Tag Archives: Marketing

Making the most of your online dealership profile

By Matt Sellhorst What is one of the first things people do when they are shopping for a new boat? What do they do after talking to your salesperson or seeing a boat listing from your dealership? The answer: they google “Boat Dealers Near Me” or the name of your dealership. What will your potential future clients find when they ...

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Solve your SEO troubles by answering your customers’ questions

By Sarah Prellwitz If you’re struggling with your website’s SEO, you’re not alone. A HubSpot survey revealed the top three challenges for SEO in 2022 are 1) staying up to date on changes to search engine algorithms, 2) ranking highly in search results and 3) identifying useful keywords. These challenges aren’t surprising – because they aren’t new. Brands have struggled ...

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Boat Trader kicks off summer campaign

Boat Trader logo

Boat Trader, America’s largest boating marketplace, today announced the launch of its ‘My Stomping Grounds’ campaign, inviting boaters to share videos and photos for a chance to be featured in an upcoming episode of its award-winning series, Stomping Grounds. The campaign will run through the rest of the year across Boat Trader’s digital channels and is inspired by the diversity ...

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How will you handle a slow down in demand?

By Matt Sellhorst As a dealership owner or marketing expert, are you monitoring Google Trends for “Boats for Sale” or “Your Style of Boats for Sale.” This can be an outstanding tool for seeing demand trends in the industry and it’s obviously slowing. We knew this would happen, the question is, how will you and your team respond? With this ...

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Marine Marketers of America announce 2022 leadership team

Marine Marketers of America

Marine Marketers of America (MMA), the voice for marketing professionals in the recreational marine industry, announced today the election of new officers and the appointment of new board members. Courtney Chalmers, vice president of marketing for Boats Group, will continue her role as president of the association. Abbey Heimensen, vice president of marketing for MarineMax, has been elected as MMA’s ...

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Keep your digital brand recognizable for your shoppers

By Sarah Prellwitz If you manage multiple store locations for your dealership, you understand the importance of maintaining a consistent brand experience across all locations. After all, it doesn’t bode well for your brand’s reputation if customers have a vastly different experience when they visit another location. The expectation for brand continuity extends to your online presence. Odds are, your ...

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MMA names 2022 Neptune Award winners

Marine Marketers of America (MMA), the exclusive association for those engaged in marine industry marketing activities, today announced recipients of the 2021 Neptune Awards for marine marketing excellence against the backdrop of the Miami International Boat Show. The award program, now in its 14th year, honors creative concepts, campaigns and initiatives from across all sectors of the marine industry ecosystem. ...

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2021 Best in Class: Best Marketing

Nautical VenturesFort Lauderdale, Fla. Traditional and ordinary are two words that could never be used to explain the marketing efforts at Nautical Ventures. This Fort Lauderdale-based dealership group is all about standing out from the rest of the crowd and showing the world what having fun on the water is all about. With nine locations across Florida representing almost 20 ...

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Priority One announces new look, tools and tech

Priority One Financial Services, a full-service finance company offering flexible, business-forward finance and insurance solutions for marine and RV dealers, recently unveiled a new brand and website. “Meet the Priority One of today,” said Heather Mariscal, Priority One president. “We’re excited to have a brand that clearly articulates the quality, trust, innovation and excellence that our dealers receive in partnership ...

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