NMMA adding jet boat category to CSI program

The National Marine Manufacturer Association’s Customer Satisfaction Index program will grow to 14 categories, starting with the 2014-15 program year with the addition of a jet boat category.

NMMA’s CSI Awards program honors participating manufacturers who actively measure customer satisfaction and pursue continuous improvement to better serve the customer. Award recipients must achieve and maintain an independently-measured customer satisfaction standard of excellence of at least 90 percent or higher. Customer satisfaction results are measured over the past year and are based on information provided by customers purchasing a new boat or engine during the period between April 1 and March 31, of each year. Participating manufacturers must survey all new boat buyers during this period. For each reporting period, the program surveyed more than 50,000 consumers.

For more information on the NMMA CSI program, administered by AVALA marketing, visit www.newnmmacsi.com/.