NMMA announces Marine Industry Customer Satisfaction Index Awards

LOUISVILLE, Ky. — The National Marine Manufacturers Association (NMMA) today announced 45 recipients of the 2014/2015 Marine Industry Customer Satisfaction Index (CSI) Awards for excellence in customer satisfaction. Award recipients were acknowledged this morning during the annual Industry Breakfast at the 2015 International BoatBuilders’ Exhibition and Conference (IBEX) in Louisville.

The Marine Industry CSI Awards honor manufacturers that actively measure customer satisfaction and pursue continuous improvement to better serve the customer. Award recipients achieved and maintained an independently-measured standard of excellence of 90 percent or higher in customer satisfaction over the past year, based on information provided by customers purchasing a new boat or engine during the period between April 1, 2014 and March 31, 2015.

Participating manufacturers must survey all new boat buyers during this period. For this reporting period, the program surveyed nearly 60,000 customers.

“Customer satisfaction is so much more than providing an outstanding product. It’s about delivering an exceptional experience during the sale and beyond,” notes Robert Newsome, vice president of engineering standards for NMMA. “We congratulate these 45 manufacturers for their commitment to promoting a positive boat ownership experience.”

The following companies are being honored with 2014/2015 CSI Awards for their efforts to increase customer satisfaction levels in the boating industry:

  • Avalon/Tahoe: Pontoon Boats
  • Beneteau USA: Sailboats
  • Bennington Marine: Pontoon Boats
  • Boston Whaler: Fiberglass Outboard Boats
  • Bryant Boats: Sterndrive Bowrider Boats
  • Chaparral Boats: Deck Boats, Sterndrive Bowrider Boats, Sterndrive Cuddy and Express
  • Chris Craft: Sterndrive Bowrider Boats
  • Cobia: Fiberglass Outboard Boats
  • Crestliner Boats: Aluminum Outboards Boats
  • Cypress Cay: Pontoon Boats
  • Forest River Marine: Pontoon Boats
  • Formula: Sterndrive Bowrider Boats, Sterndrive Cuddy and Express
  • G3: Pontoon Boats, Aluminum Outboards Boats
  • Godfrey: Pontoon Boats
  • Grady White Boats: Fiberglass Outboard Boats
  • Harris: Pontoon Boats
  • Honda Marine: Outboard Engine
  • Indmar: Inboard Engine
  • Lund Boats: Aluminum Outboards Boats
  • Mako: Fiberglass Outboard Boats
  • Malibu: Inboard Watersports Boats
  • Manitou: Pontoon Boats
  • Mastercraft: Inboard Watersports Boats
  • Mercury: Outboard Engine, Inboard Engine, Sterndrive Engine
  • Monterey Boats: Sterndrive Bowrider Boats
  • Moomba: Inboard Watersports Boats
  • Nautique: Inboard Watersports Boats
  • Nitro Boats: Fiberglass Bass Boats
  • Pathfinder: Fiberglass Outboard Boats
  • Premier Marine: Pontoon Boats
  • Pursuit Boats: Fiberglass Outboard Boats
  • Regal Marine: Sterndrive Bowrider Boats, Deck Boats
  • Regulator: Fiberglass Outboard Boats
  • Robalo Boats: Fiberglass Outboard Boats
  • Sea Ray Boats: Deck Boats, Inboard Express Cruisers, Sterndrive Bowrider Boats, Fiberglass Outboard Boats
  • Skeeter: Fiberglass Bass Boats
  • Smokercraft: Pontoons Boats
  • Suntracker: Pontoon Boats
  • Supra: Inboard Watersports Boats
  • Suzuki: Outboard Engine
  • Tiara Yachts: Inboard Express Cruisers
  • Tige: Inboard Watersports Boats
  • Tracker: Aluminum Outboard Boats
  • Volvo/Penta: Sterndrive Engine
  • Yamaha: Outboard Engine


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