Tag Archives: MRAA

Industry’s ‘Get On Board’ campaign signals success

Get On Board campaign launches

In under two months, a collaborative marketing campaign from Take Me Fishing and Discover Boating has reached an audience of more than 640 million. Launched June 15, the Get On Board campaign is a joint effort between the Recreational Boating and Fishing Foundation (RBFF), Marine Retailers Association of the Americas (MRAA) and the National Marine Manufacturers Association (NMMA) to help more Americans experience the restorative health ...

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MRAA launches Virtual Business Development Center

MRAA logo

In an environment where dealers are seeing unprecedented levels of activity and struggling to keep up, one area that can get missed is post-sale follow-up. To solve that issue and promote strong relationships with customers after the sale, MRAA announced its new Virtual Business Development Center (vBDC) for dealerships. Business Development Centers, which have grown in popularity in the marine ...

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‘Get On Board’ campaign offers new social toolkit content

Discover Boating has updated its online toolkit with new visual assets, including a new boating video and social content for industry stakeholders to help amplify the "Get On Board" campaign launched in conjunction with Take Me Fishing. The movement and organization asks the industry to join together and keep boating and fishing top of mind during these last days of summer while also providing ...

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NMMA, MRAA form strategic partnership to expand Discover Boating

NMMA and MRAA today announced the merger of Grow Boating, Inc. into NMMA as part of a redefined strategic partnership between the two organizations. In addition, NMMA in Canada will work with the U.S.-based NMMA and MRAA to develop coordinated campaigns supporting a more unified North American brand.The efforts are designed to better-amplify and expand Discover Boating as the marine ...

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Get On Board webinar this Wednesday

Get On Board campaign

As COVID-19 continues to wear on Americans’ mental health, Discover Boating and Take Me Fishing™ launched a new public service campaign called Get On Board to raise awareness about the wellness benefits of boating and fishing. NMMA invites all members to join the Get On Board and #TheWaterIsOpen movement. A complimentary webinar is happening this Wednesday, July 15 at 2p.m. EST for partners to learn all about the campaign ...

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MRAA launches customer experience education series

Operation Keep Your Customers Boating

With first-time boat buyers flocking to boat purchases in record numbers and overwhelming dealers across North America, the buying and ownership experience is at risk. With this in mind, the Marine Retailers Association of the Americas has announced a new education series of insights and resources designed to help dealership teams deliver world-class customer experiences. MRAA’s “Operation: Keep Your Customers ...

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NMMA and MRAA release new COVID-19 resource

NMMA and MRRA release COVID-19 resource

MRAA and NMMA have partnered to release a new state retail reopening tracking document, which serves as a quick guide to retail guidelines by state. This new resource will be updated weekly and include the current phase for the state, what the parameters are for expanding businesses and where you can read the guidelines for retail operations. The latest document ...

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MRAA opens 2020 Dealer Week registration

The Marine Retailers Association of the Americas opened dealer registration for Dealer Week 2020, to be held Dec. 8-11 in Austin, Texas. Dealer Week is a three-and-a-half day educational and networking event designed to give dealers insights, strategies, best practices and business solutions to help them strengthen their businesses. The annual conference of the MRAA, Dealer Week has hosted as ...

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South Florida digital agency partners with MRAA for COVID-19 webinar

NMMA webinar

Harry Casimir, CEO of ATILUS and Boat Marketing Pros, is partnering with the Marine Retailers Association of America (MRAA) to host a webinar titled “COVID-19 Recovery: SEO Tactics For Your Marine Industry Business." The webinar will be about digital marketing tactics to focus on during and after the Covid-19 pandemic. Boat dealerships and businesses in the marine industry have an ...

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MRAA, MTAs publish boat dealer guide to operating safely

MRAA logo

The Marine Retailers Association of the Americas, along with trade association partners from across the marine industry, released a 58-page publication aimed at helping boat businesses operate safely in a new marketplace concerned with the COVID-19 health crisis. The publication, titled “Guide to Operating Your Boat Business Safely,” provides a manual for running an organization that is safe for employees, ...

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