Tag Archives: Marketing

MarineMax recognized by the American Advertising Federation of Tampa Bay

MarineMax recently received recognition in the 2023 Tampa Bay American Advertising Awards which gives the highest accolades to the area's finest marketing agencies, brands, and students. The Clearwater-based MarineMax marketing team won seven awards in total.  Local Gold ADDY for the following:•    Lifestyles Magazine (Art Direction - Single)•    Aquila 70 Luxury Brochure (Catalog)•    Aquila 70 Luxury Brochure (Brochure) Local Silver ...

Read More »

MMA announces 2022 Neptune Award winners

Marine Marketers of America (MMA), the voice for marketing professionals in the recreational marine industry, has announced this year’s winners of its 2022 Neptune Awards. The awards were announced during a cocktail reception on February 15 at this year’s Discover Miami International Boat Show (MIBS). An esteemed committee of creative professionals judged entries across 22 different categories covering a full ...

Read More »

Shifting marketing strategies for the year ahead

By Wanda Kenton Smith While some industries took a beating during COVID, many in the outdoor power and marine space were clobbered by unprecedented product demand. While sales and profits spiked, retailers grappled with the challenge of inventory limitations, associated supply chain and manufacturing production slowdowns.    As we venture into 2023, the cycle has shifted, inventory is building and ...

Read More »

How to make your brand irresistible

Mark Overbye headshot

By Mark Overbye I want one. A flamethrower. Not sure why, I guess I’m intrigued by how they came to be.  There’s a guy over there I’d really like to start on fire. Too far away to use a match. If he sees me approaching he may not ignite while he’s running away. So it’s best to be further away. The element of surprise ...

Read More »

Making the most of your online dealership profile

By Matt Sellhorst What is one of the first things people do when they are shopping for a new boat? What do they do after talking to your salesperson or seeing a boat listing from your dealership? The answer: they google “Boat Dealers Near Me” or the name of your dealership. What will your potential future clients find when they ...

Read More »

Solve your SEO troubles by answering your customers’ questions

By Sarah Prellwitz If you’re struggling with your website’s SEO, you’re not alone. A HubSpot survey revealed the top three challenges for SEO in 2022 are 1) staying up to date on changes to search engine algorithms, 2) ranking highly in search results and 3) identifying useful keywords. These challenges aren’t surprising – because they aren’t new. Brands have struggled ...

Read More »

Boat Trader kicks off summer campaign

Boat Trader logo

Boat Trader, America’s largest boating marketplace, today announced the launch of its ‘My Stomping Grounds’ campaign, inviting boaters to share videos and photos for a chance to be featured in an upcoming episode of its award-winning series, Stomping Grounds. The campaign will run through the rest of the year across Boat Trader’s digital channels and is inspired by the diversity ...

Read More »

How will you handle a slow down in demand?

By Matt Sellhorst As a dealership owner or marketing expert, are you monitoring Google Trends for “Boats for Sale” or “Your Style of Boats for Sale.” This can be an outstanding tool for seeing demand trends in the industry and it’s obviously slowing. We knew this would happen, the question is, how will you and your team respond? With this ...

Read More »

Marine Marketers of America announce 2022 leadership team

Marine Marketers of America

Marine Marketers of America (MMA), the voice for marketing professionals in the recreational marine industry, announced today the election of new officers and the appointment of new board members. Courtney Chalmers, vice president of marketing for Boats Group, will continue her role as president of the association. Abbey Heimensen, vice president of marketing for MarineMax, has been elected as MMA’s ...

Read More »

Keep your digital brand recognizable for your shoppers

By Sarah Prellwitz If you manage multiple store locations for your dealership, you understand the importance of maintaining a consistent brand experience across all locations. After all, it doesn’t bode well for your brand’s reputation if customers have a vastly different experience when they visit another location. The expectation for brand continuity extends to your online presence. Odds are, your ...

Read More »