Tag Archives: Marketing

Are you delivering top-notch customer service?

By Matt Sellhorst Your sales are through the roof. Margins are up due to insane demand and stunted supply. Your service department is busier than ever, even if some parts and materials are harder to come by. The question is, are you doing an outstanding job taking care of your clients across the entire dealership to ensure they continue as ...

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How can you improve online marketing? Make it personal

By Ezequiel Arredondo Are you struggling to connect with your online audience? Does it seem as though even the most carefully crafted ads fall short of achieving your marketing goals? If your ad campaign ROI isn’t where you need it to be, take a long, hard look at who is seeing your ads and whether your ad content fulfills the ...

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Inventory is low, low, low…Now what?

By Matt Sellhorst Here’s a conversation a serious boat buyer shared with me the other day: He was searching for a 22- to 24-foot tri-toon with 150hp in a few of the mid-price range brands in the Midwest. As you can imagine, his search was coming up empty in an effort to get on the water this summer. A particular ...

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Make the most of customers’ micro-moments

By Ezequiel Arredondo Have you noticed in the last year how we seem to use our phones and other digital devices much more frequently? Last year’s surge in digital usage has resulted in our digital interactions becoming more fragmented and sporadic. But did you know that many of these seemingly meaningless interactions are opportunities to connect with motivated buyers? These ...

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How to start planning for 2022 and beyond?

By Matt Sellhorst If you’ve studied successful companies and businesspeople, you may recognize this story. Back in the earlier days of Amazon, founder Jeff Bezos shared the following when talking about how he plans the direction for the company who at the time was focused on book sales (remember those days?):  I very frequently get the question: “What’s going to ...

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NMMA ramping up PR efforts ahead of peak boating season

The NMMA has been ramping up PR efforts ahead of peak boating season, working with news outlets nationwide to keep recreational boating top of mind. This week’s news coverage in high profile outlets, such as Car & Driver and the business and tech go-to source The Hustle, plus pickup from last week’s CNBC profile piece generated more than 200 earned media placements, nearly $200K in ...

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Boat Trader tours America’s boating towns in new video series

Boat Trader logo

Boat Trader recently announced the launch of its new video series titled, Stomping Grounds, a documentary-style series on YouTube that explores our nation's waterways and cherished boating towns. The series sets out to uncover unique cultures, histories and traditions, and capture the boating stories behind them. Released everywhere on social media, Boat Trader debuted the official trailer and initial full-length episode. Stomping Grounds' first ...

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Want to strengthen your customer service? Use social media

By Ezequiel Arredondo We’ve said it before, and we’ll gladly say it again: Shoppers contact your dealership to shop for boat models, but they stay for the customer service. As the buying process becomes increasingly digital, how does this impact dealers’ approach to serving their customers? It turns out consumers have an increased expectation for boat dealers to provide digital ...

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Create better customer connections through emotional marketing

By Ezequiel Arredondo The term “emotional marketing” does not do justice to the persuasive power that this marketing tactic grants your dealership. While it may sound very heartfelt—and it certainly can be, if that’s your goal—emotional marketing pertains to any type of persuasive messaging that’s used to tap into people’s emotions and form a connection. Over the years, studies have ...

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