The Yamaha U.S. Marine Business Unit begins 2019 with several important executive team and structural changes that will help the marine manufacturer/distributor realize its 2030 Vision, announced by Yamaha Motor Co., Ltd. last December. The changes will maximize synergies and strengths across the organization to better serve customers, dealers and boat builders.   “As we look to the year 2030 ...

Skeeter Boats announced that the company is an official boat sponsor of the all-new Major League Fishing (MLF) Bass Pro Tour and Bass Pro Championship. Nine professional anglers will run Skeeter boats during the 53 episodes airing on Discovery Channel, Sportsman Channel, CBS, and CBS Sports. All episodes are also available on-demand on MyOutdoorTV (MOTV).   “We are excited to ...

Based on the award-winning F25, Yamaha developed the new T25 in response to requests for lightweight, electronic fuel injected performance in a small, high-thrust configuration. “The new T25 has the best power-to-weight ratio of all high-thrust 25 horsepower outboards,” said Ben Speciale, Yamaha U.S. Marine Business Unit President. “If you have a small but heavy vessel to power, this outboard ...

Yamaha Marine Group announced today the end of its supply arrangement with Alumacraft, after attempts to continue the relationship were unsuccessful. On June 28, 2018, BRP U.S.A., Inc. (BRP), maker of Evinrude outboards, announced it had purchased Alumacraft and will make it part of a BRP entity. “To effectively support our valued dealers who may have existing orders for Yamaha-powered ...

Yamaha Marine Group and the Marine Retailers Association of the Americas recently announced they have joined forces to further foster marine dealership growth and success. To encourage dealer participation, Yamaha Marine plans to offer co-op funds to dealers for the first year of MRAA membership and/or co-op funds to become a Marine Industry Certified Dealership. By becoming members of MRAA, ...

Engineering and technology are pushing the outboard engine category on a trajectory toward even greater market domination Visitors to the Miami International Boat Show can be forgiven for feeling just a little snow blind this year.  While North America’s largest consumer boat show is always a place to spot emerging trends and glimpse the unusual, the overall consensus is that it ...

Earlier this year, Yamaha Marine announced it was dedicating substantial resources to Yamaha Marine University initiatives, including a much-anticipated apprenticeship program for developing skilled dealer technicians. Through a combination of technical training materials and hands-on training at Yamaha’s marine training headquarters in Pleasant Prairie, Wisc., as well as Yamaha Marine’s headquarters in Kennesaw, Ga., marine technicians will be empowered to ...

As more powerful marine engines are introduced, manufacturers don’t miss an opportunity to showcase their muscular propulsion product offerings. Here’s a quick recap of company announcements from this year’s Miami International Boat Show. Mercury Mercury Marine officially introduced its new V-6 FourStroke outboard family and the expansion of its SeaPro commercial line the evening prior to the show’s opening. The ...

Yamaha Marine Group has announced a new member of its V MAX SHO family for 2018, the V MAX SHO 90. The new addition is the smallest of the SHO family. “The new V MAX SHO 90 is the perfect power solution for boaters looking to replace an older two-stroke 90-horsepower outboard with the clean, quiet efficiency of a four-stroke,” said ...

Skeeter Boats announced the establishment of a new trailer factory. Skeeter Built trailers will provide 100 percent of Skeeter boat production starting in the third quarter of this year. As a part of the expansion, Skeeter will add up to 35 new employees who will be based in the 43,000-square-foot trailer factory in Kilgore, Texas. “The expansion into the boat ...