Tag Archives: MRAA

MRAA partners with J.D. Power for market insights

The Marine Retailers Association of the Americas (MRAA) has announced a new data-driven partnership with J.D. Power – Specialty Vehicles. This collaboration between J.D. Power and the MRAA will report quarterly market insights and analysis, which may include data such as average retail value by boat type and model year, most researched brands, top researched model years by boat category, ...

Read More »

MRAA awards 2022 scholarships

MRAA

Five scholarships were awarded by the MRAA Educational Foundation at the Marine Retailers Association of the Americas Award’s Luncheon at Dealer Week on Dec. 7, in Austin, TX. The Kevin Lodder Scholarship, The Duane Spader Leadership Scholarship and three MTA Technical Scholarships were awarded by the organization.   Kevin Lodder Scholarship   Kirsty Stevens, Owner and Office Manager of Grand ...

Read More »

Discover Boating campaign brings in new boaters

Last spring, Discover Boating set out to engage the next generation of boaters while continuing to retain newcomers and legacy boaters through its ‘See You Out Here’ campaign. Supported by a comprehensive marketing strategy, the campaign made an impact in attracting younger, more diverse boaters as demonstrated by the 145% increase in website visitors ages 18-44 and 31% increase in female users compared to ...

Read More »

Discover Boating to launch Boat Finder app for 2023 shows

As NMMA’s full lineup of consumer boat and sport shows launch in January under Discover Boating, each will feature the brand’s identity, extending digitally to provide a more connected experience for attendees and exhibitors with the launch of the Discover Boating Boat Finder. This enhanced, added-value tool – for both consumers and the industry – empowers customers to begin the boat-shopping ...

Read More »

Embracing sustainability

Manufacturers By Adam Quandt Sustainability is certainly not a new notion to our world; however, the idea of sustainability and operating business sustainably has gained more and more momentum over the last few years, especially as we look at the recreational boating industry of both today and the future. “Innovation is alive and well in the recreational boating community. We’re ...

Read More »

Discover Boating partners with ESPN

As part of the 2022 marketing campaign, Discover Boating, powered by NMMA and MRAA, is partnering with media that align with the brand’s traditional, growth and emerging audiences to amplify the joys of boating and generate interest and awareness. With a strong interest in sports being a common thread across Discover Boating’s target audiences, one of these partners is top sports ...

Read More »

MRAA opens 2022 Dealer Week registration

MRAA logo

As marine dealership teams navigate continual disruption in the market place, switching from an environment where boat pre-orders were stacking up to one where inflation, interest rates and fuel prices are causing boat sales to slow, it’s critical that dealership leaders re-establish a strong foundation for their business to find success in the uncertainty ahead. To help dealerships formulate these ...

Read More »

Discover Boating to host industry webinar

Discover Boating, powered by NMMA and MRAA, will be hosting a webinar on Thursday, Aug. 4, to learn more about its latest marketing campaign, “See You Out Here,” and how it’s working to attract the next generation of boaters while helping retain the influx of new boaters we’ve seen the past couple of years. The 60-minute webinar will outline the ...

Read More »

100% of MRAA Board contributes to BoatPAC

The Marine Retailers Association of the Americas is proud to announce today that 100 percent of the MRAA Board of Directors has contributed to BoatPAC, the federal political action committee representing the recreational boating industry. The joint PAC fund of the MRAA, the National Marine Manufacturers Association (NMMA) and the Association of Marina Industries (AMI), BoatPAC’s mission is to support ...

Read More »

NMMA releases demographic research

In partnership with agency partner, Cutwater, NMMA and MRAA conducted research that looked at the feelings and mindset of long-time boat owners, first-time boat owners and potential boat owners to be, their interests and key demographics. “We knew we couldn’t simply profile today’s boat owners to find the next generation. Given the shifts post-pandemic, and the overall cultural and demographic shifts ...

Read More »