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Top News
NMMA names 2023 CSI Award-winning dealers
NMMA announced boat dealer recipients of the 2023 Marine Industry Customer Satisfaction Index (CSI) Awards. The 2023 CSI Awards honor…
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News
NMMA announces Customer Satisfaction Index awards
The NMMA today announced boat dealer recipients of the 2021 Marine Industry Customer Satisfaction Index (CSI) Awards. The 2021 CSI Awards…
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August/September 2020
Happy boaters: Dealers re-focus on customer service as buying frenzy continues
By Adam Quandt Boating is in, in a big way this year. With articles in national and international publication such…
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MRAA launches Virtual Business Development Center
In an environment where dealers are seeing unprecedented levels of activity and struggling to keep up, one area that can…
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News
NMMA recognizes 62 manufacturers with Customer Satisfaction Index Awards
The NMMA announced 62 recipients of the 2019 Marine Industry Customer Satisfaction Index (CSI) Awards for excellence in customer satisfaction. Award…
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News
Mercury presents 2019 CSI Award to over 250 dealerships
Mercury Marine presented its 2019 Customer Satisfaction Index (CSI) Award to more than 250 boat dealerships that embody the highest…
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News
Mercury Marine presents CSI award to record number of dealerships
Mercury Marine presented its 2018 Customer Satisfaction Index (CSI) award to a record number of dealerships this year, all who…
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News
NMMA recognizes 2017 marine industry CSI Award winners
The NMMA has announced 50 recipients of the 2017 Marine Industry Customer Satisfaction Index (CSI) Awards for excellence in customer…
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NMMA’s inaugural dealer Customer Satisfaction Index awards announced
The National Marine Manufacturers Association announced the inaugural class of boat dealer recipients of the Marine Industry Customer Satisfaction Index…
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NMMA announces 2016 Marine Industry Customer Satisfaction Index Awards
The National Marine Manufacturers Association announced 52 recipients of the 2016 Marine Industry Customer Satisfaction Index Awards for excellence in…
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NMMA CSI program expands to recognize dealers
The National Marine Manufacturers Association announced Wednesday that the Marine Industry Customer Satisfaction (CSI) program will now recognize marine dealers…
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Top 100 boat dealers share CSI and customer service strategies
The Boating Industry Top 100 dealers represent some of the best boat dealers in North America. In the Top 100…
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Features
Avala CSI report details average buyer, areas for improvement
Boat buyers in 2015 were much more likely to be white, male, married and well-educated, industry data shows. That’s based…
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April 2016
Customer service that creates raving fans
Nobody wants unhappy customers. At the very base of any business, we’re looking for happy customers. But there’s a big…
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NMMA recognizes Marine Industry Customer Satisfaction Index Award winners
CHICAGO — The National Marine Manufacturers Association (NMMA) today announced 46 recipients of the 2015 Marine Industry Customer Satisfaction Index…
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NMMA announces Marine Industry Customer Satisfaction Index Awards
LOUISVILLE, Ky. — The National Marine Manufacturers Association (NMMA) today announced 45 recipients of the 2014/2015 Marine Industry Customer Satisfaction…
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Monterey Boats awards top CSI dealers for 2015 model year
WILLISTON, Fla. – Monterey Boats is proud to announce the top ten Monterey CSI dealers for 2015. These dealers earned…
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NMMA adding jet boat category to CSI program
The National Marine Manufacturer Association’s Customer Satisfaction Index program will grow to 14 categories, starting with the 2014-15 program year…
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