NMMA’s inaugural dealer Customer Satisfaction Index awards announced

The National Marine Manufacturers Association announced the inaugural class of boat dealer recipients of the Marine Industry Customer Satisfaction Index Awards. The awards recognize 785 boat dealers for excellence in customer satisfaction in sales and 691 for excellence in customer service.

For the first time, NMMA is using dealer satisfaction data collected through the Marine Industry CSI program to recognize boat dealers. To date, the CSI Awards have honored boat and engine manufacturers who actively measure customer satisfaction and pursue continuous improvement to better serve their customers.

Dealer recipients achieved an independently measured standard of excellence of 90 percent or higher in customer satisfaction over the past program year. Data is collected as part of a survey among customers purchasing a new boat or engine during the period between Jan. 1, 2016 and Dec. 31, 2016. For this reporting period, the program surveyed more than 122,000 customers.

“Boat dealers play a vital role in fostering customer satisfaction and upholding a positive ownership experience through their approach to sales and service and it’s critical that we not only measure and understand their role, but recognize those dealers who excel at serving boaters,” said Robert Newsome, vice president of engineering standards and membership for NMMA. “We thank the inaugural class of marine dealers for their commitment to their customers and for creating an incomparable boat ownership experience, ensuring that today’s boater remains the boater of tomorrow.”

The complete list of boat dealers honored with 2016 CSI Awards for their efforts to increase customer satisfaction levels in the boating industry are listed at www.boatsatisfaction.com

For more information about the Marine Industry Customer Satisfaction Index program, contact Steve Pizzolato at AVALA Marketing at stevep@avalamarketing.com or 636-343-9988.

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