RBFF, ASA launch new fishing campaign

The Fishing… Share the Fun angler engagement campaign is a first-of-its-kind industry-wide collaboration between the American Sportfishing Association (ASA) and the Recreational Boating & Fishing Foundation (RBFF). The campaign’s mission is to galvanize sportfishing industry leaders and the broader recreational fishing community to share their love of fishing and engage in customer retention activities to keep new anglers on the water this spring and summer. It ...

Read More »

Boating Industry seeks input on women’s initiatives in the marine industry

Boating Industry

Boating Industry has a long history of supporting and promoting women in the marine industry.   As an original sponsor of the “Darlene Briggs Woman of the Year” award and founder of the annual “Women Making Waves” national awards program, we seek continued opportunities to recognize the outstanding achievements of women throughout the marine industry.  For the past few years, Boating Industry has worked to ...

Read More »

Power Lodge acquires Miller Marine

Miller Marine of Saint Cloud, MN is under new ownership. The dealership was purchased by Power Lodge of Minnesota, owned and operated by Tom Dehn, a 35-year veteran in the recreational sales industry. Miller Marine has grown to become one of the largest single-point boat dealerships. They are the world’s No. 1 seller of high-performance boats from Bennington. In 2021, ...

Read More »

NASBLA, MADD partner on BUI campaign

Impaired boating continues to be a leading known contributing factor in fatal recreational boating incidents. Operation Dry Water (ODW) is proud to join boating safety advocates nationwide during National Safe Boating Week, May 21 – 27, 2022, to remind boat operators and passengers of the dangers associated with boating under the influence (BUI). As part of the upcoming holiday weekend, boaters from ...

Read More »

Mercury Marine names new VP, GM of eSolutions

Mercury Marine achieves Green Masters designation

Mercury Marine, a division of Brunswick Corporation, has named Perissa Millender Bailey vice president and general manager, eSolutions. This new position on Mercury’s leadership team will be responsible for leading the company’s electrification business and product development strategy. Millender Bailey joins Mercury following an 18-year career with Ford Motor Company, most recently serving as the company’s global technology strategy and ...

Read More »

Exhibitor registration open for boot Dusseldorf 2023

boot 2021

Exhibitor registration for boot Düsseldorf 2023, the largest boat and water sports trade fair in the world , is now open at The event will be held from January 21 – 29, 2023 at the fairgrounds in Düsseldorf, Germany. “The interest in the industry is very high. We had good talks with companies from all areas of water sports ...

Read More »

MIASF names new board members, award winners at annual meeting

The Marine Industries Association of South Florida (MIASF) hosted its 2022 Annual Meeting & Awards Luncheon at the Lauderdale Yacht Club on May 18 for its members, local elected officials, and community business leaders. The event kicked off as Doug West, President/General Manager of Willis Custom Yachts, and chairman of the MIASF Board of Directors, announced the newly and re-elected ...

Read More »

ZF Marine names new product line manager

ZF Marine announced the appointment of Walter Fienco to the position of product line manager, commercial thrusters. In this role, Fienco will lead ZF Marine’s commercial thruster product sales across the North and Central American and Caribbean markets. Fienco brings nearly 15 years of commercial thruster product experience to the position. During his tenure at ZF Marine, he managed/led the company’s ...

Read More »

Pelican International acquires GSI Outdoors

Pelican International Inc, a world leader in paddle sports, acquired a majority stake in GSI Outdoors, a leader in the outdoor equipment industry. This transaction marks a major step in the growth of Pelican, which is building on a solid foundation to diversify its offering in the North American and international outdoor market. "The acquisition of GSI Outdoors, our third ...

Read More »

NMMA celebrates a successful American Boating Congress 2022

American Boating Congress

The National Marine Manufacturers Association (NMMA) last week wrapped up a successful three-day advocacy event, the American Boating Congress (ABC) and welcomed over 200 industry stakeholders to Washington, D.C. to drive the industry’s policy priorities forward. After two years of virtual advocacy events, industry leaders and stakeholders came together at The Wharf in D.C. to celebrate the resilience and success ...

Read More »