Tag Archives: Marketing

YESSSS appoints North American marketing director

YESSSS, a marketing and business consultancy firm in the marine industry, continues to expand with the appointment of Eve Verberne heading the North American market. As marketing director for the North American market, Verberne’s primary role will be to help lead the marketing management services provided to the company’s diverse portfolio of clients within the marine industry.“As our business continues ...

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Marine Marketers of America seek 2023 Neptune Award nominations

Marine Marketers of America

Marine Marketers of America (MMA) is now accepting entries for the 2023 Neptune Awards competition, the most prestigious recognition program of marketing communications for marine marketers in North America.   The annual contest, now in its 16th year, is open to any company or organization producing and publishing marine industry marketing work between Jan. 1-Dec. 9, 2023. Entries will be accepted through ...

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Discover Boating launches enhanced Boat Finder

With the 2024 Discover Boating boat show season on the horizon, Discover Boating is launching an enhanced version of its Boat Finder tool. This free tool, exclusive to Discover Boating boat show brands, features a new design and layout to drive more shoppers to boat brands and dealers. As part of this new design, all participating boat brands will receive ...

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Lenco debuts new brand identity

Lenco, designer and manufacturer of trim tabs, actuators, hatch lifts and accessories, announced a brand refresh. Encompassing a new logo, tagline and brand pillars, the new identity signifies a shift into a more modern version of the Lenco brand as it continues to develop top-quality products for the marine industry that meet the needs of consumers. “It is a very ...

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Welcome on the water

women fishing

By Jamie Stafford The recreational marine industry often centers around building relationships with people and earning trust through generations of good business practice. Yet, at the end of the day, it’s still that: business. Building those relationships is nearly impossible if no one knows about your business. Marketing is often seen as something ubiquitous, but that doesn’t mean it should ...

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Discover Boating hosts immersive press event in Charleston

Earlier this month, Discover Boating, in partnership with Progressive Insurance, hosted an immersive press event in Charleston, S.C. with national consumer lifestyle media and content creators participating in a variety of boating activities to generate boating-related content and stories.  During the three-day event, attendees took to the water to learn safety basics from expert captains and local pros on the picturesque waterways of ...

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How to create successful listings that generate sales

By Nicole Schantz With summer in full swing, many anglers and boat enthusiasts are shopping for their next boat. It’s important that your dealership creates appealing listings that capture the attention of potential buyers and turn them into promising connections and leads that will ultimately generate sales. Boatline, an online marketplace for buying and selling boats, recently analyzed over 189,000 ...

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YESSSS announces joint CEO

YESSSS, a business and marketing consultancy firm in the marine industry, announced the appointment of Chris Baird as joint CEO alongside Nona Pedersen.Baird brings a wealth of experience and expertise to the YESSSS team from his 30 years in the marine industry, which has included expanding marine businesses through four major recessions. He got his start in the Whitsunday Islands ...

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How to make your brand irresistible

Mark Overbye headshot

By Mark Overbye I want one. A flamethrower. Not sure why, I guess I’m intrigued by how they came to be.  There’s a guy over there I’d really like to start on fire. Too far away to use a match. If he sees me approaching he may not ignite while he’s running away. So it’s best to be further away. The element of surprise ...

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MarineMax recognized by the American Advertising Federation of Tampa Bay

MarineMax recently received recognition in the 2023 Tampa Bay American Advertising Awards which gives the highest accolades to the area’s finest marketing agencies, brands, and students. The Clearwater-based MarineMax marketing team won seven awards in total.  Local Gold ADDY for the following:•    Lifestyles Magazine (Art Direction – Single)•    Aquila 70 Luxury Brochure (Catalog)•    Aquila 70 Luxury Brochure (Brochure) Local Silver ...

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