Tag Archives: Lowrance

Ladies, Let’s Go Fishing! announces partnership with Shearwater Boats

Shearwater Boats named new Ladies Let's Go Fishing partner

The "Ladies, Let's Go Fishing!" educational series has announced Shearwater Boats as its new official boat partner. The relationship furthers efforts to encourage the female sector to participate in fishing and boating through educational programming. Lowrance and Bob’s Machine are also new partners, with their products to be featured on this showcase boat.    Known for its emphasis on conservation, ...

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Lowrance announces new Ghost trolling motors

Lowrance Ghost trolling motors

Lowrance announced the expansion of its Lowrance Ghost freshwater trolling motor design with the new Ghost 52 and 60.The new Ghost 52 and 60 models – with 52- and 60-inch shafts, respectively – bring all the benefits and features of the original Ghost trolling freshwater motor to boats with higher bows. “We broke the mold last year when we announced the Lowrance ...

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Q&A with Navico’s Odin Sletten

Odin Sletten recently retired after 41 years of service with Navico, parent company of global brands like B&G, C-MAP, Lowrance and Simrad. Over his many years, Sletten contributed to some of Navico’s biggest developments and saw marine electronics change immensely. Boating Industry had the opportunity to ask Sletten about his time in the marine industry. Boating Industry: What first drew ...

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Lowrance Ghost wins DAME Award

Lowrance announced the Ghost freshwater trolling motor has been named co-winner of the DAME Design Award in the category ‘Machinery, Propulsion, Mechanical and Electrical Systems and Fittings’ at METSTRADE on Tuesday, Nov. 19, 2019. “This recognition is a great testament to all the team behind Ghost and the hard work that has gone on behind the scenes to get this innovative ...

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Lowrance and MotorGuide sign long-term cooperation agreement

Lowrance and MotorGuide have announced their continued partnership after signing a long-term cooperation agreement in July. Both brands will continue to collaborate on sonar compatibility and chartplotter integration between MotorGuide trolling motors and Lowrance sonar and chartplotter technologies. “We’re excited to continue our long-standing relationship with Lowrance,” said Kevin Read, MotorGuide senior product manager. “Both our new Tour and Xi ...

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Garmin and Lowrance enter trolling motor market

Within days of each other, marine electronics manufacturers Garmin and Lowrance both entered into the freshwater trolling motor market. Both motors will be on display at this year's International Convention of Allied Sportfishing Trades (ICAST) in Orlando, Fla., July 10-12. Garmin Force Trolling Motor Garmin announced its new Force trolling motor, which offers a brushless motor, allowing the motor to ...

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Navico appoints new president and CEO

Navico, parent company to the Lowrance®, Simrad®, B&G® and C-MAP® brands announced today that its board of directors has appointed Knut Frostad as President and Chief Executive Officer – assuming the role of outgoing chief executive, Leif Ottosson. “We thank Leif Ottosson for leading ten years of transformation and growth in Navico,” said Hugo Maurstad, chairman of the board of ...

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Lowrance releases LiveSight Sonar technology

Lowrance recently announced that its Lowrance LiveSight Sonar transducer will be available for consumer purchase in May 2019.  Immediately compatible with Lowrance HDS LIVE displays, LiveSight Sonar gives users the ability to track lure and fish movements in real time with a wider coverage area and at greater distances. LiveSight Sonar offers a complement to Active Imaging, which provides high-resolution ...

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Navico mourns passing of Darrell Lowrance

Navico, parent company to the Lowrance, Simrad, B&G and C-MAP brands, announced the passing of Darrell J. Lowrance, founder of its Lowrance brand.    Darrell served as President and CEO of Lowrance Electronics from 1964 to 2006, and was responsible for many breakthroughs in marine electronics. In addition to the first recreational sonar product for anglers – the Fish-Lo-K-Tor (also known ...

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