Tag Archives: Lowrance

Lowrance, White River announce renewed partnership

Lowrance and White River Marine Group, builders of Tracker, Nitro, Triton, and Ranger Boats, announced an increased and renewed partnership that will see more Lowrance products as standard. “We are excited to be renewing and expanding our partnership with White River Marine Group, and to be able to offer increased product choices to anglers -- both as standard and upgrade ...

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Brunswick to acquire Navico

Brunswick Corporation has entered into a definitive agreement to acquire Navico, a global leader in marine electronics and sensors for $1.05 billion. As a result of this acquisition, Brunswick will add the industry leading brands of Lowrance, Simrad, B&G, and C-MAP to its Advanced Systems Group (ASG), which includes the leading Parts & Accessories (P&A) brands in power management, digital control ...

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Navico names new PR manager

Navico, parent company to the Lowrance, Simrad Yachting, B&G and C-MAP brands, announced today the hiring of Kim Rodriguez as its new PR Manager for the Americas, bringing the communications position in-house for the first time. Rodriguez has spent the past seven years at Pierson Grant, a South Florida-based communications agency, where she served most recently as Account Director leading several national ...

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Navico initiates sustainable packaging program

Navico, parent company to the Lowrance, Simrad Yachting, B&G and C-MAP brands recently announced its renewed focus on becoming a more sustainable company, dedicated to preserving the joy of being on the water for current and future generations.  The first step was a transition to feature 100% recyclable and sustainable packaging in new product offerings. Additionally, last month the company announced its first-ever appointment ...

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Lowrance announces new Fishfinder Series

New Lowrance Fishfinder

Lowrance announced the latest introduction in their line-up of mid-range fishfinder/chartplotter displays, the Elite Fishing System. It combines a full line-up of fishfinding tools with a display that is easy to use and easy to install. From new, high resolution ActiveTarget™ Live Sonar and Active Imaging™ with Lowrance CHIRP Sonar, SideScan and DownScan Imaging™ to preloaded C-MAP® Contour+ Fishing Maps, Elite FS ...

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Ladies, Let’s Go Fishing! announces partnership with Shearwater Boats

Shearwater Boats named new Ladies Let's Go Fishing partner

The "Ladies, Let's Go Fishing!" educational series has announced Shearwater Boats as its new official boat partner. The relationship furthers efforts to encourage the female sector to participate in fishing and boating through educational programming. Lowrance and Bob’s Machine are also new partners, with their products to be featured on this showcase boat.    Known for its emphasis on conservation, ...

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Lowrance announces new Ghost trolling motors

Lowrance Ghost trolling motors

Lowrance announced the expansion of its Lowrance Ghost freshwater trolling motor design with the new Ghost 52 and 60.The new Ghost 52 and 60 models – with 52- and 60-inch shafts, respectively – bring all the benefits and features of the original Ghost trolling freshwater motor to boats with higher bows. “We broke the mold last year when we announced the Lowrance ...

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Q&A with Navico’s Odin Sletten

Odin Sletten recently retired after 41 years of service with Navico, parent company of global brands like B&G, C-MAP, Lowrance and Simrad. Over his many years, Sletten contributed to some of Navico’s biggest developments and saw marine electronics change immensely. Boating Industry had the opportunity to ask Sletten about his time in the marine industry. Boating Industry: What first drew ...

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Lowrance Ghost wins DAME Award

Lowrance announced the Ghost freshwater trolling motor has been named co-winner of the DAME Design Award in the category ‘Machinery, Propulsion, Mechanical and Electrical Systems and Fittings’ at METSTRADE on Tuesday, Nov. 19, 2019. “This recognition is a great testament to all the team behind Ghost and the hard work that has gone on behind the scenes to get this innovative ...

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