NMMA recognizes 2017 marine industry CSI Award winners

The NMMA has announced 50 recipients of the 2017 Marine Industry Customer Satisfaction Index (CSI) Awards for excellence in customer satisfaction. Award recipients were acknowledged during the Innovation Breakfast at the 2018 Progressive Insurance Miami International Boat Show.

The Marine Industry CSI Awards honor boat and engine manufacturers who actively measure customer satisfaction and pursue continuous improvement to better serve their customers.

Award recipients achieved an independently-measured standard of excellence of 90 percent or higher in customer satisfaction over the past program year, based on information provided by customers purchasing a new boat or engine during the period between Jan. 1, 2017 and Dec. 31, 2017.  

Participating manufacturers must survey all new boat buyers during this period. For this reporting period, the program surveyed 140,969 customers.

“The 50 manufacturers honored here today are committed to their customers, providing unparalleled service and creating a culture of excellence in customer satisfaction,” noted Robert Newsome, vice president of engineering standards and membership for NMMA. “These companies’ dedication to their customers not only builds exceptional brand loyalty, it also helps to foster lifelong boat ownership and ultimately, maintain the integrity of the boating industry in America.”  

The following companies, listed by category, were honored with 2017 CSI Awards for their efforts to increase customer satisfaction levels in the boating industry:

Aluminum Outboard Boats

  • Crestliner
  • G3
  • Lund Boats
  • Smoker Craft, Inc.
  • Tracker

Deck Boats

  • Chaparral Boats Inc.
  • Regal Boats
  • Smoker Craft, Inc.
  • Stingray Boats

Fiberglass Bass Boats

  • Nitro

Fiberglass Outboard Boats

  • Boston Whaler
  • Chaparral Boats Inc.
  • Cobia Boats
  • Everglades Boats
  • Four Winns
  • Grady-White Boats, Inc.
  • Mako
  • Monterey Boats
  • Nitro
  • Pathfinder Boats
  • Pursuit Boats
  • Regulator Marine
  • Robalo Boats LLC
  • Skeeter
  • Sportsman Boats
  • Stingray Boats
  • Tahoe

Flybridge Sedan & Convertibles

  • Tiara Yachts

Inboard Engines

  • Ilmor
  • Indmar Marine Engines
  • Pleasurecraft Engine Group

Inboard Express Cruisers

  • Sea Ray Boats
  • Tiara Yachts

Inboard Watersports Boats

  • Malibu Boats/Axis Wake Research
  • Mastercraft
  • Nautique Boat Company
  • Skier’s Choice, Inc. Moomba
  • Skier’s Choice, Inc. Supra
  • Tige Boats

Jet Boats

  • Yamaha Watercraft Group

Motor Yachts & Trawlers

  • Beneteau America

Outboard Engines

  • Honda
  • Suzuki Motor of America, Inc.
  • Yamaha Motor Corporation U.S.A.

Personal Watercraft

  • Yamaha Watercraft Group

Pontoon Boats

  • Avalon\Tahoe
  • Bennington
  • Crestliner
  • Cypress Cay
  • Forest River Marine
  • G3
  • Harris
  • Manitou
  • Premier Marine
  • Smoker Craft, Inc.
  • Sun Tracker

Sterndrive Bowrider Boats

  • Chaparral Boats Inc.
  • Formula Boats
  • Monterey Boats
  • Regal Boats
  • Stingray Boats

Sterndrive Cuddy & Express Boats

  • Chaparral Boats Inc.
  • Chris-Craft
  • Formula
  • Monterey Boats

Sterndrive Engines

  • Volvo Penta

For more information about the Marine Industry Customer Satisfaction Index program, please contact Steve Pizzolato at AVALA Marketing at stevep@avalamarketing.com or 636.343.9988.


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