Tag Archives: Marketing

Priority One announces new look, tools and tech

Priority One Financial Services, a full-service finance company offering flexible, business-forward finance and insurance solutions for marine and RV dealers, recently unveiled a new brand and website. “Meet the Priority One of today,” said Heather Mariscal, Priority One president. “We’re excited to have a brand that clearly articulates the quality, trust, innovation and excellence that our dealers receive in partnership ...

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Rollick, Synchrony expand powersports partnership

Rollick Inc., a relationship marketing technology provider for Marine, Powersports, and RV dealers and manufacturers, announced an expanded partnership with Synchrony (NYSE: SYF), a consumer financial services company.   The two companies launched the Synchrony Loan Rebate Offer pilot program through Rollick’s dealer website widget and the GoRollick Marketplace platform in June 2020. Leading up to the national expansion on July 1, 2021, Rollick offered thousands of shoppers an invitation to apply for Synchrony’s installment loan product throughout the ...

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A few random thoughts as fall approaches

By Matt Sellhorst With summer winding down, school back in session and so on many of us are getting back to more “normal routines.” Hopefully we are getting back to a more normal life all the way around, because these past 18 months I know I’ve felt out of sorts at times. Maybe you can relate, if you’ve had the ...

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Are you delivering top-notch customer service?

By Matt Sellhorst Your sales are through the roof. Margins are up due to insane demand and stunted supply. Your service department is busier than ever, even if some parts and materials are harder to come by. The question is, are you doing an outstanding job taking care of your clients across the entire dealership to ensure they continue as ...

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How can you improve online marketing? Make it personal

By Ezequiel Arredondo Are you struggling to connect with your online audience? Does it seem as though even the most carefully crafted ads fall short of achieving your marketing goals? If your ad campaign ROI isn’t where you need it to be, take a long, hard look at who is seeing your ads and whether your ad content fulfills the ...

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Inventory is low, low, low…Now what?

By Matt Sellhorst Here’s a conversation a serious boat buyer shared with me the other day: He was searching for a 22- to 24-foot tri-toon with 150hp in a few of the mid-price range brands in the Midwest. As you can imagine, his search was coming up empty in an effort to get on the water this summer. A particular ...

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Make the most of customers’ micro-moments

By Ezequiel Arredondo Have you noticed in the last year how we seem to use our phones and other digital devices much more frequently? Last year’s surge in digital usage has resulted in our digital interactions becoming more fragmented and sporadic. But did you know that many of these seemingly meaningless interactions are opportunities to connect with motivated buyers? These ...

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How to start planning for 2022 and beyond?

By Matt Sellhorst If you’ve studied successful companies and businesspeople, you may recognize this story. Back in the earlier days of Amazon, founder Jeff Bezos shared the following when talking about how he plans the direction for the company who at the time was focused on book sales (remember those days?):  I very frequently get the question: “What’s going to ...

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NMMA ramping up PR efforts ahead of peak boating season

The NMMA has been ramping up PR efforts ahead of peak boating season, working with news outlets nationwide to keep recreational boating top of mind. This week’s news coverage in high profile outlets, such as Car & Driver and the business and tech go-to source The Hustle, plus pickup from last week’s CNBC profile piece generated more than 200 earned media placements, nearly $200K in ...

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Boat Trader tours America’s boating towns in new video series

Boat Trader logo

Boat Trader recently announced the launch of its new video series titled, Stomping Grounds, a documentary-style series on YouTube that explores our nation's waterways and cherished boating towns. The series sets out to uncover unique cultures, histories and traditions, and capture the boating stories behind them. Released everywhere on social media, Boat Trader debuted the official trailer and initial full-length episode. Stomping Grounds' first ...

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