Tag Archives: MRAA

MRAA opens 2022 Dealer Week registration

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As marine dealership teams navigate continual disruption in the market place, switching from an environment where boat pre-orders were stacking up to one where inflation, interest rates and fuel prices are causing boat sales to slow, it’s critical that dealership leaders re-establish a strong foundation for their business to find success in the uncertainty ahead. To help dealerships formulate these ...

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Discover Boating to host industry webinar

Discover Boating, powered by NMMA and MRAA, will be hosting a webinar on Thursday, Aug. 4, to learn more about its latest marketing campaign, “See You Out Here,” and how it’s working to attract the next generation of boaters while helping retain the influx of new boaters we’ve seen the past couple of years. The 60-minute webinar will outline the ...

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100% of MRAA Board contributes to BoatPAC

The Marine Retailers Association of the Americas is proud to announce today that 100 percent of the MRAA Board of Directors has contributed to BoatPAC, the federal political action committee representing the recreational boating industry. The joint PAC fund of the MRAA, the National Marine Manufacturers Association (NMMA) and the Association of Marina Industries (AMI), BoatPAC’s mission is to support ...

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NMMA releases demographic research

In partnership with agency partner, Cutwater, NMMA and MRAA conducted research that looked at the feelings and mindset of long-time boat owners, first-time boat owners and potential boat owners to be, their interests and key demographics. “We knew we couldn’t simply profile today’s boat owners to find the next generation. Given the shifts post-pandemic, and the overall cultural and demographic shifts ...

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Discover Boating sees increase in younger web traffic

In the last two years of extraordinary consumer demand for boating and outdoor recreation, Discover Boating, powered by the NMMA and Marine Retailers Association of the Americas (MRAA), saw its site traffic surge, reaching more than 5 million unique visitors for the first time in the brand’s history. And, while the industry is seeing a normalizing of new boat sales through Q1 2022 ...

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MRAA partners with Boat Trader for Certified Dealers

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The Marine Retailers Association of the Americas announced its expansion of offerings for Marine Industry Certified Dealership (MICD) Program participants through its strategic partnership with Boat Trader. The new benefit includes banner ads for MRAA Certified Dealers on Boat Trader, the largest online boating marketplace in America, who are also Boat Trader members. The banners will be paired with dealer ...

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Discover Boating launches ‘See You Out Here’ campaign

Discover Boating, powered by the NMMA and Marine Retailers Association of the Americas (MRAA), launched this month its new campaign, ‘See You Out Here’ across the U.S. and Canada. The campaign invites boaters of all backgrounds to explore life in, on, and under the water and in addition to its traditional run throughout spring and summer, will be extended year-round as ...

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MRAA focuses on recruiting, hiring in April

The Marine Retailers Association of the Americas, as part of its ongoing monthly dealership development Spotlight initiative, has unveiled its latest package of information and tools dedicated to helping marine retailers improve their business. For April, the Association has included workforce resources and education to help marine retailers with recruiting and hiring. “We know that recruiting and hiring new employees ...

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Water safety remains top priority for MN legislative session

The Minnesota House of Representatives Committee on Transportation Finance and Policy convenes Tuesday, March 22, for a hearing on HF3787, legislation which would expand upon the state’s existing youth boater education requirements. The hearing marks the fourth hearing in four weeks’ time for the companion bills SF3392 and HF3787, indicating there is strong support within the legislature for increased boating ...

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MRAA submits formal recommendations to ‘America the Beautiful’ Initiative

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The Marine Retailers Association of the Americas and 44 other members of the Hunt Fish 30x30 Coalition submitted formal comments to the Federal Register regarding the American Conservation and Stewardship Atlas (Atlas), a key component of the Biden Administration’s “America the Beautiful” Initiative, also referred to as “Thirty by Thirty.” The recommendations urge the Administration to identify the lands and ...

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