating and fishing tackle manufacturers and marine dealerships to help form the new South Carolina Boating and Fishing Alliance (SCBFA). The SCBFA is dedicated to the protection and growth of the state’s burgeoning boating and fishing industry, and Yamaha is a charter member. The SCBFA has four stated goals: Protect and ...

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Yamaha introduces upgraded V MAX SHO and more

Yamaha Marine logo

Yamaha Marine recently unveiled a handful of new products including the upgraded V MAX SHO, Battery Management System and Analog Gauge Lines. The newly upgraded 4.2-liter V MAX SHO outboard has a full 40% more charging capacity and contemporary styling as it enters a new era of reliable service. “The newly upgraded 4.2-liter V MAX SHO follows a familiar theme requested ...

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Yamaha, B.A.S.S. sign multi-year sponsorship agreement

Yamaha and B.A.S.S. signed a new agreement that not only continues, but also expands Yamaha’s sponsorship of Bassmaster events through 2024. Yamaha’s support of B.A.S.S. underscores the company’s commitment to the growth of competitive and recreational fishing. “B.A.S.S. continues to elevate and grow competitive fishing. The organization is at the top of the game, and we’re confident in their abilities to take the ...

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Yamaha makes new management appointments

The Yamaha U.S. Marine Business Unit begins 2021 with several new management team appointments. Yamaha U.S. Marine Business Unit recently appointed Jonathon Burns as General Manager, Yamaha U.S. Marine Development and Business Planning Division, Ben Mallett as General Manager, Bennett Marine, Inc., and Scott Higgins as Division Manager, Yamaha Marine Supply Chain Management. “Though 2020 was an unexpected and challenging ...

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