Tag Archives: Recreational Boating and Fishing Foundation

Recreational fishing and boating continues to reach new and diverse audiences according to a new industry study from the Recreational Boating & Fishing Foundation (RBFF). The 2021 Special Report on Fishing found that: 19.7 million females went fishing in 2020, a 10% participation increase in comparison with 2019. Youth and adolescent fishing skyrocketed last year, with 13.5 million youth ages 6 to 17 hitting the ...

Fifty-five million Americans age 6+ went fishing in 2020 according to preliminary data from the Recreational Boating & Fishing Foundation's (RBFF) 2021 Special Report on Fishing. These five million new and returning anglers, who are younger, more diverse and live in urban areas, represent 10% growth in fishing participation in 2020. In addition to overall participation gains, RBFF saw substantial ...

The Recreational Boating & Fishing Foundation (RBFF) announced the findings of a major national research study in partnership with global market-research firm IPSOS to provide the industry with insights for retaining and engaging the new audience surged amidst COVID-19. The study, titled Casting a Wide Net: Identifying New Anglers and Boaters and Determining Tactics for Retention, projects millions of new and ...

After a year filled with uncertainty and disruption, including the cancellation and postponement of many boating industry events and shows, NMMA president Frank Hugelmeyer shares his thoughts on the importance and future of boat shows: The unprecedented disruption from COVID-19 has been a blessing and curse for the recreational boating industry. On one hand, we have witnessed a remarkable shift ...

This summer, the recreational boating and fishing industry rallied together in support of a public service campaign to encourage consumers to take to the water, which yielded unparalleled results on many levels. The Get On Board campaign from Take Me Fishing and Discover Boating amplified the industry’s collective voice during a time when consumer interest in safe outdoor recreation was at an all-time high ...

The Recreational Boating & Fishing Foundation will open its 2021 grants cycle for the George H.W. Bush Vamos a Pescar Education Fund by October 31, 2020. The grants will provide key program funding to support local organizations nationwide in their initiatives to engage Hispanic Americans in fishing, boating, and conserving our waterways.  A record breaking number of Hispanic Americans — a total of 4.4 million — ...

By David Gee “I only work so I can afford the amount of fishing required to forget about work.” –Will Rogers Actor, cowboy, humorist and social commentator Will Rogers said that 100 years ago, but I think he would be pretty happy with the state of fishing today.   For the 10th year in a row, the Outdoor Foundation and ...

Senator Roger Wicker (R-MS) and Congressman Trent Kelly (R-MS-1) visited NauticStar Boats (NauticStar) for a manufacturing tour and to discuss recreational fishing and boating industry priorities with new NauticStar president Scott Womack. NauticStar, based in Amory, Miss., employs 250 people in its more than 200,000-square-foot manufacturing facility. Along the tour, Senator Wicker and Congressman Kelly met NauticStar employees and saw ...

In under two months, a collaborative marketing campaign from Take Me Fishing and Discover Boating has reached an audience of more than 640 million. Launched June 15, the Get On Board campaign is a joint effort between the Recreational Boating and Fishing Foundation (RBFF), Marine Retailers Association of the Americas (MRAA) and the National Marine Manufacturers Association (NMMA) to help more Americans experience the restorative health ...

The Recreational Boating & Fishing Foundation (RBFF) recently announced the addition of two new members to its Board of Directors. Ellen Bradley, National Marine Manufacturers Association (NMMA) Chief Brand Officer and Bob Ziehmer Bass Pro Shops Senior Director of Conservation, will bring a wide range of expertise as RBFF pushes for its 60 in 60 goal. “With the challenges the boating ...