Tag Archives: MRAA

MRAA: Delaware ‘Right to Repair’ Bill to exempt marine equipment

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The Marine Retailers Association of the Americas and the Coalition Opposed to Illegal Tampering have made progress in Delaware after meeting with state legislators to inform them of the potential harms right to repair legislation could have on marine and related industries. An amendment to the bill, filed by Rep. Valerie Longhurst, will exempt marine equpment from potentilaly hazardous right ...

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Get On Board Campaign kicks off during National Fishing and Boating Week

The Recreational Boating & Fishing Foundation (RBFF), the National Marine Manufacturers Association (NMMA), and the Marine Retailers Association of the Americas (MRAA) announced the Get On Board consumer marketing campaign will launch during National Fishing & Boating Week, June 5-13. After a historic year with record sales and participation in boating and fishing, the 2021 industry-wide campaign will focus on retaining the recent surge of newcomers, ...

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MRAA reports success of MICD marketing campaign

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The Marine Retailers Association of the Americas announces that its recent MRAA Marine Industry Certified Dealership program campaign as part of its partnership with Bonnier Corporation was an overwhelming success, capturing nearly 800,000 total impressions. “Our campaign partnership with Bonnier focused on informing consumers, especially the hundreds of thousands of new boaters out there, about Certified Dealers and how they ...

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Profiles in leadership: Natalie Briggs Carlson

By Wanda Kenton Smith From her earliest years playing on boats at Wayzata Marine in Wayzata, Minn., to dusting, stocking shelves and handling administrative duties as a teen, to moving into key roles managing inventory and selling parts and accessories, Natalie Briggs Carlson was always immersed in her family’s boating business. After marriage, she relocated with her husband to Austin, ...

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Get On Board boating and fishing campaign extended

Get On Board campaign launches

The National Marine Manufacturers Association, the Recreational Boating & Fishing Foundation, and the Marine Retailers Association of the Americas are continuing their collaboration on the industry-wide Get On Board consumer marketing campaign. The program is aimed at recruiting and retaining new participants during the upcoming fishing and boating season. “Fishing and boating have become important mainstays for consumers to keep up ...

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NMMA, RBFF and MRAA call for input on retention needs

NMMA, RBFF, MRAA Survey

With a surge in new boating and fishing participants in 2020, it is essential to ensure newcomers embrace fishing and boating for years to come. NMMA, RBFF and MRAA have compiled a five-minute survey to help guide and prioritize items for a retention toolkit to support your customer engagement and retention efforts in 2021.  While NMMA, MRAA and RBFF have customer engagement ...

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MRAA names 2021 Board of Directors

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The Marine Retailers Association of the Americas announced its Board of Directors for 2021, including new chairman, Rob Soucy, President of Port Harbor Marine. Soucy has served on the MRAA Board of Directors since 2006, most recently as the MRAA Vice Chairman. He replaces Joe Hoffmaster, owner of Hoffmaster’s Marina, who served two years as the Chairman and now moves ...

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MRAA launches Training ‘N’ Tactics educational series

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The Marine Retailers Association of the Americas announced that it will launch a new monthly educational series, Training ‘N’ Tactics (or “TNT” for short), to provide training and foster team development for member dealers. “This new monthly series is designed as a turnkey way for members to introduce a training curriculum in their dealerships,” said Matt Gruhn, MRAA President. “Our ...

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NMMA, RBFF + MRAA need input on 2021 retention needs

NMMA Survey

With a surge in new boating and fishing participants in 2020, it is essential to ensure newcomers embrace fishing and boating for years to come. NMMA, RBFF and MRAA have compiled a five-minute survey to help guide and prioritize items for a retention toolkit to support your customer engagement and retention efforts in 2021.  While NMMA, MRAA and RBFF have customer engagement ...

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Sea Tow’s Kristen Frohnhoefer named Darlene Briggs Marine Woman of the Year

Sea Tow president named Darlene Briggs Marine Woman of the Year

Kristen Frohnhoefer, president of Sea Tow Services International, has been named the Darlene Briggs Marine Woman of the Year by the Marine Retailers Association of the Americas (MRAA) Educational Foundation. Frohnhoefer received the prestigious award during the virtual version of MRAA’s 2020 Dealer Week. The Darlene Briggs Marine Woman of the Year Award is named after the late Darlene Briggs ...

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