Tag Archives: Marketing

How will you handle a slow down in demand?

By Matt Sellhorst As a dealership owner or marketing expert, are you monitoring Google Trends for “Boats for Sale” or “Your Style of Boats for Sale.” This can be an outstanding tool for seeing demand trends in the industry and it’s obviously slowing. We knew this would happen, the question is, how will you and your team respond? With this ...

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Marine Marketers of America announce 2022 leadership team

Marine Marketers of America (MMA), the voice for marketing professionals in the recreational marine industry, announced today the election of new officers and the appointment of new board members. Courtney Chalmers, vice president of marketing for Boats Group, will continue her role as president of the association. Abbey Heimensen, vice president of marketing for MarineMax, has been elected as MMA’s ...

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Keep your digital brand recognizable for your shoppers

By Sarah Prellwitz If you manage multiple store locations for your dealership, you understand the importance of maintaining a consistent brand experience across all locations. After all, it doesn’t bode well for your brand’s reputation if customers have a vastly different experience when they visit another location. The expectation for brand continuity extends to your online presence. Odds are, your ...

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MMA names 2022 Neptune Award winners

Marine Marketers of America (MMA), the exclusive association for those engaged in marine industry marketing activities, today announced recipients of the 2021 Neptune Awards for marine marketing excellence against the backdrop of the Miami International Boat Show. The award program, now in its 14th year, honors creative concepts, campaigns and initiatives from across all sectors of the marine industry ecosystem. ...

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2021 Best in Class: Best Marketing

Nautical VenturesFort Lauderdale, Fla. Traditional and ordinary are two words that could never be used to explain the marketing efforts at Nautical Ventures. This Fort Lauderdale-based dealership group is all about standing out from the rest of the crowd and showing the world what having fun on the water is all about. With nine locations across Florida representing almost 20 ...

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Priority One announces new look, tools and tech

Priority One Financial Services, a full-service finance company offering flexible, business-forward finance and insurance solutions for marine and RV dealers, recently unveiled a new brand and website. “Meet the Priority One of today,” said Heather Mariscal, Priority One president. “We’re excited to have a brand that clearly articulates the quality, trust, innovation and excellence that our dealers receive in partnership ...

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Rollick, Synchrony expand powersports partnership

Rollick Inc., a relationship marketing technology provider for Marine, Powersports, and RV dealers and manufacturers, announced an expanded partnership with Synchrony (NYSE: SYF), a consumer financial services company.   The two companies launched the Synchrony Loan Rebate Offer pilot program through Rollick’s dealer website widget and the GoRollick Marketplace platform in June 2020. Leading up to the national expansion on July 1, 2021, Rollick offered thousands of shoppers an invitation to apply for Synchrony’s installment loan product throughout the ...

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A few random thoughts as fall approaches

By Matt Sellhorst With summer winding down, school back in session and so on many of us are getting back to more “normal routines.” Hopefully we are getting back to a more normal life all the way around, because these past 18 months I know I’ve felt out of sorts at times. Maybe you can relate, if you’ve had the ...

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Are you delivering top-notch customer service?

By Matt Sellhorst Your sales are through the roof. Margins are up due to insane demand and stunted supply. Your service department is busier than ever, even if some parts and materials are harder to come by. The question is, are you doing an outstanding job taking care of your clients across the entire dealership to ensure they continue as ...

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