Tag Archives: Yamaha

Outboards are in

By David Gee Over 330,000 new outboards found their way to customers in 2020, accounting for the highest sales volume in 20 years, and an increase of 18% over 2019. “The heightened interest in boating amid the COVID-19 pandemic helped to propel outboard engine sales to historic levels last year as more Americans took to the water, on a new ...

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Yamaha WaterCraft joins Rightwaters initiative

Yamaha WaterCraft Group today joined forces with Yamaha Marine’s Rightwaters initiative to extend the program’s focus on marine stewardship, product responsibility, and manufacturing advancements across Yamaha’s WaveRunner and boat product lines. Yamaha Rightwaters is a leading national marine sustainability program, focusing efforts toward sustainability from factory floors to the great outdoors. Pursuit of these initiatives includes protecting the environment, improving water quality, increasing energy ...

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Yamaha Rightwaters signs National Conservation Proclamation

Yamaha Rightwaters and other leading conservation groups kicked off National Invasive Species Awareness week by signing a National Conservation Proclamation highlighting the importance of invasive species awareness and recognizing May 15 as National Clean Drain Dry Day. “During the last year, millions of new boaters and anglers purchased boats, fishing licenses and equipment in search of safe outdoor activities. Educating this new audience ...

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Yamaha supports new boating and fishing alliance

South Carolina Boating & Fishing Alliance

Yamaha joined forces with more than 30 South Carolina-based boating and fishing tackle manufacturers and marine dealerships to help form the new South Carolina Boating and Fishing Alliance (SCBFA). The SCBFA is dedicated to the protection and growth of the state’s burgeoning boating and fishing industry, and Yamaha is a charter member. The SCBFA has four stated goals: Protect and ...

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Yamaha introduces upgraded V MAX SHO and more

Yamaha Marine logo

Yamaha Marine recently unveiled a handful of new products including the upgraded V MAX SHO, Battery Management System and Analog Gauge Lines. The newly upgraded 4.2-liter V MAX SHO outboard has a full 40% more charging capacity and contemporary styling as it enters a new era of reliable service. “The newly upgraded 4.2-liter V MAX SHO follows a familiar theme requested ...

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Yamaha, B.A.S.S. sign multi-year sponsorship agreement

Yamaha and B.A.S.S. signed a new agreement that not only continues, but also expands Yamaha’s sponsorship of Bassmaster events through 2024. Yamaha’s support of B.A.S.S. underscores the company’s commitment to the growth of competitive and recreational fishing. “B.A.S.S. continues to elevate and grow competitive fishing. The organization is at the top of the game, and we’re confident in their abilities to take the ...

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Yamaha makes new management appointments

The Yamaha U.S. Marine Business Unit begins 2021 with several new management team appointments. Yamaha U.S. Marine Business Unit recently appointed Jonathon Burns as General Manager, Yamaha U.S. Marine Development and Business Planning Division, Ben Mallett as General Manager, Bennett Marine, Inc., and Scott Higgins as Division Manager, Yamaha Marine Supply Chain Management. “Though 2020 was an unexpected and challenging ...

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Yamaha Marine’s Technical School Partnership Program reaches 100 members

Yamaha Marine Technical School

The Yamaha Marine Technical School Partnership program (TSP) reached its 100th member milestone with the addition of Prince William Sound College in Valdez, Alaska. Developed in 2015, Yamaha’s TSP program aims to develop a stronger marine technician workforce through a certified curriculum, Yamaha systems access and product donations used in the classroom for hands-on training. "We know dealers need to recruit ...

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Josh Turner of Harbor View Marine completes Yamaha Marine Apprentice Program

Yamaha Marine tech apprentice

Harbor View Marine, in conjunction with Yamaha Marine, announced tthat Josh Turner successfully completed the Yamaha Marine Apprentice Program offered through Yamaha Marine University. YMAP pairs seasoned mentors in dealership service departments with novice technicians to help them learn the key skills they need to further develop their careers in the marine industry. Service Manager Robbie Lockhart served as Turner’s ...

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Race circuit offers unique spotlight to dealers, OEMs

By Adam Quandt Adrenaline pumping, hairpin turns, eyes set on finishing first — there’s something about the racing side of any sport that shines a special spotlight on whatever the activity may be. Pro Watercross — a non-profit organization — in the personal watercraft world is certainly no exception. Despite getting underway almost two months behind schedule — with cancellations, ...

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