Tag Archives: David Gee

At the Helm: Little things can be a big deal

By David Gee “The world is full of magic things, patiently waiting for our senses to grow sharper.” -W.B. Yeats Nobel Prize-winning Irish poet William Butler Yeats, one of the foremost figures of 20th-century literature, wrote those prescient words over 100 years ago. If that sentiment rang true during Victorian times, we surely find even more meaning in the words ...

Read More »

Your best marketing strategy

(Hint: it may not be what you think, or maybe it will) By David Gee We are all constantly inundated with news of the next new marketing strategy, or strategies. And you would think an article with the headline about your best marketing strategy would be about the latest, greatest, platform or program. Perhaps augmented or virtual reality? Maybe phigital ...

Read More »

Some good news from the front lines

boat dealers

By David Gee A colleague who works as the editor at a sister publication recently went boat shopping to replace an aging pontoon at the family lake cabin. Since we are all hungry for news about “what it’s like out there” I thought I would share some of the anecdotes from his experience at the first dealer he went to. ...

Read More »

Captain Sandy Interview

Captain Sandy Yawn

In this Boating Industry Insider interview with David Gee, Below Deck Med Yacht Captain Sandy Yawn talks about her first exposure to boating, and then the yachting world, when she realized she could make a living in the maritime industry, her early struggles with substance abuse, and her industry advocacy and stewardship efforts.

Read More »

Collaboration and communication in the coronavirus era

Remote collaboration and communication

By David Gee Working remotely isn’t new. But being forced into it in such widespread numbers, and so suddenly, is. “And we are being pushed either over, or right straight through, that learning curve,” says Dr. Mark Mortensen, an associate professor of organizational behavior at INSEAD. “But in all fairness, the technology is not new. I have been studying remote ...

Read More »

At the Helm: A caring — and concerned — community

By David Gee I like the word community. I use it a lot. In fact, I likely overuse it, and I’m not the only one. It seems these days especially, more and more advertising, marketing and social media messaging contains, and in some cases co-opts, the word community. So, I am attempting to reframe in my own mind what it ...

Read More »

Talking outboards with BRP’s Tracy Crocker

Tracy Crocker BRP Marine

The sale of outboard motors have gone up significantly in the past decade or so. In fact, before the COVID-19 crisis, outboards hit a 13-year high in terms of unit sales. Boating Industry editor-in-chief David Gee caught up with Tracy Crocker of BRP Marine at the Miami International Boat Show before anyone was talking about coronavirus to discuss what has ...

Read More »

At the Helm: A whole new world

By David Gee “Words, he decided, were inadequate at best, impossible at worst. They meant too many things. Or they meant nothing at all.” ― Patricia A. McKillip, In the Forests of Serre. To say the world has changed since the printed edition of Boating Industry went to press a couple of weeks ago is an understatement to the point of ridiculousness. ...

Read More »

Marketing strategies for growth: Want more sales? Tell better stories

By David Gee Stories and sales go together. Stories connect us. They can be your differentiator in a crowded, chaotic, commoditized marketplace. That’s because your story is unique. No one else has your founding myth, your organization’s DNA. Stories will help your current or potential clients and customers listen longer and buy quicker. But you – or your products or ...

Read More »

Q & A with Tracy Crocker, BRP Marine Group

By David Gee While doing interviews for an upcoming Market Trends story on outboards, we caught up with Tracy Crocker, president, BRP Marine Group, at the Miami International Boat Show. The following is an unedited transcript of that interview. Boating Industry: Retail sales for outboards increased for the eighth straight year in 2019, with unit sales reaching a 13-year high. ...

Read More »