Home » Tag Archives: David Gee

Tag Archives: David Gee

At the Helm: A whole new world

By David Gee “Words, he decided, were inadequate at best, impossible at worst. They meant too many things. Or they meant nothing at all.” ― Patricia A. McKillip, In the Forests of Serre. To say the world has changed since the printed edition of Boating Industry went to press a couple of weeks ago is an understatement to the point of ridiculousness. ...

Read More »

Marketing strategies for growth: Want more sales? Tell better stories

By David Gee Stories and sales go together. Stories connect us. They can be your differentiator in a crowded, chaotic, commoditized marketplace. That’s because your story is unique. No one else has your founding myth, your organization’s DNA. Stories will help your current or potential clients and customers listen longer and buy quicker. But you – or your products or ...

Read More »

Q & A with Tracy Crocker, BRP Marine Group

By David Gee While doing interviews for an upcoming Market Trends story on outboards, we caught up with Tracy Crocker, president, BRP Marine Group, at the Miami International Boat Show. The following is an unedited transcript of that interview. Boating Industry: Retail sales for outboards increased for the eighth straight year in 2019, with unit sales reaching a 13-year high. ...

Read More »

Outboard Q & A with Gus Blakely, Suzuki Motor of America

By David Gee In the next issue of the magazine, we will be running a Market Trends piece on outboards. We don't want to steal any of the thunder from that story, but we did gather some good interviews. And since we don't have the space to include the complete interviews in the magazine, we thought we would feature some ...

Read More »

Making memories in Miami

Miami Boat Show

By David Gee Cool products, cool people, cool place and warm weather. That is, or was, the 2020 Progressive Insurance Miami International Boat Show. And five days, 100,000 people, and lots of sales later, it has successfully concluded. There were some preview events last Wednesday, but for the media, Thursday is the big day. Myself, Boating Industry managing editor Adam ...

Read More »

How social are you?

By David Gee "Even if you have all the money in the world to spend, the best way to market your business is through social media," says no less an authority than Sir Richard Branson, world-renowned entrepreneur, and the man once named world’s top social media CEO. "Social media works because it puts products and information in front of the ...

Read More »

Hurricane hole: Marina safety & preparedness

By David Gee The word hurricane is derived from “juracán,” which according to Taíno natives in the Caribbean and Central America, were storms spawned and controlled by the goddess Guabancex, also known as the “one whose fury destroys everything.” The scientific name for a hurricane is tropical cyclone. In general, a cyclone is a large system of spinning air that ...

Read More »

At the Helm: Marina memories

By David Gee Take a look at that photo. It’s me standing underneath the SE 17th Street Causeway Bridge in Fort Lauderdale, just across the street from Pier 66. As this particular image was taken, the spot where I was standing also served as the entrance to the Superyacht Village at the Fort Lauderdale International Boat Show. Behind me at ...

Read More »

Mindfulness moves from the monastery to mainstream

By David Gee Less stress. More focus. Increased productivity. Better health. How about that little list for some new year's resolutions? According to lots of mental health experts, and some hard data, mindfulness can help anyone achieve those things. If you just put your mind to it! “Over the past few years, mindfulness has begun to transform the American workplace,” ...

Read More »

The dealer/manufacturer relationship

By David Gee The relationship between recreational boat builders and their dealer networks is a symbiotic one, with each needing the other to survive. And like any relationship, it requires dedication, diligence and constant communication to build and maintain trust and respect that go beyond contractual agreements and product portfolios. “Almost anyone will acknowledge that trust is the key to ...

Read More »