NMMA CSI program expands to recognize dealers

The National Marine Manufacturers Association announced Wednesday that the Marine Industry Customer Satisfaction (CSI) program will now recognize marine dealers that excel in customer satisfaction.

This new award category, which takes effect with the first announcement of dealer recipients in early 2017, will recognize marine dealerships who rate 90 percent or above in overall customer satisfaction in the sales and service category.

“With the launch of the dealer category in the Marine Industry CSI Awards, we are pleased to now recognize marine dealers who provide outstanding customer service and satisfaction,” said Robert Newsome, vice president of engineering standards for NMMA. “The Marine Industry CSI program showcases the commitment of manufacturers and dealers to their customers by creating an exceptional boat ownership experience.”

Dealers can be recognized with a Marine Industry CSI Award if the following guidelines are met:

  • Dealers must sell boats or engines for a Marine Industry CSI participating manufacturer. Boats or engines sold for non-participating manufacturers will not be included in the determination.
  • Dealers must score 90 percent or above on the “Overall Satisfaction” with dealer sales and service questions in the current Marine Industry CSI program surveys. The 2016 survey period runs January 1, 2016 through December 31, 2016.
  • Dealers must receive a pre-determined minimum of single brand or aggregate of brand responses in order to be considered for the Marine Industry CSI Award. Winners of the award will be announced in early 2017.

In 2017, the program will expand to include a dealer portal where dealers can access aggregated satisfaction data for all the brands they carry in the program.

“Since 2003, the NMMA has recognized participating boat and engine manufacturers for superior customer satisfaction. With the addition of the Dealer Award, the Marine Industry CSI program now recognizes dealers in the marine industry for their exemplary customer service as well,” added Steve Pizzolato, CEO of AVALA Marketing Group, administrators of the CSI program.

For more information about the Marine Industry Customer Satisfaction Index program, visit www.newnmmacsi.com or contact Steve Pizzolato at stevep@avalamarketing.com or (636) 343-9988.

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