Tag Archives: Marketing

Increase your ROI by optimizing your online showroom

By Pete Batten Imagine a customer walks into your dealership showroom and there are no units on display. Do you think that customer will still make a purchase? Probably not. So, what about your online showroom? Today most consumers begin the shopping process on the internet, browsing images of units before they ever visit the dealership, which is why it’s ...

Read More »

Winning with YouTube video ads: What you need to know

By Matt Sellhorst Have you ever watched a YouTube video while researching a major purchase? Video is one of the best tools for those early stages in the educational spectrum of a boat buyer.  Now, what if you could show your video ad to those people watching videos that are likely in boat shopping mode? With more and more people ...

Read More »

Your best marketing strategy

(Hint: it may not be what you think, or maybe it will) By David Gee We are all constantly inundated with news of the next new marketing strategy, or strategies. And you would think an article with the headline about your best marketing strategy would be about the latest, greatest, platform or program. Perhaps augmented or virtual reality? Maybe phigital ...

Read More »

Ocean Marketing celebrates 50 years

Manufacturers representative firm Ocean Marketing is celebrating 50 years of service this year. Founded in Boxford, Mass. in 1970, today Ocean is headquartered in Guilford, Conn. and represents many of the marine industry’s leading equipment and accessories manufacturers up and down the east coast of the US, some for more than 35 years. Ocean president and CEO John Thommen acquired ...

Read More »

A dictionary for more sales

By Matt Sellhorst Words have power. The power of words can change over time. For example, if I said Corona just a few months ago, what would pop into your head? A sandy beach, a lime and a beer, right? Now, what pops into your head? As a write this, even my 6-year-old girl Emery would say “the virus.” This ...

Read More »

Marketing strategies for growth: Changes to Google making an impact

Joe Iribarren, Beyond Creative

By Joe Iribarren These are hard times for many businesses across the globe, including obviously boat dealers. Local governments are forcing some to close completely, some are open for parts and service alone, others are selling virtually, and so on. Regardless of your particular situation, everyone is trying to figure out how to adapt to this ever-changing landscape quickly. I ...

Read More »

Marketing strategies for growth: Tackling down times

Why an economic downturn is not  the time to cut back on your marketing By David Gee When was the last time you relied on your gut instinct, or intuition, to guide you or make a decision? When this sixth sense kicks in it creates a primal, immediate response and understanding. There’s no need to think something over or solicit ...

Read More »

Boating and fishing industries unite for summer marketing

Today, RBFF and NMMA announced the creation of an industry-wide marketing campaign to launch this summer as states start to relax stay-at-home restrictions. With the industry working to rebuild coming out of COVID-19-related quarantine, the campaign will share the restorative power of recreational boating and fishing at a time when the wellbeing of Americans is front and center. “Consumer insights show ...

Read More »

Marketing strategies for growth: Want more sales? Tell better stories

By David Gee Stories and sales go together. Stories connect us. They can be your differentiator in a crowded, chaotic, commoditized marketplace. That’s because your story is unique. No one else has your founding myth, your organization’s DNA. Stories will help your current or potential clients and customers listen longer and buy quicker. But you – or your products or ...

Read More »