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Tag Archives: Lowrance

Lowrance and MotorGuide sign long-term cooperation agreement

Lowrance and MotorGuide have announced their continued partnership after signing a long-term cooperation agreement in July. Both brands will continue to collaborate on sonar compatibility and chartplotter integration between MotorGuide trolling motors and Lowrance sonar and chartplotter technologies. “We’re excited to continue our long-standing relationship with Lowrance,” said Kevin Read, MotorGuide senior product manager. “Both our new Tour and Xi ...

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Garmin and Lowrance enter trolling motor market

Within days of each other, marine electronics manufacturers Garmin and Lowrance both entered into the freshwater trolling motor market. Both motors will be on display at this year's International Convention of Allied Sportfishing Trades (ICAST) in Orlando, Fla., July 10-12. Garmin Force Trolling Motor Garmin announced its new Force trolling motor, which offers a brushless motor, allowing the motor to ...

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Navico appoints new president and CEO

Navico, parent company to the Lowrance®, Simrad®, B&G® and C-MAP® brands announced today that its board of directors has appointed Knut Frostad as President and Chief Executive Officer – assuming the role of outgoing chief executive, Leif Ottosson. “We thank Leif Ottosson for leading ten years of transformation and growth in Navico,” said Hugo Maurstad, chairman of the board of ...

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Lowrance releases LiveSight Sonar technology

Lowrance recently announced that its Lowrance LiveSight Sonar transducer will be available for consumer purchase in May 2019.  Immediately compatible with Lowrance HDS LIVE displays, LiveSight Sonar gives users the ability to track lure and fish movements in real time with a wider coverage area and at greater distances. LiveSight Sonar offers a complement to Active Imaging, which provides high-resolution ...

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Navico mourns passing of Darrell Lowrance

Navico, parent company to the Lowrance, Simrad, B&G and C-MAP brands, announced the passing of Darrell J. Lowrance, founder of its Lowrance brand.    Darrell served as President and CEO of Lowrance Electronics from 1964 to 2006, and was responsible for many breakthroughs in marine electronics. In addition to the first recreational sonar product for anglers – the Fish-Lo-K-Tor (also known ...

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Navico introduces new product category

Navico — parent company to the Lowrance, Simrad, B&G and C-MAP brands — announced the launch of a new category of marine technology — the information display (ID).  The new, configurable graphical user interface acts as the heart of the information display. Presenting the information boaters need, when they need it, the experience-based software features pre-defined contextual modes that display ...

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Evinrude E-Tec G2 engine data integrated into Navico chartplotters

Evinrude has partnered with Navico, the parent company of Lowrance, Simrad, and B&G to create an integrated experience for consumers using the Lowrance and Simrad navigation and sonar products with Evinrude E-TEC G2 engines. Creating a seamless experience for Evinrude E-TEC G2 and Navico digital display end-users, a new software update for select Navico displays allows Evinrude E-TEC G2 engine ...

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Navico announces new web-based system builder cloud

Navico — manufacturer of marine electronics and parent company to the Lowrance, Simrad and B&G brands — announced the release of a web-based version of its popular and award-winning System Builder software – System Builder Cloud. Like the original version of System Builder, System Builder Cloud is a software tool that allows sales personnel to quickly produce a quote for ...

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Lowrance HOOK Fishfinders now standard on G3 Boats

Lowrance announced an exclusive agreement with G3 Boats to include Lowrance HOOK fishfinder/chartplotter displays on all 2018 model Sportsman Series fishing boats. Lowrance HOOK fishfinder/chartplotters come with a SolarMAX display and Lowrance sonar performance, including Advanced Signal Processing (ASP), Trackback, Broadband and CHIRP sonar. Select models also include DownScan Imaging for picture-like images of fish-holding structure directly beneath the boat. ...

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Lowrance celebrates 60 years

Lowrance announced today plans for the celebration of its 60th anniversary. Founded by Darrell J. Lowrance in 1957, the company designed and manufactured the original FISH LO-K-TOR – the first transistorized sonar product to display individual fish and show their depths. The FISH LO-K-TOR sold over a million units from 1959 to 1984. Over its history, Lowrance introduced the first ...

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